JC
James H. Cross
FIRST HEARTLAND CONSULTANTS
CLIVE, IA 50325
Some features on this profile are disabled
CRD#: 2254010
JC
Professional summary
James Herrmann Cross, CFP® is a registered financial advisor currently at FIRST HEARTLAND CONSULTANTS, INC. located in Clive, Iowa and FIRST HEARTLAND CAPITAL, INC. located in Clive, Iowa.
James is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 1992. James has worked at 3 firms and has passed the Series 66, Series 63, SIE, Series 7 and Series 6 exams.
Question & Answer
Are you a "fiduciary"?
Yes
Aliases
None
Other business activities
Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
INTEGRATED FINANCIAL SOLUTIONS. Investment related. Sale and distribution of insurance products, financial planning. Start 5/4/07.
GBL (GROUP BENEFITS LIMITED). Not investment related. Sales of medicare supplement and part D. Start 5/4/07.
FIRST HEARTLAND CONSULTANTS, Inc. Investment related. IAR. INVESTMENT ADVISORY SERVICES. Start 5/4/07.
Foresight, INC. Not investment related. S corp created for tax purposes. Start 5/8/17.
KrisCross Holdings, LLC. Not investment related. Member, 50% interest. LLC intended to own farm ground or rental properties; currently no properties owned. No time spent during trading hrs. Rep not handle day to day issues as they may arise in future. Start 1/1/21.
Cross and Christensen, LLC. Not investment related. 50% owner/member.
Purpose of LLC: execute leases, employment of employees, payment business expenses. LLC earns no revenue, it's income source is only payments from the officers' S corp. Registered address is rep's business address. Each rep Cross and Christensen are 50% members and officers. Start 10/3/05.
CRS (Client Relationship Summary) - RIA
Click below to view James Herrmann Cross's CRS (Customer Relationship Summary).
Certified licenses
Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
CFP®
Start date: 2002
Experience
Current
May 8, 2007 - Present
FIRST HEARTLAND CONSULTANTS, INC.
Office #1: 12035 University Ave. Suite 201, Clive, IA 50325RIA
CRD#: 110377
CLIVE, IA
Current
May 4, 2007 - Present
FIRST HEARTLAND CAPITAL, INC.
Office #1: 12035 University Ave Suite 201, Clive, IA 50325BD
CRD#: 32460
Clive, IA
Past
February 12, 2004 - May 7, 2007
THRIVENT INVESTMENT MANAGEMENT INC.
RIA
CRD#: 18387
CLIVE, IA
Past
July 24, 1992 - May 7, 2007
THRIVENT INVESTMENT MANAGEMENT INC.
BD
CRD#: 18387
CLIVE, IA
Primary Firm SEC Registration
This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
FH
FIRST HEARTLAND CONSULTANTS, INC.
FIRST HEARTLAND ADVISORS INC | FIRST HEARTLAND CONSULTANTS, INC.
CRD#: 110377 / SEC#: 801-46595
RIA
Registered Investment Advisory firm - (5/23/1994 Approved)State Registrations and Notice Filings
Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.RR
indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.Visual representation of state registrations
RR
Arizona(5/4/2007)
IAR
Arkansas(8/19/2013)
RR
Arkansas(1/15/2021)
RR
California(10/21/2021)
RR
Colorado(4/6/2021)
RR
District of Columbia(8/11/2021)
RR
Florida(5/24/2012)
RR
Georgia(1/2/2025)
RR
Illinois(5/14/2009)
RR
Indiana(9/17/2024)
RR
Iowa(5/4/2007)
IAR
Iowa(5/8/2007)
RR
Kansas(1/2/2025)
RR
Minnesota(10/21/2014)
RR
Missouri(9/9/2015)
RR
Nebraska(1/9/2015)
RR
Nevada(8/9/2010)
RR
New Mexico(12/1/2020)
RR
North Carolina(7/7/2022)
RR
Ohio(11/5/2015)
RR
South Dakota(1/11/2018)
RR
Texas(4/21/2020)
IAR
Texas(4/21/2020)
RR
Wisconsin(3/8/2024)
Exams
State Security Law Exam
State Security Law Exam
General Industry/Product Exam
General Industry/Product Exam
General Industry/Product Exam
SRO Registrations
RR
FINRA
Current Firm
FH
FIRST HEARTLAND CONSULTANTS, INC.
FIRST HEARTLAND ADVISORS INC | FIRST HEARTLAND CONSULTANTS, INC.
CRD#: 110377 / SEC#: 801-46595
RIA
Registered Investment Advisory firm - (5/23/1994 Approved)Upgrade to AdvisorCheck Premium
Get A Biweekly Pulse, AutomaticallyReceive biweekly alerts automatically. Stay informed and proactive.
Catch Firm-Level Red Flags SoonerCatch leadership changes and disclosures early, before issues escalate.
See Trends. Not Just SnapshotsMonitor firm stability metrics like AUM and advisor ratios over time.
Contact information
Main Address
4101 Lake St. Louis Blvd, Lake St. Louis, MO 63367
Mailing Address
Phone number
(636) 625-0900
Established
Firm type
Fiscal year end
# of Employees
92
SEC notice filing (52 States and Territories)
Documents
Part 2 Brochures
Regulatory assets under management
| Total Number of Accounts | 9,231 |
| AUM (Assets Under Management) | $ 1,771,078,009 |
Accountant surprise examination report
| Filing Date | Form ADV-E Cover | Form ADV-E Report |
|---|---|---|
| 11/13/2025 | ||
| 08/12/2024 | ||
| 12/07/2023 |
Red Flags
Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.
Check for any disclosures as part of your thorough research when choosing an advisor.
Company Information
FIRST HEARTLAND CONSULTANTS, INC.
CRD#: 110377Clive, IA 50325TRUST BUT VERIFY
Monitor James Cross
Get automatic monthly alerts on:Job or Firm Moves
Licensing Changes
Client Complaints
New Red Flags
Contact Information Updates
