Robert J. Cruz

STRATEGIC ADVISERS LLC | Financial Consultant

PLANO, TX

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CRD#: 2396571

Professional summary

Robert J. Cruz, CIMA®, who also goes by Robert J Cruz, Robert Cruz, is a registered financial advisor currently at STRATEGIC ADVISERS LLC located in Plano, Texas and FIDELITY BROKERAGE SERVICES LLC located in Plano, Texas.

Robert is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 1993. Robert has worked at 11 firms and has passed the Series 63, Series 65, SIE, Series 7 and Series 6 exams.

Biography

As a Financial Consultant, I help clients work toward their goals, maintain resilience, and ultimately pursue their aspirational life.  I have over 29 years of financial industry experience.  Currently, I hold Series 7, 65, 63, Life, Accident and Health licenses.  I wrestled for and graduated from The University of Buffalo.  I am most appreciative of my wife, Torri, and two teenage boys, Gavin and Ian.

Question & Answer

Are you a "fiduciary"?

Yes

Aliases

Robert J Cruz | Robert Cruz

Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

The advisor shows no other business activity.

Blog Corner

CRS (Client Relationship Summary) - RIA

Click below to view Robert J. Cruz's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

Certified licenses

Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®

CIMA^®

Certified Investment Management Analyst

Education

UCLA Anderson School of Management

C(k)P®, Certified 401(K) Professional Designation - Retirement Planning

2016

fi360 Global Fiduciary Insights

AIFA®, Accredited Investment Fiduciary Analyst - Fiduciary Standard of Excellence

2011

College for Financial Planning

CRPS®, Chartered Retirement Plans Specialist - Retirement Plans

2008

Wharton School University of Pennsylvania

CIMA®, Certified Investment Management Analyst - Investment Management Analysis

2003

University of Buffalo

International Business - Business

1993

Experience

Current

March 31, 2025 - Present

STRATEGIC ADVISERS LLC

Office #2: 5905 Legacy Dr Suite A100, Plano, TX 75024-4118

RIA

CRD#: 104555

PLANO, TX

Current

February 9, 2021 - Present

FIDELITY BROKERAGE SERVICES LLC

Office #1: 5905 Legacy Drive Suite A100, Plano, TX 75024

CRD#: 7784

Plano, TX

Past

March 1, 2021 - March 31, 2025

FIDELITY PERSONAL AND WORKPLACE ADVISORS

RIA

CRD#: 288590

WESTLAKE, TX

Past

August 24, 2018 - September 1, 2020

FIDUCIARY INVESTMENT TRUSTS, LLC

RIA

CRD#: 296964

Plano, TX

Past

July 10, 2014 - March 5, 2018

ALLIANZ GLOBAL INVESTORS DISTRIBUTORS LLC

CRD#: 25567

NEW YORK, NY

Past

July 15, 2010 - June 30, 2014

BLACKROCK INVESTMENTS, LLC

CRD#: 38642

NEW YORK, NY

Past

December 21, 2009 - May 25, 2010

SANFORD C. BERNSTEIN & CO., LLC

CRD#: 104474

DALLAS, TX

Past

July 8, 1999 - May 25, 2010

ALLIANCEBERNSTEIN INVESTMENTS, INC.

CRD#: 14549

NASHVILLE, TN

Past

April 4, 1997 - June 30, 1999

JOHN HANCOCK INVESTMENT MANAGEMENT DISTRIBUTORS LLC

CRD#: 28262

BOSTON, MA

Past

January 11, 1995 - February 5, 1997

INVESCO DISTRIBUTORS, INC.

CRD#: 7369

HOUSTON, TX

Past

October 22, 1993 - June 20, 1994

USAA INVESTMENT SERVICES COMPANY

CRD#: 5475

SAN ANTONIO, TX

Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".

STRATEGIC ADVISERS LLC

CRD#: 104555 / SEC#: 801-13243

RIA

Registered Investment Advisory firm - (8/11/1977 Approved)

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR

means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.

indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.

Visual representation of state registrations

Alabama
(9/16/2025)

Arkansas
(9/20/2024)

Colorado
(5/13/2024)

Florida
(3/2/2021)

Georgia
(4/24/2025)

Illinois
(4/24/2025)

Indiana
(6/24/2024)

Kansas
(9/16/2025)

Louisiana
(9/17/2025)

Michigan
(10/2/2023)

Missouri
(6/9/2025)

Montana
(10/2/2023)

Nevada
(3/8/2024)

New Mexico
(9/19/2024)

North Carolina
(3/27/2023)

Oklahoma
(3/2/2021)

Pennsylvania
(11/22/2022)

South Dakota
(3/5/2024)

Tennessee
(9/17/2025)

Texas
(2/25/2021)

IAR

Texas
(3/31/2025)

Virginia
(7/22/2025)

Wyoming
(9/16/2025)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state. Note: This rule does not apply to broker-dealer activity.

Exams

State Security Law Exam

Series 63

Date: 2/5/2021

Uniform Securities Agent State Law Examination

State Security Law Exam

IAR

Series 65

Date: 8/24/2018

Uniform Investment Adviser Law Examination

General Industry/Product Exam

SIE

Date: 3/5/2018

Securities Industry Essentials Examination

General Industry/Product Exam

Series 7

Date: 5/17/1995

General Securities Representative Examination

General Industry/Product Exam

Series 6

Date: 10/21/1993

Investment Company Products/Variable Contracts Representative Examination

SRO Registrations

FINRA

SRO Registrations

New York Stock Exchange

Current Firm

STRATEGIC ADVISERS LLC

CRD#: 104555 / SEC#: 801-13243

RIA

Registered Investment Advisory firm - (8/11/1977 Approved)

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Contact information

Main Address

155 Seaport Blvd, Boston, MA 02210-2698

Mailing Address

Phone number

(617) 563-7000

Established

Firm type

Fiscal year end

# of Employees

16,291

SEC notice filing (52 States and Territories)

Documents

Customer Relationship Summary (CRS / SEC)

Latest Form ADV

Part 2 Brochures

FIDELITY GO (12/5/2025)

FIDELITY STRATEGIC DISCIPLINES (11/10/2025)

FIDELITY WEALTH SERVICES (9/10/2025)

STRATEGIC ADVISERS LLC (9/10/2025)

FIDELITY MANAGED FIDFOLIOS (3/31/2025)

FIDELITY WEALTH ADVISOR SOLUTIONS (3/31/2025)

FIDELITY PERSONALIZED PLANNING & ADVICE AT WORK (3/31/2025)

Regulatory assets under management

Total Number of Accounts	2,486,631
AUM (Assets Under Management)	$ 1,067,664,605,590

Accountant surprise examination report

Filing Date	Form ADV-E Cover	Form ADV-E Report
09/24/2025	Cover Page	Report

Red Flags

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

Contact information

(xxx) xxx-xxxx

xxxxx@xxxx.xxx

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Firm Stability Insights

Robert J. Cruz

Professional summary

Biography

Question & Answer

Aliases

Other business activities

Blog Corner

CRS (Client Relationship Summary) - RIA

Click below to view Robert J. Cruz's CRS (Customer Relationship Summary).

Certified licenses

Education

UCLA Anderson School of Management

fi360 Global Fiduciary Insights

College for Financial Planning

Wharton School University of Pennsylvania

University of Buffalo

Experience

FIDELITY BROKERAGE SERVICES LLC

FIDELITY PERSONAL AND WORKPLACE ADVISORS

FIDUCIARY INVESTMENT TRUSTS, LLC

ALLIANZ GLOBAL INVESTORS DISTRIBUTORS LLC

BLACKROCK INVESTMENTS, LLC

SANFORD C. BERNSTEIN & CO., LLC

ALLIANCEBERNSTEIN INVESTMENTS, INC.

JOHN HANCOCK INVESTMENT MANAGEMENT DISTRIBUTORS LLC

INVESCO DISTRIBUTORS, INC.

USAA INVESTMENT SERVICES COMPANY

Primary Firm SEC Registration

STRATEGIC ADVISERS LLC

State Registrations and Notice Filings

Exams

Series 63

Date: 2/5/2021

Series 65

Date: 8/24/2018

SIE

Date: 3/5/2018

Series 7

Date: 5/17/1995

Series 6

Date: 10/21/1993

FINRA

New York Stock Exchange

Current Firm

STRATEGIC ADVISERS LLC

Contact information

SEC notice filing (52 States and Territories)

Documents

Part 2 Brochures

Regulatory assets under management

Accountant surprise examination report

Red Flags

Company Information

STRATEGIC ADVISERS LLC

TRUST BUT VERIFY

Contact information

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