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William Michael Sanders

William M. Sanders

CETERA INVESTMENT ADVISERS
PLAINWELL, MI 49080
Some features on this profile are disabled
CRD#: 2391964
William Michael Sanders

Professional summary

William Michael Sanders, CFP®, ChFC®, CLU®, who also goes by Mike Sanders, is a registered financial advisor currently at CETERA INVESTMENT ADVISERS LLC located in Plainwell, Michigan and CETERA WEALTH SERVICES, LLC located in Plainwell, Michigan.

William is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 1994. William has worked at 5 firms and has passed the Series 63, SIE and Series 7 exams.

Question & Answer

What are your service offerings?
Tax Planning
Estate Planning
Employee and Employer Plan Ben...
Investment Planning
Education Planning
Insurance Planning
Long-term Care
Comprehensive Financial Planni...
Retirement Planning
Are you a "fiduciary"?
Yes

Aliases

Mike Sanders

Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
The advisor shows no other business activity.

Blog Corner

CRS (Client Relationship Summary) - RIA

Click below to view William Michael Sanders's CRS (Customer Relationship Summary).
CRS (Customer Relationship Summary)

Certified licenses

Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
CFP®

Certified Financial Planner

Start date: 1998

ChFC®

Chartered Financial Consultant

CLU®

Chartered Life Underwriter

Experience

Current

April 1, 2026 - Present

CETERA INVESTMENT ADVISERS LLC

Office #1: 102 N Main St Suite A, Plainwell, MI 49080
RIA
CRD#: 105644
PLAINWELL, MI
Current

April 1, 2026 - Present

CETERA WEALTH SERVICES, LLC

Office #1: 102 N Main St Suite A, Plainwell, MI 49080Office #2: 927 W Columbia Avenue, Battle Creek, MI 49015Office #3: 1611 W Centre Ave Suite 102, Portage, MI 49024
BD
CRD#: 13572
PLAINWELL, MI
Past

April 26, 2016 - April 1, 2026

COMMONWEALTH FINANCIAL NETWORK

RIA
CRD#: 8032
Plainwell, MI
Past

April 22, 2016 - April 1, 2026

COMMONWEALTH FINANCIAL NETWORK

BD
CRD#: 8032
Plainwell, MI
Past

June 25, 2010 - April 21, 2016

AMERIPRISE FINANCIAL SERVICES, LLC

RIA
CRD#: 6363
PLAINWELL, MI
Past

November 4, 1994 - July 3, 2006

IDS LIFE INSURANCE COMPANY

BD
CRD#: 6321
MINNEAPOLIS, MN
Past

November 4, 1994 - April 21, 2016

AMERIPRISE FINANCIAL SERVICES, LLC

BD
CRD#: 6363
PLAINWELL, MI

Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
CI
CETERA INVESTMENT ADVISERS LLC
CETERA ADVISOR NETWORKS | TERRA FINANCIAL PLANNING GROUP LTD | GENWORTH FINANCIAL ADVISERS CORPORATION | FIRST ALLIED ADVISORY SERVICES | CETERA INVESTMENT ADVISERS LLC | CETERA ADVISORS

CRD#: 105644 / SEC#: 801-20406

RIA
Registered Investment Advisory firm - (1/13/1984 Approved)

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
RR
indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.

Visual representation of state registrations

RR
Florida
(4/1/2026)
RR
Georgia
(4/1/2026)
RR
Indiana
(4/1/2026)
RR
Michigan
(4/1/2026)
IAR
Michigan
(4/1/2026)
RR
Missouri
(4/1/2026)
RR
New Jersey
(4/1/2026)
RR
New York
(4/1/2026)
RR
South Carolina
(4/1/2026)
RR
Texas
(4/1/2026)
IAR
Texas
(4/1/2026)
RR
Wisconsin
(4/1/2026)

Exams

State Security Law Exam
RR
Series 63
Date: 11/7/1994
Uniform Securities Agent State Law Examination
General Industry/Product Exam
RR
SIE
Date: 10/1/2018
Securities Industry Essentials Examination
General Industry/Product Exam
RR
Series 7
Date: 11/3/1994
General Securities Representative Examination
SRO Registrations
RR
FINRA

Current Firm

CI
CETERA INVESTMENT ADVISERS LLC
CETERA ADVISOR NETWORKS | TERRA FINANCIAL PLANNING GROUP LTD | GENWORTH FINANCIAL ADVISERS CORPORATION | FIRST ALLIED ADVISORY SERVICES | CETERA INVESTMENT ADVISERS LLC | CETERA ADVISORS

CRD#: 105644 / SEC#: 801-20406

RIA
Registered Investment Advisory firm - (1/13/1984 Approved)
PREMIUM
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Trends, Not Just SnapshotsMonitor firm stability metrics like AUM and advisor ratios over time.

Contact information

Main Address
1450 American Lane 6th Floor, Suite 650, Schaumburg, IL 60173-2096
Mailing Address
Phone number
(310) 257-7880
Established
Firm type
Fiscal year end
# of Employees
7,705

SEC notice filing (53 States and Territories)

Blank US states mapAlaskaHawaiiAlabamaArkansasArizonaCaliforniaColoradoConnecticutDelawareFloridaGeorgiaIowaIdahoIllinoisIndianaKansasKentuckyLouisianaMassachusettsMarylandMaineMichiganMinnesotaMissouriMississippiMontanaNorth CarolinaNorth DakotaNebraskaNew HampshireNew JerseyNew MexicoNevadaNew YorkOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVirginiaVermontWisconsinWest VirginiaWyoming

Documents

Customer Relationship Summary (CRS / SEC)Latest Form ADV

Regulatory assets under management

Total Number of Accounts584,487
AUM (Assets Under Management)$ 163,792,814,520

Accountant surprise examination report

Filing DateForm ADV-E CoverForm ADV-E Report
10/27/2025
Cover Page
Report
12/13/2024
Cover Page
Report
09/26/2023
Cover Page
Report

Red Flags

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

Company Information

CETERA INVESTMENT ADVISERS LLC

CRD#: 105644Plainwell, MI 49080

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Contact information

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