Orlando R. Cruz

AMERITAS ADVISORY SERVICES

CHARLOTTE, NC

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CRD#: 2311194

Professional summary

Orlando Rafael Cruz JR, who also goes by Orlando Rafael Cruz, is a registered financial advisor currently at AMERITAS ADVISORY SERVICES, LLC located in Charlotte, North Carolina and AMERITAS INVESTMENT COMPANY, LLC located in Lincoln, Nebraska.

Orlando is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 1993. Orlando has worked at 11 firms and has passed the Series 66, Series 63, SIE, Series 7, Series 52, Series 10, Series 53, Series 4, Series 9 and Series 24 exams.

Question & Answer

Are you a "fiduciary"?

Yes

Aliases

Orlando Rafael Cruz

Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

The advisor shows no other business activity.

Blog Corner

CRS (Client Relationship Summary) - RIA

Click below to view Orlando Rafael Cruz JR's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

Certified licenses

Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®

None

Experience

Current

June 13, 2024 - Present

AMERITAS ADVISORY SERVICES, LLC

RIA

CRD#: 317245

CHARLOTTE, NC

Current

June 13, 2024 - Present

AMERITAS INVESTMENT COMPANY, LLC

Office #1: 5900 "o" Street, Lincoln, NE 68510-2234

CRD#: 14869

Lincoln, NE

Past

May 11, 2020 - May 23, 2023

MISSIONSQUARE RETIREMENT

RIA

CRD#: 108783

WASHINGTON, DC

Past

May 1, 2020 - May 23, 2023

MISSIONSQUARE INVESTMENT SERVICES

CRD#: 23189

WASHINGTON, DC

Past

January 6, 2017 - May 1, 2020

PNC WEALTH MANAGEMENT LLC

RIA

CRD#: 129052

CHARLOTTE, NC

Past

January 6, 2017 - May 1, 2020

PNC WEALTH MANAGEMENT LLC

CRD#: 129052

CHARLOTTE, NC

Past

May 14, 2014 - December 20, 2016

MSI FINANCIAL SERVICES, INC.

RIA

CRD#: 14251

CHARLOTTE, NC

Past

May 14, 2014 - January 2, 2015

NEW ENGLAND SECURITIES

CRD#: 615

CHARLOTTE, NC

Past

May 14, 2014 - December 20, 2016

MSI FINANCIAL SERVICES, INC.

CRD#: 14251

CHARLOTTE, NC

Past

February 13, 2013 - May 5, 2014

TRUIST INVESTMENT SERVICES, INC.

RIA

CRD#: 17499

MIAMI, FL

Past

January 4, 2013 - May 5, 2014

TRUIST INVESTMENT SERVICES, INC.

CRD#: 17499

MIAMI, FL

Past

April 8, 2011 - September 28, 2012

VOYA FINANCIAL ADVISORS, INC.

CRD#: 2882

WINDSOR, CT

Past

March 22, 2002 - March 9, 2011

WELLS FARGO CLEARING SERVICES, LLC

CRD#: 19616

CHARLOTTE, NC

Past

January 22, 1993 - October 13, 1995

FIRST UNION CAPITAL MARKETS CORP.

CRD#: 19002

CHARLOTTE, NC

Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".

AMERITAS ADVISORY SERVICES, LLC

CRD#: 317245 / SEC#: 801-55153

RIA

Registered Investment Advisory firm - (1/13/1998 Approved)

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR

means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.

indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.

Visual representation of state registrations

Nebraska
(6/13/2024)

IAR

Nebraska
(6/13/2024)

North Carolina
(6/13/2024)

IAR

North Carolina
(6/13/2024)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state. Note: This rule does not apply to broker-dealer activity.

Exams

State Security Law Exam

IAR

Series 66

Date: 9/21/2012

Uniform Combined State Law Examination

State Security Law Exam

Series 63

Date: 10/15/1993

Uniform Securities Agent State Law Examination

General Industry/Product Exam

SIE

Date: 10/1/2018

Securities Industry Essentials Examination

General Industry/Product Exam

Series 7

Date: 3/21/2002

General Securities Representative Examination

General Industry/Product Exam

Series 52

Date: 1/15/1993

Municipal Securities Representative Examination

Principal/Supervisory Exam

Series 10

Date: 1/2/2023

General Securities Sales Supervisor - General Module Examination

Principal/Supervisory Exam

Series 53

Date: 6/18/2013

Municipal Securities Principal Examination

Principal/Supervisory Exam

Series 4

Date: 4/11/2013

Registered Options Principal Examination

Principal/Supervisory Exam

Series 9

Date: 10/9/2009

General Securities Sales Supervisor - Options Module Examination

Principal/Supervisory Exam

Series 24

Date: 11/7/2006

General Securities Principal Examination

SRO Registrations

FINRA

Current Firm

AMERITAS ADVISORY SERVICES, LLC

CRD#: 317245 / SEC#: 801-55153

RIA

Registered Investment Advisory firm - (1/13/1998 Approved)

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Contact information

Main Address

5900 O Street, Lincoln, NE 68510

Mailing Address

Phone number

(800) 335-9858

Established

Firm type

Fiscal year end

# of Employees

560

SEC notice filing (51 States and Territories)

Documents

Customer Relationship Summary (CRS / SEC)

Latest Form ADV

Part 2 Brochures

FORM ADV PART 2A (9/19/2025)

AMERITAS INVESTMENT STRATEGIES WRAP BROCHURE (9/19/2025)

AMERITAS WEALTH PLATFORM (9/19/2025)

GALAXY WRAP FEE BROCHURE (9/19/2025)

GALAXY II WRAP FEE BROCHURE (9/19/2025)

CONSTELLATION WRAP FEE PROGRAM (9/19/2025)

Regulatory assets under management

Total Number of Accounts	41,501
AUM (Assets Under Management)	$ 11,506,548,514

Accountant surprise examination report

Filing Date	Form ADV-E Cover	Form ADV-E Report
10/28/2025	Cover Page	Report
07/23/2024	Cover Page	Report
07/27/2023	Cover Page	Report

Red Flags

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

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Advisor Monitoring

Firm Stability Insights

Orlando R. Cruz

Professional summary

Question & Answer

Aliases

Other business activities

Blog Corner

CRS (Client Relationship Summary) - RIA

Click below to view Orlando Rafael Cruz JR's CRS (Customer Relationship Summary).

Certified licenses

Experience

AMERITAS INVESTMENT COMPANY, LLC

MISSIONSQUARE RETIREMENT

MISSIONSQUARE INVESTMENT SERVICES

PNC WEALTH MANAGEMENT LLC

PNC WEALTH MANAGEMENT LLC

MSI FINANCIAL SERVICES, INC.

NEW ENGLAND SECURITIES

MSI FINANCIAL SERVICES, INC.

TRUIST INVESTMENT SERVICES, INC.

TRUIST INVESTMENT SERVICES, INC.

VOYA FINANCIAL ADVISORS, INC.

WELLS FARGO CLEARING SERVICES, LLC

FIRST UNION CAPITAL MARKETS CORP.

Primary Firm SEC Registration

AMERITAS ADVISORY SERVICES, LLC

State Registrations and Notice Filings

Exams

Series 66

Date: 9/21/2012

Series 63

Date: 10/15/1993

SIE

Date: 10/1/2018

Series 7

Date: 3/21/2002

Series 52

Date: 1/15/1993

Series 10

Date: 1/2/2023

Series 53

Date: 6/18/2013

Series 4

Date: 4/11/2013

Series 9

Date: 10/9/2009

Series 24

Date: 11/7/2006

FINRA

Current Firm

AMERITAS ADVISORY SERVICES, LLC

Contact information

SEC notice filing (51 States and Territories)

Documents

Part 2 Brochures

Regulatory assets under management

Accountant surprise examination report

Red Flags

Company Information

AMERITAS ADVISORY SERVICES, LLC

TRUST BUT VERIFY

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