Robert E. Thrift

CETERA INVESTMENT ADVISERS LLC

ORLANDO, FL 32819

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CRD#: 2392747

Professional summary

Robert Edwin Thrift JR, who also goes by Rob Thrift, Robert Edwin Thrift, is a registered financial advisor currently at CETERA INVESTMENT ADVISERS LLC located in Orlando, Florida and CETERA WEALTH SERVICES, LLC located in Oviedo, Florida.

Robert is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 1994. Robert has worked at 11 firms and has passed the Series 66, Series 63, SIE, Series 7 and Series 24 exams.

Question & Answer

Are you a "fiduciary"?

Yes

Aliases

Rob Thrift | Robert Edwin Thrift

Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

The advisor shows no other business activity.

Blog Corner

CRS (Client Relationship Summary) - RIA

Click below to view Robert Edwin Thrift JR's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

Certified licenses

Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®

None

Experience

Current

April 25, 2023 - Present

CETERA INVESTMENT ADVISERS LLC

Office #1: 7380 W Sand Lake Rd #500, Orlando, FL 32819

RIA

CRD#: 105644

ORLANDO, FL

Current

November 22, 2019 - Present

CETERA WEALTH SERVICES, LLC

Office #1: 842 Lullwater Dr, Oviedo, FL 32765

CRD#: 13572

Oviedo, FL

Past

March 12, 2021 - June 29, 2023

CETERA WEALTH SERVICES, LLC

RIA

CRD#: 13572

BOCA RATON, FL

Past

December 3, 2019 - May 20, 2021

SUMMIT FINANCIAL GROUP INC

RIA

CRD#: 109485

OVIEDOO, FL

Past

August 2, 2010 - December 2, 2019

AMERIPRISE FINANCIAL SERVICES, LLC

RIA

CRD#: 6363

ORLANDO, FL

Past

July 30, 2010 - December 2, 2019

AMERIPRISE FINANCIAL SERVICES, LLC

CRD#: 6363

ORLANDO, FL

Past

July 16, 2009 - August 4, 2010

SECURIAN FINANCIAL SERVICES, INC.

RIA

CRD#: 15296

ORLANDO, FL

Past

May 13, 2009 - August 4, 2010

SECURIAN FINANCIAL SERVICES, INC.

CRD#: 15296

ORLANDO, FL

Past

August 15, 2007 - March 24, 2009

WADDELL & REED

RIA

CRD#: 866

MAITLAND, FL

Past

August 9, 2007 - March 24, 2009

WADDELL & REED

CRD#: 866

MAITLAND, FL

Past

November 30, 2005 - August 6, 2007

IFMG SECURITIES, INC.

CRD#: 14416

DELTONA, FL

Past

June 8, 2005 - November 10, 2005

AMSOUTH INVESTMENT MANAGEMENT COMPANY LLC

RIA

CRD#: 111757

BIRMINGHAM, AL

Past

July 8, 2004 - November 9, 2005

AMSOUTH INVESTMENT SERVICES, INC.

CRD#: 15692

BIRMINGHAM, AL

Past

October 16, 2003 - June 9, 2004

PRUCO SECURITIES, LLC.

CRD#: 5685

NEWARK, NJ

Past

September 16, 1999 - September 25, 2003

IDS LIFE INSURANCE COMPANY

CRD#: 6321

MINNEAPOLIS, MN

Past

December 1, 1994 - September 25, 2003

AMERIPRISE FINANCIAL SERVICES, LLC

RIA

CRD#: 6363

CLEARWATER, FL

Past

September 26, 1994 - September 25, 2003

AMERIPRISE FINANCIAL SERVICES, LLC

CRD#: 6363

MINNEAPOLIS, MN

Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".

CETERA INVESTMENT ADVISERS LLC

CRD#: 105644 / SEC#: 801-20406

RIA

Registered Investment Advisory firm - (1/13/1984 Approved)

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR

means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.

indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.

Visual representation of state registrations

California
(11/25/2019)

Florida
(11/26/2019)

IAR

Florida
(4/25/2023)

Georgia
(11/25/2019)

North Carolina
(8/10/2020)

Ohio
(12/3/2019)

Virginia
(1/2/2024)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state. Note: This rule does not apply to broker-dealer activity.

Exams

State Security Law Exam

IAR

Series 66

Date: 10/5/2007

Uniform Combined State Law Examination

State Security Law Exam

Series 63

Date: 10/7/1994

Uniform Securities Agent State Law Examination

General Industry/Product Exam

SIE

Date: 10/1/2018

Securities Industry Essentials Examination

General Industry/Product Exam

Series 7

Date: 9/22/1994

General Securities Representative Examination

Principal/Supervisory Exam

Series 24

Date: 7/8/2002

General Securities Principal Examination

SRO Registrations

FINRA

Current Firm

CETERA INVESTMENT ADVISERS LLC

CRD#: 105644 / SEC#: 801-20406

RIA

Registered Investment Advisory firm - (1/13/1984 Approved)

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Contact information

Main Address

1450 American Lane 6th Floor, Suite 650, Schaumburg, IL 60173-2096

Mailing Address

Phone number

(310) 257-7880

Established

Firm type

Fiscal year end

# of Employees

7,705

SEC notice filing (53 States and Territories)

Documents

Customer Relationship Summary (CRS / SEC)

Latest Form ADV

Regulatory assets under management

Total Number of Accounts	584,487
AUM (Assets Under Management)	$ 163,792,814,520

Accountant surprise examination report

Filing Date	Form ADV-E Cover	Form ADV-E Report
10/27/2025	Cover Page	Report
12/13/2024	Cover Page	Report
09/26/2023	Cover Page	Report
11/18/2022	Cover Page	Report

Red Flags

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

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Robert E. Thrift

Professional summary

Question & Answer

Aliases

Other business activities

Blog Corner

CRS (Client Relationship Summary) - RIA

Click below to view Robert Edwin Thrift JR's CRS (Customer Relationship Summary).

Certified licenses

Experience

CETERA WEALTH SERVICES, LLC

CETERA WEALTH SERVICES, LLC

SUMMIT FINANCIAL GROUP INC

AMERIPRISE FINANCIAL SERVICES, LLC

AMERIPRISE FINANCIAL SERVICES, LLC

SECURIAN FINANCIAL SERVICES, INC.

SECURIAN FINANCIAL SERVICES, INC.

WADDELL & REED

WADDELL & REED

IFMG SECURITIES, INC.

AMSOUTH INVESTMENT MANAGEMENT COMPANY LLC

AMSOUTH INVESTMENT SERVICES, INC.

PRUCO SECURITIES, LLC.

IDS LIFE INSURANCE COMPANY

AMERIPRISE FINANCIAL SERVICES, LLC

AMERIPRISE FINANCIAL SERVICES, LLC

Primary Firm SEC Registration

CETERA INVESTMENT ADVISERS LLC

State Registrations and Notice Filings

Exams

Series 66

Date: 10/5/2007

Series 63

Date: 10/7/1994

SIE

Date: 10/1/2018

Series 7

Date: 9/22/1994

Series 24

Date: 7/8/2002

FINRA

Current Firm

CETERA INVESTMENT ADVISERS LLC

Contact information

SEC notice filing (53 States and Territories)

Documents

Regulatory assets under management

Accountant surprise examination report

Red Flags

Company Information

CETERA INVESTMENT ADVISERS LLC

TRUST BUT VERIFY

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