WK
William L. Krebs
CETERA INVESTMENT ADVISERS LLC
SANTA BARBARA, CA 93105
Some features on this profile are disabled
CRD#: 2448364
WK
Professional summary
William Lester Krebs, AIF®, who also goes by Bill Krebs, is a registered financial advisor currently at CETERA INVESTMENT ADVISERS LLC located in Santa Barbara, California and CETERA WEALTH SERVICES, LLC located in Santa Barbara, California.
William is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 1994. William has worked at 9 firms and has passed the Series 65, Series 63, SIE, Series 7 and Series 6 exams.
Question & Answer
Are you a "fiduciary"?
Yes
Aliases
Bill Krebs
Other business activities
Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
1. NAME OF OTHER BUSINESS: FIXED INSURANCE WITH VARIOUS COMPANIES,
INVESTMENT RELATED: YES,
ADDRESS: SAME AS REGISTERED OFFICE,
NATURE OF BUSINESS: FIXED INSURANCE - LIFE, HEALTH, DISABILITY, ANNUITIES AND LTC,
POSITION/TITLE/RELATIONSHIP: REPRESENTATIVE,
START DATE: 2008,
APPROX NUMBER OF HOURS PER WEEK: 40,
BRIEF DESCRIPTION OF DUTIES: SALES AND SERVICE;
2. NAME OF OTHER BUSINESS: SANTA BARBARA COASTAL ADVISORS
INVESTMENT RELATED: YES,
ADDRESS: SAME AS REGISTERED OFFICE,
NATURE OF BUSINESS: DBA FOR FINANCIAL AND ADVISORY SERVICES,
POSITION/TITLE/RELATIONSHIP: OWNER AND INVESTMENT ADVISOR REPRESENTATIVE,
START DATE: 08/2012,
APPROX NUMBER OF HOURS PER WEEK: 40,
BRIEF DESCRIPTION OF DUTIES: FINANCIAL AND ADVISORY SERVICES
3. NAME OF OTHER BUSINESS: DBA KREBS-STOUDT INSURANCE AND ANNUITIES INC
INVESTMENT RELATED: YES
ADDRESS: SAME AS REGISTERED LOCATION
NATURE OF BUSINESS: LIFE/LTC POLICIES
START DATE: 1983
POSITION/TITLE/RELATIONSHIP: SALES AGENT
APX NUMBER OF HOURS PER WEEK: 10
BRIEF DESCRIPTION OF DUTIES: REVIEW AND RECOMMENDATION OF LIFE & LTC POLICIES.
4. NAME OF OTHER BUSINESS: SEA WINGS LIMITED;
INVESTMENT RELATED: NO;
ADDRESS: SAME AS RESIDENTIAL ADDRESS;
NATURE OF BUSINESS: CATAMARAN CHARTER;
START DATE: 04/2019;
POSITION/TITLE/RELATIONSHIP: OWNER;
APX NUMBER OF HOURS PER WEEK: 15;
APX NUMBER OF HOURS DURING TRADING HOURS: VARIES;
BRIEF DESCRIPTION OF DUTIES: CHARTERED FAMILIES ON CATAMARAN DURING VACATION TRIPS;
5. NAME OF OTHER BUSINESS: SEA WINGS LLC;
INVESTMENT RELATED: NO;
ADDRESS: SAME AS RESIDENTIAL ADDRESS;
NATURE OF BUSINESS: CATAMARAN OWNERSHIP;
START DATE: 07/2018;
POSITION/TITLE/RELATIONSHIP: OWNER;
APX NUMBER OF HOURS PER WEEK: 15;
APX NUMBER OF HOURS DURING TRADING HOURS: VARIES;
BRIEF DESCRIPTION OF DUTIES: OWNER OF CATAMARAN;
6. NAME OF OTHER BUSINESS: COWABONGA INVESTMENTS, LLC;
INVESTMENT RELATED: NO;
ADDRESS: 3660 MARLBOROUGH AVE SAN DIEGO CA 92105;
NATURE OF BUSINESS: RENTAL PROPERTY;
START DATE: 1/2020;
POSITION/TITLE/RELATIONSHIP: MEMBER/PROPERTY MANAGER;
APX NUMBER OF HOURS PER WEEK: 10;
APX NUMBER OF HOURS DURING TRADING HOURS: 10;
BRIEF DESCRIPTION OF DUTIES: OWNING AND MANAGING REAL PROPERTY;
CRS (Client Relationship Summary) - RIA
Click below to view William Lester Krebs's CRS (Customer Relationship Summary).
Certified licenses
Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
Experience
Current
June 29, 2023 - Present
CETERA INVESTMENT ADVISERS LLC
Office #1: 3700 State St Ste 230, Santa Barbara, CA 93105RIA
CRD#: 105644
SANTA BARBARA, CA
Current
August 13, 2008 - Present
CETERA WEALTH SERVICES, LLC
Office #1: 3700 State St Ste 230, Santa Barbara, CA 93105BD
CRD#: 13572
SANTA BARBARA, CA
Past
August 13, 2008 - June 29, 2023
CETERA WEALTH SERVICES, LLC
RIA
CRD#: 13572
EL SEGUNDO, CA
Past
November 4, 2002 - August 13, 2008
PENSION PLANNERS SECURITIES, INC.
BD
CRD#: 14068
SANTA BARBARA, CA
Past
October 29, 2002 - August 13, 2008
PENSION PLANNERS SECURITIES, INC.
RIA
CRD#: 14068
SANTA BARBARA, CA
Past
July 31, 2001 - November 22, 2002
PLANMEMBER SECURITIES CORPORATION
RIA
CRD#: 11869
SANTA BARBARA, CA
Past
July 10, 2001 - November 22, 2002
PLANMEMBER SECURITIES CORPORATION
BD
CRD#: 11869
CARPINTERIA, CA
Past
December 3, 1999 - July 25, 2001
VOYA FINANCIAL ADVISORS, INC.
BD
CRD#: 2882
WINDSOR, CT
Past
October 1, 1997 - November 5, 1999
OSAIC FS, INC.
BD
CRD#: 3870
FORT WAYNE, IN
Past
March 29, 1996 - October 1, 1997
LINCOLN FINANCIAL INVESTMENT SERVICES CORPORATION
BD
CRD#: 5178
FORT WAYNE, IN
Past
May 23, 1994 - March 5, 1996
INTERVEST INTERNATIONAL EQUITIES CORPORATION
BD
CRD#: 20289
COLORADO SPRINGS, CO
Past
March 28, 1994 - May 23, 1994
PROGRAMMED EQUITIES CORPORATION
BD
CRD#: 21778
Primary Firm SEC Registration
This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
CI
CETERA INVESTMENT ADVISERS LLC
CETERA ADVISOR NETWORKS | TERRA FINANCIAL PLANNING GROUP LTD | GENWORTH FINANCIAL ADVISERS CORPORATION | FIRST ALLIED ADVISORY SERVICES | CETERA INVESTMENT ADVISERS LLC | CETERA ADVISORS
CRD#: 105644 / SEC#: 801-20406
RIA
Registered Investment Advisory firm - (1/13/1984 Approved)State Registrations and Notice Filings
Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.RR
indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.Visual representation of state registrations
RR
Arizona(7/31/2018)
RR
California(8/13/2008)
IAR
California(6/29/2023)
RR
Colorado(5/10/2016)
RR
Connecticut(10/27/2015)
RR
Florida(8/26/2015)
RR
Georgia(9/18/2015)
RR
Idaho(11/4/2015)
RR
Illinois(11/3/2015)
RR
Indiana(4/13/2017)
RR
Kansas(9/8/2015)
RR
Kentucky(5/11/2016)
RR
Massachusetts(1/18/2012)
RR
Michigan(8/1/2018)
RR
Minnesota(8/26/2015)
RR
Montana(4/23/2020)
RR
Nebraska(8/26/2015)
RR
Nevada(3/11/2011)
RR
New Jersey(11/9/2015)
RR
New York(9/30/2015)
RR
North Carolina(9/2/2015)
RR
Ohio(8/25/2015)
RR
Oklahoma(11/24/2014)
RR
Oregon(1/26/2012)
RR
Pennsylvania(1/9/2015)
RR
South Carolina(11/13/2015)
RR
Texas(8/28/2015)
IAR
Texas(6/29/2023)
RR
Utah(11/30/2015)
RR
Virginia(9/2/2015)
RR
Washington(5/15/2020)
RR
West Virginia(5/17/2016)
RR
Wisconsin(8/26/2015)
Exams
State Security Law Exam
State Security Law Exam
General Industry/Product Exam
General Industry/Product Exam
General Industry/Product Exam
SRO Registrations
RR
FINRA
Current Firm
CI
CETERA INVESTMENT ADVISERS LLC
CETERA ADVISOR NETWORKS | TERRA FINANCIAL PLANNING GROUP LTD | GENWORTH FINANCIAL ADVISERS CORPORATION | FIRST ALLIED ADVISORY SERVICES | CETERA INVESTMENT ADVISERS LLC | CETERA ADVISORS
CRD#: 105644 / SEC#: 801-20406
RIA
Registered Investment Advisory firm - (1/13/1984 Approved)Upgrade to AdvisorCheck Premium
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Contact information
Main Address
1450 American Lane 6th Floor, Suite 650, Schaumburg, IL 60173-2096
Mailing Address
Phone number
(310) 257-7880
Established
Firm type
Fiscal year end
# of Employees
7,705
SEC notice filing (53 States and Territories)
Regulatory assets under management
| Total Number of Accounts | 584,487 |
| AUM (Assets Under Management) | $ 163,792,814,520 |
Accountant surprise examination report
| Filing Date | Form ADV-E Cover | Form ADV-E Report |
|---|---|---|
| 10/27/2025 | ||
| 12/13/2024 | ||
| 09/26/2023 | ||
| 11/18/2022 |
Red Flags
Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.
Check for any disclosures as part of your thorough research when choosing an advisor.
Company Information
CETERA INVESTMENT ADVISERS LLC
CRD#: 105644Santa Barbara, CA 93105TRUST BUT VERIFY
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