Richard A. Lord

TRUIST ADVISORY SERVICES

ALLENTOWN, PA 18101

CRD#: 2197889

Some features on this profile are disabled

Professional summary

Richard Arlen Lord JR is a registered financial advisor currently at TRUIST ADVISORY SERVICES, INC. located in Allentown, Pennsylvania and TRUIST INVESTMENT SERVICES, INC. located in Allentown, Pennsylvania.

Richard is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 1991. Richard has worked at 7 firms and has passed the Series 66, Series 63, Series 99TO, SIE, Series 7, Series 24 and Series 27 exams.

Question & Answer

Are you a "fiduciary"?

Yes

Aliases

None

Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

The advisor shows no other business activity.

Blog Corner

CRS (Client Relationship Summary) - RIA

Click below to view Richard Arlen Lord JR's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

Certified licenses

Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®

None

Experience

Current

February 17, 2021 - Present

TRUIST ADVISORY SERVICES, INC.

Office #1: 645 Hamilton St Fl 10, Allentown, PA 18101

RIA

CRD#: 283390

ALLENTOWN, PA

Current

February 17, 2021 - Present

TRUIST INVESTMENT SERVICES, INC.

Office #1: 645 Hamilton St, Allentown, PA 18101

CRD#: 17499

ALLENTOWN, PA

Past

April 23, 2018 - February 17, 2021

BB&T SECURITIES, LLC

RIA

CRD#: 142785

RICHMOND, VA

Past

March 8, 2018 - February 17, 2021

BB&T SECURITIES, LLC

CRD#: 142785

RICHMOND, VA

Past

January 21, 2005 - July 12, 2016

CETERA INVESTMENT SERVICES LLC

CRD#: 15340

WYOMISSING, PA

Past

December 15, 2004 - December 16, 2004

CETERA INVESTMENT SERVICES LLC

CRD#: 15340

ST. CLOUD, MN

Past

October 5, 1998 - February 7, 2005

PENN SECURITIES, INC.

CRD#: 45622

WYOMISSING, PA

Past

September 11, 1996 - September 14, 1998

FIRST CLEARING, LLC

CRD#: 17344

ST. LOUIS, MO

Past

December 6, 1991 - June 3, 1998

MERIDIAN SECURITIES, INC.

CRD#: 16468

Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".

TRUIST ADVISORY SERVICES, INC.

SUNTRUST ADVISORY SERVICES LLC | TRUIST ADVISORY SERVICES, INC. | SUNTRUST ADVISORY SERVICES, INC.

CRD#: 283390 / SEC#: 801-107729

RIA

Registered Investment Advisory firm - (5/18/2016 Approved)

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR

means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.

indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.

Visual representation of state registrations

Alabama
(4/13/2021)

Alaska
(4/13/2021)

Arizona
(4/13/2021)

Arkansas
(4/13/2021)

California
(4/13/2021)

Colorado
(4/13/2021)

Connecticut
(4/13/2021)

Delaware
(4/13/2021)

District of Columbia
(4/13/2021)

Florida
(4/13/2021)

Georgia
(4/13/2021)

Hawaii
(4/13/2021)

Idaho
(4/13/2021)

Illinois
(4/13/2021)

Indiana
(4/13/2021)

Iowa
(4/13/2021)

Kansas
(4/13/2021)

Kentucky
(4/13/2021)

Louisiana
(4/13/2021)

Maine
(4/13/2021)

Maryland
(4/13/2021)

Massachusetts
(4/13/2021)

Michigan
(4/13/2021)

Minnesota
(4/13/2021)

Mississippi
(4/13/2021)

Missouri
(4/13/2021)

Montana
(4/13/2021)

Nebraska
(4/13/2021)

Nevada
(4/13/2021)

New Hampshire
(4/13/2021)

New Jersey
(4/13/2021)

New Mexico
(4/13/2021)

New York
(4/13/2021)

North Carolina
(4/13/2021)

North Dakota
(4/13/2021)

Ohio
(4/13/2021)

Oklahoma
(4/13/2021)

Oregon
(4/13/2021)

Pennsylvania
(2/17/2021)

IAR

Pennsylvania
(2/17/2021)

Puerto Rico
(4/13/2021)

Rhode Island
(4/13/2021)

South Carolina
(4/13/2021)

South Dakota
(4/13/2021)

Tennessee
(4/13/2021)

Texas
(4/13/2021)

Utah
(4/13/2021)

Vermont
(4/13/2021)

Virgin Islands
(4/13/2021)

Virginia
(4/13/2021)

Washington
(4/13/2021)

West Virginia
(4/13/2021)

Wisconsin
(4/13/2021)

Wyoming
(4/13/2021)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state. Note: This rule does not apply to broker-dealer activity.

Exams

State Security Law Exam

IAR

Series 66

Date: 4/23/2018

Uniform Combined State Law Examination

State Security Law Exam

Series 63

Date: 4/9/1998

Uniform Securities Agent State Law Examination

General Industry/Product Exam

Series 99TO

Date: 1/2/2023

Operations Professional Examination

General Industry/Product Exam

SIE

Date: 10/1/2018

Securities Industry Essentials Examination

General Industry/Product Exam

Series 7

Date: 7/1/1992

General Securities Representative Examination

Principal/Supervisory Exam

Series 24

Date: 7/12/2001

General Securities Principal Examination

Principal/Supervisory Exam

Series 27

Date: 12/4/1991

Financial and Operations Principal Examination

SRO Registrations

FINRA

Current Firm

TRUIST ADVISORY SERVICES, INC.

SUNTRUST ADVISORY SERVICES LLC | TRUIST ADVISORY SERVICES, INC. | SUNTRUST ADVISORY SERVICES, INC.

CRD#: 283390 / SEC#: 801-107729

RIA

Registered Investment Advisory firm - (5/18/2016 Approved)

PREMIUM

Stay ahead of every change that matters. Proactive intelligence on your advisors, before issues escalate.

Biweekly Pulse, AutomaticallyScheduled alerts keep you informed without lifting a finger.

Catch Firm Red Flags SoonerCatch leadership changes and disclosures early, before issues escalate.

Trends, Not Just SnapshotsMonitor firm stability metrics like AUM and advisor ratios over time.

Contact information

Main Address

303 Peachtree Street 2nd Floor, Atlanta, GA 30303

Mailing Address

Po Box 4418 Mc 107, Atlanta, GA 30302

Phone number

(800) 874-4770

Established

Firm type

Fiscal year end

# of Employees

2,469

SEC notice filing (52 States and Territories)

Documents

Customer Relationship Summary (CRS / SEC)

Latest Form ADV

Part 2 Brochures

TAS CONSULTING SERVICES AMC ADVANTAGE FIRM BROCHURE (12/1/2025)

TAS AMC WRAP MANAGED PROGRAMS BROCHURE (12/1/2025)

Regulatory assets under management

Total Number of Accounts	124,363
AUM (Assets Under Management)	$ 67,736,740,585

Accountant surprise examination report

Filing Date	Form ADV-E Cover	Form ADV-E Report
04/24/2025	Cover Page	Report
03/28/2024	Cover Page	Report
04/26/2023	Cover Page	Report

Red Flags

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

Similar Advisors

Gregory Holland

O'HAGAN GROUP, INC.

IAR

BETHLEHEM, PA

We're Here To Help

Advisor Monitoring

Firm Stability Insights

Richard A. Lord

Professional summary

Question & Answer

Aliases

Other business activities

Blog Corner

CRS (Client Relationship Summary) - RIA

Click below to view Richard Arlen Lord JR's CRS (Customer Relationship Summary).

Certified licenses

Experience

TRUIST INVESTMENT SERVICES, INC.

BB&T SECURITIES, LLC

BB&T SECURITIES, LLC

CETERA INVESTMENT SERVICES LLC

CETERA INVESTMENT SERVICES LLC

PENN SECURITIES, INC.

FIRST CLEARING, LLC

MERIDIAN SECURITIES, INC.

Primary Firm SEC Registration

TRUIST ADVISORY SERVICES, INC.

State Registrations and Notice Filings

Exams

Series 66

Date: 4/23/2018

Series 63

Date: 4/9/1998

Series 99TO

Date: 1/2/2023

SIE

Date: 10/1/2018

Series 7

Date: 7/1/1992

Series 24

Date: 7/12/2001

Series 27

Date: 12/4/1991

FINRA

Current Firm

TRUIST ADVISORY SERVICES, INC.

Contact information

SEC notice filing (52 States and Territories)

Documents

Part 2 Brochures

Regulatory assets under management

Accountant surprise examination report

Red Flags

Company Information

TRUIST ADVISORY SERVICES, INC.

TRUST BUT VERIFY

Similar Advisors