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Michael Gerald Whitehouse

N.E.W. ADVISORY SERVICES
Appleton, WI
·CRD# 2410563·33 years experience

Professional Summary

Michael Gerald Whitehouse is a registered financial advisor currently at N.E.W. ADVISORY SERVICES, LLC located in Appleton, Wisconsin and GENEOS WEALTH MANAGEMENT, INC. located in Appleton, Wisconsin. Michael is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 1993. Michael has worked at 5 firms and has passed the Series 66, Series 63, SIE, Series 7, Series 6 and Series 24 exams.

At a Glance

Advisory Accounts Only

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Other Aliases

There are no additional aliases reported.

Blog Corner

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Videos & Posts

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Contact Information

This advisor has not claimed their profile yet, so there is no contact information to display at this time.

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Years of Experience

33 years in the financial services industry

Current & Past Employments

N.E.W. ADVISORY SERVICES, LLC·CRD# 290405
RIA
1. 100 West Lawrence Street Suite 415, Appleton, WI 549112. 2200 Dickinson Road Unit 17a, De Pere, WI 54115
December 1, 2017 - Present
GENEOS WEALTH MANAGEMENT, INC.·CRD# 120894
RIA
BD
1. 100 W Lawrence St Suite 415, Appleton, WI 549112. 2200 Dickinson Rd Unit 17a, De Pere, WI 54115
November 29, 2017 - Present
SII INVESTMENTS, INC.·CRD# 2225
RIA
Appleton, WI
August 5, 2002 - November 30, 2017
SII INVESTMENTS, INC.·CRD# 2225
BD
Appleton, WI
August 5, 2002 - November 30, 2017
PARK AVENUE SECURITIES LLC·CRD# 46173
BD
New York, NY
May 3, 1999 - August 14, 2002
GUARDIAN INVESTOR SERVICES LLC·CRD# 6635
BD
New York, NY
November 11, 1993 - May 3, 1999

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Current Firm

NA
N.E.W. ADVISORY SERVICES, LLC

HERMSEN WEALTH MANAGEMENT | SOVEREIGN FINANCIAL GROUP | NORTHRIGHT FINANCIAL | N.E.W. ADVISORY SERVICES, LLC | JOHNSON WEALTH MANAGEMENT

CRD#: 290405 / SEC#: 801-112037
RIA
Registered Investment Advisory firm - SEC (11/15/2017 Approved)

Contact Information

Main Address

2200 Dickinson Road Unit 17a, De Pere, WI 54115

Phone Number

(920) 712-7800

# of Employees

23

SEC notice filing (21 States and Territories)

Registered to provide investment advisory services in 21 US states and territories.

Documents

Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

FORM ADV PART 2A (3/31/2026)

Regulatory Assets Under Management

Total Number of Accounts

9,375

AUM (Assets Under Management)

$1,601,996,307

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Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

1) DBA: Will work under Northright Financial non investment related business located at branch location. 2)Capital Hill Management LLC-Owner. 3)RIA: N.E.W. Advisory Services LLC-IAR/Owner. 4)Independent Rep with various insurance carriers for fixed Insurance business. 5)OLDE SCHOOL OFFICE SUITES LLC-OWNER.

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Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
NA
N.E.W. ADVISORY SERVICES, LLC

HERMSEN WEALTH MANAGEMENT | SOVEREIGN FINANCIAL GROUP | NORTHRIGHT FINANCIAL | N.E.W. ADVISORY SERVICES, LLC | JOHNSON WEALTH MANAGEMENT

CRD#: 290405 / SEC#: 801-112037
RIA
Registered Investment Advisory firm - SEC (11/15/2017 Approved)

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
RR
indicates the advisor is registered as a Registered Representative in this state, allowing securities offerings such as stocks, bonds, and mutual funds through a broker-dealer.
RR
Arizona
(11/29/2017)
RR
Florida
(11/29/2017)
RR
Illinois
(11/29/2018)
RR
Louisiana
(11/29/2017)
IAR
Louisiana
(12/1/2017)
RR
Michigan
(11/29/2017)
RR
Wisconsin
(11/29/2017)
IAR
Wisconsin
(12/1/2017)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.Note:This rule does not apply to broker-dealer activity.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 66 — Uniform Combined State Law Examination

Passed Jul 2003About the Series 66 exam

Series 63 — Uniform Securities Agent State Law Examination

Passed Feb 1994About the Series 63 exam

SIE — Securities Industry Essentials Examination

Passed Oct 2018About the SIE exam

Series 7 — General Securities Representative Examination

Passed Feb 2000About the Series 7 exam

Series 6 — Investment Company Products/Variable Contracts Representative Examination

Passed Nov 1993About the Series 6 exam

Series 24 — General Securities Principal Examination

Passed Jun 2001About the Series 24 exam
FINRA
SRO Registrations

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CRS (Client Relationship Summary) - RIA

Click below to view Michael Gerald Whitehouse's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

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