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RC

Royce L. Cannon

MOLONEY SECURITIES ASSET MANAGEMENT LLC
Brentwood, TN 37027
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CRD#: 2206590
RC

Professional summary


Royce Lee Cannon SR, CFP®, ChFC®, CLU® is a registered financial advisor currently at MOLONEY SECURITIES ASSET MANAGEMENT LLC located in Brentwood, Tennessee and MOLONEY SECURITIES CO., INC. located in Brentwood, Tennessee.

Royce is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 1992. Royce has worked at 6 firms and has passed the Series 65, Series 63, SIE, Series 7 and Series 6 exams.

top-8-questions

Question & Answer


What are your service offerings?
Comprehensive Financial Planni...
Estate Planning
Education Planning
Insurance Planning
Employee and Employer Plan Ben...
Investment Planning
Retirement Planning
Are you a "fiduciary"?
Yes

Aliases


None

Other business activities


Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
SOLE PROPRIETOR, ASSET ALLIANCE FINANCIAL, 215 CENTERVIEW DR., SUITE 260, BRENTWOOD, TN 37027, INVESTMENTS AND SECURITIES OFFERED THROUGH MOLONEY SECURITIES Co., INC. AMERICAN GROUP INSURANCE AGENT. NON-VARIABLE INSURANCE SALES (FIXED LIFE, FIXED ANNUITIES, DISABILITY & GROUP MEDICAL). 12700 PARK CENTRAL DR. #460. DALLAS, TX 75251. LESS THAN 1 HOUR/WEEK DURING TRADING HOURS. NOT INVESTMENT RELATED. E2C COMPANIES/CHANNEL PARTNER AGREEMENT. INTRODUCTION TO POTENTIAL BUSINESSES THAT MAY UTILIZE E2C'S SERVICES. 8901 QUALITY RD., BONITA SPRINGS, FL 34135. NOT CONDUCTED DURING TRADING HOURS. NOT INVESTMENT RELATED. MEDICARE SUPPLEMENT POLICIES. AGENT/BROKER. 215 CENTERVIEW DR., SUITE 260, BRENTWOOD, TN 37027. CONDUCTED ABOUT 2-3 HOURS PER WEEK DURING TRADING HOURS. NOT INVESTMENT RELATED. RESIDENTIAL PROPERTY RENTAL. OWNER/MANAGER. 110 HONEY CREEK LANE, NASHVILLE, TN 37211. NOT CONDUCTED DURING SECURITIES TRADING HOURS. RESIDENTIAL PROPERTY RENTAL. OWNER/MANAGER. 2310 ELLIOT AVE #307, NASHVILLE, TN 37204. NOT CONDUCTED DURING SECURITIES TRADING HOURS. RESIDENTIAL PROPERTY RENTAL. OWNER/MANAGER. 702 WEDGEWOOD PARK #504, NASHVILLE, TN 37203. NOT CONDUCTED DURING SECURITIES TRADING HOURS.

Blog Corner


CRS (Client Relationship Summary) - RIA


Click below to view Royce Lee Cannon SR's CRS (Customer Relationship Summary).
CRS (Customer Relationship Summary)

Certified licenses


Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
CFP®

Start date: 2015

Experience


Current

July 1, 2016 - Present

MOLONEY SECURITIES ASSET MANAGEMENT LLC

Office #1: 215 Centerview Drive Suite 260, Brentwood, TN 37027
RIA
CRD#: 282448
Brentwood, TN
Current

July 1, 2016 - Present

MOLONEY SECURITIES CO., INC.

Office #1: 215 Centerview Drive Suite 260, Brentwood, TN 37027
BD
CRD#: 38535
Brentwood, TN
Past

February 17, 2004 - July 27, 2016

ONEAMERICA SECURITIES, INC.

RIA
CRD#: 4173
BRENTWOOD, TN
Past

January 13, 2003 - July 27, 2016

ONEAMERICA SECURITIES, INC.

BD
CRD#: 4173
BRENTWOOD, TN
Past

March 26, 2002 - December 31, 2002

THE ADVISORS GROUP, INC.

BD
CRD#: 14035
BETHESDA, MD
Past

December 6, 1999 - March 19, 2002

THE ADVISORS GROUP, INC.

BD
CRD#: 14035
BETHESDA, MD
Past

July 10, 1996 - December 2, 1999

HORNOR, TOWNSEND & KENT, LLC

BD
CRD#: 4031
CONSHOHOCKEN, PA
Past

June 14, 1996 - July 8, 1996

HORNOR, TOWNSEND & KENT, LLC

BD
CRD#: 4031
Past

January 22, 1992 - June 20, 1996

NYLIFE SECURITIES LLC

BD
CRD#: 5167
NEW YORK, NY

Primary Firm SEC Registration


This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
MS
MOLONEY SECURITIES ASSET MANAGEMENT LLC
ADVANCED FINANCIAL SOLUTIONS LLC | WESTPORT ADVISORY GROUP, LLC | WARREN FINANCIAL SERVICES | VANCE CAPITAL MANAGEMENT, LLC | TEAM DUNCAN FINANCIAL | SYNERGISTIC FINANCIAL CENTER | SUGAR CREEK ADVISORY GROUP | ST. LOUIS ASSET MANAGEMENT | ST. CROIX CAPITAL MANAGEMENT | SENTINEL WEALTH MANAGEMENT | SALISH WEALTH MANAGEMENT | RUSSELL WEALTH MANAGEMENT | ROYAL ROUTE COMPANY, LLC | PLANNED INVESTMENT COMPANY, INC. | NYE INVESTMENT PLANNERS, INC. | NMG FINANCIAL SERVICES | NETSTREET BROKERAGE | MOLONEY SECURITIES ASSET MANAGEMENT LLC | MINNESOTA VALLEY INVESTMENTS | LITTLEWOOD FINANCIAL SERVICES, LLC | LILLEBERG FINANCIAL GROUP | KEKERIS FINANCIAL GROUP | JCL CAPITAL MANAGEMENT, LLC | INVESTMENT CENTER OF GREENVILLE | INVESTMENT CENTER OF ESTES PARK, INC. | HERITAGE INVESTMENT MANAGEMENT, LLP | GRAND GLAIZE WEALTH MANAGEMENT | CP WEALTH | CHRISTIANSON FINANCIAL ADVISORS LLC | BRIDGES FINANCIAL | ASSET ALLIANCE FINANCIAL WEALTH MANAGEMENT AND PLANNING | ARTISAN ASSET MANAGEMENT, LLC | ARLINGTON FINANCIAL SERVICES

CRD#: 282448 / SEC#: 801-107149

RIA
Registered Investment Advisory firm - (12/31/2015 Approved)

State Registrations and Notice Filings


Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
RR
indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.

Visual representation of state registrations

RR
Alabama
(7/1/2016)
RR
Arizona
(11/30/2023)
RR
Delaware
(10/7/2021)
RR
Florida
(7/1/2016)
RR
Georgia
(4/13/2022)
RR
Kentucky
(7/18/2023)
RR
Nevada
(5/12/2025)
RR
New Jersey
(12/16/2021)
RR
North Carolina
(2/23/2021)
RR
Pennsylvania
(5/10/2021)
RR
South Carolina
(3/23/2021)
IAR
Tennessee
(7/1/2016)
RR
Tennessee
(1/10/2017)
RR
Texas
(7/1/2016)
IAR
Texas
(7/1/2016)
RR
Virginia
(7/19/2023)

Exams


State Security Law Exam
IAR
Series 65
Date: 8/28/2000
Uniform Investment Adviser Law Examination
State Security Law Exam
General Industry/Product Exam
General Industry/Product Exam
General Industry/Product Exam
SRO Registrations
RR
FINRA

Current Firm


MS
MOLONEY SECURITIES ASSET MANAGEMENT LLC
ADVANCED FINANCIAL SOLUTIONS LLC | WESTPORT ADVISORY GROUP, LLC | WARREN FINANCIAL SERVICES | VANCE CAPITAL MANAGEMENT, LLC | TEAM DUNCAN FINANCIAL | SYNERGISTIC FINANCIAL CENTER | SUGAR CREEK ADVISORY GROUP | ST. LOUIS ASSET MANAGEMENT | ST. CROIX CAPITAL MANAGEMENT | SENTINEL WEALTH MANAGEMENT | SALISH WEALTH MANAGEMENT | RUSSELL WEALTH MANAGEMENT | ROYAL ROUTE COMPANY, LLC | PLANNED INVESTMENT COMPANY, INC. | NYE INVESTMENT PLANNERS, INC. | NMG FINANCIAL SERVICES | NETSTREET BROKERAGE | MOLONEY SECURITIES ASSET MANAGEMENT LLC | MINNESOTA VALLEY INVESTMENTS | LITTLEWOOD FINANCIAL SERVICES, LLC | LILLEBERG FINANCIAL GROUP | KEKERIS FINANCIAL GROUP | JCL CAPITAL MANAGEMENT, LLC | INVESTMENT CENTER OF GREENVILLE | INVESTMENT CENTER OF ESTES PARK, INC. | HERITAGE INVESTMENT MANAGEMENT, LLP | GRAND GLAIZE WEALTH MANAGEMENT | CP WEALTH | CHRISTIANSON FINANCIAL ADVISORS LLC | BRIDGES FINANCIAL | ASSET ALLIANCE FINANCIAL WEALTH MANAGEMENT AND PLANNING | ARTISAN ASSET MANAGEMENT, LLC | ARLINGTON FINANCIAL SERVICES

CRD#: 282448 / SEC#: 801-107149

RIA
Registered Investment Advisory firm - (12/31/2015 Approved)
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Contact information


Main Address
13537 Barrett Parkway Drive, Suite 300, Manchester, MO 63021
Mailing Address
Phone number
(314) 909-0600
Established
Firm type
Fiscal year end
# of Employees
77

SEC notice filing (50 States and Territories)


Blank US states mapAlaskaHawaiiAlabamaArkansasArizonaCaliforniaColoradoConnecticutDelawareFloridaGeorgiaIowaIdahoIllinoisIndianaKansasKentuckyLouisianaMassachusettsMarylandMaineMichiganMinnesotaMissouriMississippiMontanaNorth CarolinaNorth DakotaNebraskaNew HampshireNew JerseyNew MexicoNevadaNew YorkOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVirginiaVermontWisconsinWest VirginiaWyoming

Documents


Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

MSAM - FORM ADV PART 2A BROCHURE (3/27/2025)

Regulatory assets under management


Total Number of Accounts4,390
AUM (Assets Under Management)$ 1,389,405,894

Accountant surprise examination report


Filing DateForm ADV-E CoverForm ADV-E Report
10/28/2025
Cover Page
01/14/2025
12/20/2023
12/22/2022

Red Flags


Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

Company Information


MOLONEY SECURITIES ASSET MANAGEMENT LLC

CRD#: 282448Brentwood, TN 37027

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Contact information


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