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John Bell Keeble IV

John B. Keeble

CETERA INVESTMENT ADVISERS LLC
ATLANTA, GA 30338
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CRD#: 2144411
John Bell Keeble IV

Professional summary


John Bell Keeble IV, CFP®, who also goes by John B Keeble IV, John B Iv Keeble, is a registered financial advisor currently at CETERA INVESTMENT ADVISERS LLC located in Atlanta, Georgia and CETERA ADVISORS LLC located in Athens, Georgia.

John is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 1991. John has worked at 6 firms and has passed the Series 65, Series 63, SIE, Series 7, Series 6 and Series 24 exams.

top-8-questions

Question & Answer


Are you a "fiduciary"?
Yes

Aliases


John B Keeble Iv | John B Iv Keeble

Other business activities


Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
1. DBAS: FINANCIAL MANAGEMENT GUIDE, INVESTMENT RELATED, ADDRESS IS THE REGISTERED LOCATION, FINANCIAL SERVICES, START JANUARY 2015, 40 HOURS PER WEEK - DURING TRADING HOURS, OWNER - FINANCIAL ADVISOR. 2. NAME OF OTHER BUSINESS: FULL CUP FINANCIAL, LLC; INVESTMENT RELATED: YES; ADDRESS: SAME AS REGISTERED LOCATION; NATURE OF BUSINESS: FINANCIAL SERVICES; START DATE: 06/2017; POSITION/TITLE/RELATIONSHIP: OWNER/FINANCIAL ADVISOR; APX NUMBER OF HOURS PER WEEK: 20; APX NUMBER OF HOURS DURING TRADING HOURS: 20; BRIEF DESCRIPTION OF DUTIES: MANAGING FINANCIAL ASSETS IN CLIENT ACCOUNTS; 3. NAME OF OTHER BUSINESS: WHITEFIELD ACADEMY; INVESTMENT RELATED: NO; ADDRESS: 1 WHITEFIELD DR, MABLETON, GA 30126; NATURE OF BUSINESS: PRIVATE SCHOOL; START DATE: 08/2017; POSITION/TITLE/RELATIONSHIP: TRUSTEE / BOARD OF TRUSTEES APX NUMBER OF HOURS PER WEEK: 2; APX NUMBER OF HOURS DURING TRADING HOURS: NONE; BRIEF DESCRIPTION OF DUTIES: SOLICITING AND/OR DISCUSSING CHARITABLE GIFTS FOR WHITEFIELD ACADEMY; 4. NAME OF OTHER BUSINESS: THE ESTATE PLANNING SOURCE INVESTMENT RELATED: NO ADDRESS: 5301 LONGLEY LANE SUITE D-150 RENO NV 89511 NATURE OF BUSINESS: ESTATE PLANNING EDUCATION AND RESOURCES NETWORK START DATE: 12/2017 POSITION/TITLE/RELATIONSHIP: MEMBER APX NUMBER OF HOURS PER WEEK: 2 APX NUMBER OF HOURS DURING TRADING HOURS: 2 BRIEF DESCRIPTION OF DUTIES: ESTATE PLANNING & REFERRALS

Blog Corner


CRS (Client Relationship Summary) - RIA


Click below to view John Bell Keeble IV's CRS (Customer Relationship Summary).
CRS (Customer Relationship Summary)

Certified licenses


Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
CFP®

Start date: 1998

Experience


Current

March 21, 2024 - Present

CETERA INVESTMENT ADVISERS LLC

Office #1: 1200 Ashwood Parkway, Ste 185, Atlanta, GA 30338Office #2: 297 Prince Avenue Bottleworks, Ste 15, Athens, GA 30601
RIA
CRD#: 105644
ATLANTA, GA
Current

January 1, 2004 - Present

CETERA ADVISORS LLC

Office #1: 297 Prince Avenue Bottleworks, Ste 15, Athens, GA 30601Office #2: 2900 Paces Ferry Road Vinings Square, Bldg. B, Atlanta, GA 30339
BD
CRD#: 10299
Athens, GA
Past

May 26, 2016 - December 18, 2020

KEEBLE IV, JOHN B.

RIA
CRD#: 172274
ATLANTA, GA
Past

July 9, 2014 - December 31, 2015

KEEBLE IV, JOHN B.

RIA
CRD#: 172274
ATLANTA, GA
Past

November 13, 2008 - October 20, 2014

STEWARDSHIP FINANCIAL ADVISORS, LLC

RIA
CRD#: 125724
STOCKBRIDGE, GA
Past

January 13, 2006 - March 21, 2024

CETERA ADVISORS LLC

RIA
CRD#: 10299
ATHENS, GA
Past

December 31, 2005 - May 17, 2007

STEWARDSHIP FINANCIAL ADVISORS, LLC

RIA
CRD#: 125724
STOCKBRIDGE, GA
Past

April 17, 2003 - December 31, 2005

STEWARDSHIP FINANCIAL ADVISORS, LLC

RIA
CRD#: 125724
STOCKBRIDGE, GA
Past

February 5, 1992 - January 1, 2004

IFG NETWORK SECURITIES, INC.

BD
CRD#: 19948
ATLANTA, GA
Past

May 11, 1991 - December 31, 1995

NEW ENGLAND SECURITIES

BD
CRD#: 615
NEW YORK, NY

Primary Firm SEC Registration


This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
CI
CETERA INVESTMENT ADVISERS LLC
CETERA ADVISOR NETWORKS | TERRA FINANCIAL PLANNING GROUP LTD | GENWORTH FINANCIAL ADVISERS CORPORATION | FIRST ALLIED ADVISORY SERVICES | CETERA INVESTMENT ADVISERS LLC | CETERA ADVISORS

CRD#: 105644 / SEC#: 801-20406

RIA
Registered Investment Advisory firm - (1/13/1984 Approved)

State Registrations and Notice Filings


Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
RR
indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.

Visual representation of state registrations

RR
Alabama
(4/12/2018)
RR
Colorado
(1/11/2017)
RR
Florida
(1/1/2004)
RR
Georgia
(1/1/2004)
IAR
Georgia
(3/21/2024)
RR
Illinois
(1/1/2004)
RR
Indiana
(7/6/2022)
RR
Nevada
(7/24/2025)
RR
North Carolina
(1/1/2004)
RR
South Carolina
(1/1/2004)
RR
Tennessee
(5/29/2020)
RR
Texas
(2/8/2011)
IAR
Texas
(3/21/2024)

Exams


State Security Law Exam
IAR
Series 65
Date: 7/3/1996
Uniform Investment Adviser Law Examination
State Security Law Exam
General Industry/Product Exam
General Industry/Product Exam
General Industry/Product Exam
Principal/Supervisory Exam
RR
Series 24
Date: 12/21/1992
General Securities Principal Examination
SRO Registrations
RR
FINRA

Current Firm


CI
CETERA INVESTMENT ADVISERS LLC
CETERA ADVISOR NETWORKS | TERRA FINANCIAL PLANNING GROUP LTD | GENWORTH FINANCIAL ADVISERS CORPORATION | FIRST ALLIED ADVISORY SERVICES | CETERA INVESTMENT ADVISERS LLC | CETERA ADVISORS

CRD#: 105644 / SEC#: 801-20406

RIA
Registered Investment Advisory firm - (1/13/1984 Approved)
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Contact information


Main Address
1450 American Lane 6th Floor, Suite 650, Schaumburg, IL 60173-2096
Mailing Address
Phone number
(310) 257-7880
Established
Firm type
Fiscal year end
# of Employees
7,705

SEC notice filing (53 States and Territories)


Blank US states mapAlaskaHawaiiAlabamaArkansasArizonaCaliforniaColoradoConnecticutDelawareFloridaGeorgiaIowaIdahoIllinoisIndianaKansasKentuckyLouisianaMassachusettsMarylandMaineMichiganMinnesotaMissouriMississippiMontanaNorth CarolinaNorth DakotaNebraskaNew HampshireNew JerseyNew MexicoNevadaNew YorkOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVirginiaVermontWisconsinWest VirginiaWyoming

Documents


Customer Relationship Summary (CRS / SEC)Latest Form ADV

Regulatory assets under management


Total Number of Accounts584,487
AUM (Assets Under Management)$ 163,792,814,520

Accountant surprise examination report


Filing DateForm ADV-E CoverForm ADV-E Report
10/27/2025
Cover Page
12/13/2024
09/26/2023
11/18/2022

Red Flags


Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

Company Information


CETERA INVESTMENT ADVISERS LLC

CRD#: 105644Atlanta, GA 30338

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