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MM

Myrthia N. Moore

PRINCIPAL SECURITIES
Coral Gables, FL
Some features on this profile are disabled
CRD#: 2334520
MM

Professional summary


Myrthia Natalie Moore, who also goes by Myrtha N Moore, Myrthia Moore Svaldi, is a registered financial advisor currently at PRINCIPAL SECURITIES, INC. located in Coral Gables, Florida.

Myrthia is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 1993. Myrthia has worked at 2 firms and has passed the Series 65, Series 63, SIE and Series 6 exams.

top-8-questions

Question & Answer


Are you a "fiduciary"?
Yes

Aliases


Myrtha N Moore | Myrthia Moore Svaldi

Other business activities


Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
**MYRTHIA MOORE, PSYCHOLOGIST. 04/13/2011. INDIVIDUAL THERAPY FOR SOME PRIVATE PATIENTS.**OUTSIDE INSURANCE, BROKER, LIFE,DI, FIXED ANNUITIES, LTC, 4/15/14. ***MNM PUBLISHING, CORPORATION SET UP TO PUBLISH BOOKS ABOUT DATING, 05/13/15. **MNM Publishing, Seminars & Webinars related to book written by RR, 5/3/16. ***Jewelry Making; Not Investment Related; Coral Gables FL; NA; selling pieces of made jewelry at an annual trunk show; Start Date: 12/09/2019; 5 hrs per month; 0 during trading hours. ***Manolis and Company Asia LLC; Not Investment Related; Coral Gables, FL; Co-Owner; For estate purposes included as Joint Tenant in Entirety with husband. LLC is entity able to hold properties in Vietnam. No responsibilities, no investment accounts, check writing ability.; Start Date: 10/01/2019; 0 hrs per month; 0 during trading hours. ***J Steven Manolis Art LLC; Not Investment Related; Coral Gables, FL; Co-Owner; For estate purposes included as Joint Tenant in Entirety with husband. No responsibilities, no investment accounts, check writing capability.; Start Date: 10/01/2019; na hrs per month; na during trading hours. ***JSNMKM1, LLC; Not Investment Related; Coral Gables, FL; Co-Owner; For estate purposes included as Joint Tenant in Entirety with husband. No responsibilities, no investment accounts, check writing ability. LLC is for a building development in Miami called One River point. Other owner are not Principal clients.; Start Date: 10/01/2019; na hrs per month; na during trading hours. ***Manolis Projects LLC; Not Investment Related; Coral Gables, FL; Co-Owner; For estate purposes included as Joint Tenant in Entirety with husband. No responsibilities, no investment accounts, check writing ability. Gallery where husband sells art of his own and others; Start Date: 10/01/2019; 0 hrs per month; 0 during trading hours. ***Manolis and Company LLC; Not Investment Related; Coral Gables, FL; Co-Owner; For estate purposes included as Joint Tenant in Entirety with husband. No responsibilities, no investment accounts, check writing ability. Owned with spouse real estate development company.; Start Date: 10/01/2019; hrs per month; during trading hours. ***4901 Investments LLC; Not Investment Related; Coral Gables, FL; Co-Owner; For estate purposes included as Joint Tenant in Entirety with husband. No responsibilities, no investment accounts, check writing ability. LLC owns an apartment that is currently for sale; Start Date: 10/01/2019; 0 hrs per month; 0 during trading hours. ***63 LTT LP; Not Investment Related; Coral Gables FL; Co-Owner; For estate purposes included as Joint Tenant in Entirety with husband. No responsibilities, no investment accounts, check writing ability. LLC owns and office building in Vietnam; Start Date: 10/01/2019; 0 hrs per month; 0 during trading hours.

Blog Corner


CRS (Client Relationship Summary) - RIA


Click below to view Myrthia Natalie Moore's CRS (Customer Relationship Summary).
CRS (Customer Relationship Summary)

CRS (Client Relationship Summary) - BD


Click below to view Myrthia Natalie Moore's CRS (Customer Relationship Summary).
CRS (Customer Relationship Summary)

Certified licenses


Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
None

Experience


Current

September 28, 2004 - Present

PRINCIPAL SECURITIES, INC.

Office #2: 703 Waterford Way Ste 190, Miami, FL 33126
RIA
BD
CRD#: 1137
Coral Gables, FL
Current

October 12, 1998 - Present

PRINCIPAL SECURITIES, INC.

Office #1: 703 Waterford Way Ste 190, Miami, FL 33126
RIA
BD
CRD#: 1137
Miami, FL
Past

April 7, 1993 - November 3, 1998

MML INVESTORS SERVICES, LLC

BD
CRD#: 10409
SPRINGFIELD, MA

Primary Firm SEC Registration


This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
PRINCIPAL SECURITIES, INC.
PRINCIPAL SECURITIES, INC.
BLC EQUITY SERVICES CORPORATION | PRINCOR FINANCIAL/ SERVICES CORPORATION | PRINCOR FINANCIAL SERVICES CORPORATION | PRINCIPAL SECURITIES, INC. | PRINCIPAL FINANCIAL SERVICES CORPORATION

CRD#: 1137 / SEC#: 801-54949, 8-13975

RIA
Registered Investment Advisory firm - SEC (10/10/1997 Approved)
BD
Broker-Dealer Firm Regulated by FINRA (Kansas City district office)

State Registrations and Notice Filings


Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
RR
indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.

Visual representation of state registrations

RR
California
(4/24/2003)
RR
Florida
(10/19/1998)
IAR
Florida
(9/28/2004)
RR
Maryland
(3/31/2023)
RR
New York
(7/1/1999)
RR
Pennsylvania
(5/13/2019)
RR
Texas
(10/28/2015)
IAR
Texas
(6/18/2021)
RR
Virginia
(7/23/2021)

Exams


State Security Law Exam
IAR
Series 65
Date: 9/23/2004
Uniform Investment Adviser Law Examination
State Security Law Exam
General Industry/Product Exam
General Industry/Product Exam
SRO Registrations
RR
FINRA

Current Firm


PRINCIPAL SECURITIES, INC.
PRINCIPAL SECURITIES, INC.
BLC EQUITY SERVICES CORPORATION | PRINCOR FINANCIAL/ SERVICES CORPORATION | PRINCOR FINANCIAL SERVICES CORPORATION | PRINCIPAL SECURITIES, INC. | PRINCIPAL FINANCIAL SERVICES CORPORATION

CRD#: 1137 / SEC#: 801-54949, 8-13975

RIA
Registered Investment Advisory firm - SEC (10/10/1997 Approved)
BD
Broker-Dealer Firm Regulated by FINRA (Kansas City district office)
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Contact information


Main Address
711 High Street, Des Moines, IA 50392
Mailing Address
Principal Financial Group 711 High Street, Des Moines, IA 50392-2080
Phone number
(888) 774-6267
Established
Iowa since 05/01/1968
Firm type
Corporation
Fiscal year end
December
Firm Size
Large
# of Employees
1,436

SEC notice filing (51 States and Territories)


Blank US states mapAlaskaHawaiiAlabamaArkansasArizonaCaliforniaColoradoConnecticutDelawareFloridaGeorgiaIowaIdahoIllinoisIndianaKansasKentuckyLouisianaMassachusettsMarylandMaineMichiganMinnesotaMissouriMississippiMontanaNorth CarolinaNorth DakotaNebraskaNew HampshireNew JerseyNew MexicoNevadaNew YorkOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVirginiaVermontWisconsinWest VirginiaWyoming

FINRA licenses (52 States and Territories)


Blank US states mapAlaskaHawaiiAlabamaArkansasArizonaCaliforniaColoradoConnecticutDelawareFloridaGeorgiaIowaIdahoIllinoisIndianaKansasKentuckyLouisianaMassachusettsMarylandMaineMichiganMinnesotaMissouriMississippiMontanaNorth CarolinaNorth DakotaNebraskaNew HampshireNew JerseyNew MexicoNevadaNew YorkOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVirginiaVermontWisconsinWest VirginiaWyoming

Documents


Customer Relationship Summary (CRS / SEC)Customer Relationship Summary (CRS / FINRA)Latest Form ADV

Part 2 Brochures

PRINCIPAL DIRECT ADVISORY ACCOUNT FIRM BROCHURE (9/15/2025)

Direct owners and executive officers


NamePositionCRD#
PRINCIPAL FINANCIAL SERVICES, INC.OWNER
AGRAWAL, VIVEKDIRECTOR8050381
CLAIRE, CHAD THOMASCHIEF INFORMATION OFFICER7219218
DROGAN, THOMAS JOHNCHIEF COMPLIANCE OFFICER2760482
FRIEDRICH, AMY CHRISTINEDIRECTOR7097797
LAWLER, CODY ANTHONYHEAD OF SUPERVISION, HEAD OF OPERATIONS5162072
MCCULLUM, KENNETH ALLENDIRECTOR4695257
MURRAY, MICHAEL FRANCISPRESIDENT/CHIEF EXECUTIVE OFFICER/CHAIR2074275
RANTS, DOUGLAS JOHNCHIEF INFORMATION SECURITY OFFICER7148529
ROBERTS, DAWN MARIECHIEF FINANCIAL OFFICER7929617
SCHELHAAS, NATHAN PAULDIRECTOR7275495
SPADAFORA, CRAIG ALANSENIOR VICE PRESIDENT / HEAD OF ADVISORY AND PLATFORM3184320
VANWINKLE, DANIEL SIMONPSI AML OFFICER4715191

Regulatory assets under management


Total Number of Accounts63,730
AUM (Assets Under Management)$ 14,827,718,110

Disclosures


Regulatory Event9
Arbitration3
Bond3

Accountant surprise examination report


Filing DateForm ADV-E CoverForm ADV-E Report
09/26/2025
Cover Page
10/28/2024
11/28/2023
09/22/2023
12/20/2022

Red Flags


Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

Company Information


PRINCIPAL SECURITIES, INC.

PRINCIPAL SECURITIES, INC.

CRD#: 1137Coral Gables, FL

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