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William Louis Price

CRD# 2120032·Registered 1995 - 2024
Previously Registered: Being a previously registered professional could mean that William is no longer operating under the supervision of the SEC or FINRA. That means that the Securities and Exchange Commission may not be able to oversee the services that this specific professional is providing.

Professional Summary

William Louis Price, who also goes by Bill Price, William L Jr Price, William Louis Price Jr, William Louis Price, was a registered financial advisor. William was a previously registered financial professional and started their career in finance 1995 - 2024. William had worked at 8 firms and has passed the Series 65, Series 63, Series 6TO, SIE and Series 6 exams.

At a Glance

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Fiduciary Standard

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Fee Structure

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Account Minimum

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Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Other Aliases

Bill Price, William L Jr Price, William Louis Price Jr, William Louis Price

Blog Corner

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Videos & Posts

This advisor has not added any videos or posts yet.

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Contact Information

No current employment

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Years of Experience

31 years in the financial services industry

Current & Past Employments

SEQUENT PLANNING, LLC·CRD# 160381
RIA
Detroit, MI
May 4, 2023 - July 31, 2024
ST. BERNARD FINANCIAL SERVICES, INC.·CRD# 36956
BD
Russellville, AR
April 29, 2022 - December 31, 2022
WOODMEN FINANCIAL SERVICES, INC.·CRD# 117365
BD
Omaha, NE
August 31, 2020 - October 21, 2020
AVANTAX INVESTMENT SERVICES, INC.·CRD# 13686
BD
Detroit, MI
November 19, 2012 - June 15, 2018
SIGNATOR FINANCIAL SERVICES, INC.·CRD# 19061
BD
Detroit, MI
January 29, 2001 - December 31, 2010
WOODBURY FINANCIAL SERVICES, INC.·CRD# 421
BD
Oakdale, MN
April 5, 1999 - December 31, 2000
CONCOURSE FINANCIAL GROUP SECURITIES, INC.·CRD# 15708
BD
Birmingham, AL
August 14, 1997 - December 31, 1998
SUNAMERICA SECURITIES, INC.·CRD# 20068
BD
Phoenix, AZ
September 18, 1995 - March 10, 1997

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Current Firm

SP
SEQUENT PLANNING, LLC

ELEVUS | UNION PLANNING CENTER | SEQUENT PLANNING, LLC | FUTURITY FIRST WEALTH MANAGEMENT

CRD#: 160381 / SEC#: 801-113971
RIA
Registered Investment Advisory firm - SEC (9/10/2018 Approved)
Arizona
Registered Investment Advisory firm - Arizona (9/27/2018 Terminated)
Florida
Registered Investment Advisory firm - Florida (9/27/2018 Terminated)
Iowa
Registered Investment Advisory firm - Iowa (10/1/2018 Terminated)
Louisiana
Registered Investment Advisory firm - Louisiana (9/27/2018 Terminated)
Maryland
Registered Investment Advisory firm - Maryland (10/12/2018 Terminated)
Michigan
Registered Investment Advisory firm - Michigan (9/28/2018 Terminated)
Nebraska
Registered Investment Advisory firm - Nebraska (9/27/2018 Terminated)
Nevada
Registered Investment Advisory firm - Nevada (10/31/2018 Terminated)
New Jersey
Registered Investment Advisory firm - New Jersey (10/2/2018 Terminated)
North Carolina
Registered Investment Advisory firm - North Carolina (9/27/2018 Terminated)
Ohio
Registered Investment Advisory firm - Ohio (9/27/2018 Terminated)
Oregon
Registered Investment Advisory firm - Oregon (9/27/2018 Terminated)
Texas
Registered Investment Advisory firm - Texas (9/27/2018 Terminated)
Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

Contact Information

Main Address

8807 Indian Hills Drive, Omaha, NE 68114

Phone Number

(402) 953-3544

# of Employees

102

SEC notice filing (41 States and Territories)

Registered to provide investment advisory services in 41 US states and territories.

Documents

Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

SEQUENT PLANNING LLC ADV PART 2A FIRM BROCHURE (8/14/2026)

Regulatory Assets Under Management

Total Number of Accounts

6,015

AUM (Assets Under Management)

$589,473,003

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Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

INNOVATIVE PLANNING SERVICE, 1987 TO PRESENT. OWNER. THIS IS A SOLE PROPRIETORSHIP AND THE NATURE OF BUSINESS IS INSURANCE SALES (MEDICARE ADVANTAGE/FINAL EXPENSES), COLLEGE PLANNING & TAX PREPARATION SERVICE. DUTIES ARE TO SELL MED ADVANTAGE & FINAL EXPENSE INSURANCE; HELP FAMILIES QUALIFY FOR FINANCIAL AID AND TAX PREPARATION. TIME SPENT VARIES. AMOUNT INVESTED AND ESTIMATED ANNUAL INCOME VARIES. I DO NOT HAVE CHECK SIGNING AUTHORITY.

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Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
SP
SEQUENT PLANNING, LLC

ELEVUS | UNION PLANNING CENTER | SEQUENT PLANNING, LLC | FUTURITY FIRST WEALTH MANAGEMENT

CRD#: 160381 / SEC#: 801-113971
RIA
Registered Investment Advisory firm - SEC (9/10/2018 Approved)
Arizona
Registered Investment Advisory firm - Arizona (9/27/2018 Terminated)
Florida
Registered Investment Advisory firm - Florida (9/27/2018 Terminated)
Iowa
Registered Investment Advisory firm - Iowa (10/1/2018 Terminated)
Louisiana
Registered Investment Advisory firm - Louisiana (9/27/2018 Terminated)
Maryland
Registered Investment Advisory firm - Maryland (10/12/2018 Terminated)
Michigan
Registered Investment Advisory firm - Michigan (9/28/2018 Terminated)
Nebraska
Registered Investment Advisory firm - Nebraska (9/27/2018 Terminated)
Nevada
Registered Investment Advisory firm - Nevada (10/31/2018 Terminated)
New Jersey
Registered Investment Advisory firm - New Jersey (10/2/2018 Terminated)
North Carolina
Registered Investment Advisory firm - North Carolina (9/27/2018 Terminated)
Ohio
Registered Investment Advisory firm - Ohio (9/27/2018 Terminated)
Oregon
Registered Investment Advisory firm - Oregon (9/27/2018 Terminated)
Texas
Registered Investment Advisory firm - Texas (9/27/2018 Terminated)
Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
This advisor is not registered in any state.

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 65 — Uniform Investment Adviser Law Examination

Passed Apr 2023About the Series 65 exam

Series 63 — Uniform Securities Agent State Law Examination

Passed Aug 2020About the Series 63 exam

Series 6TO — Investment Company Products/Variable Contracts Representative Examination

Passed Aug 2020About the Series 6TO exam

SIE — Securities Industry Essentials Examination

Passed Jun 2018About the SIE exam

Series 6 — Investment Company Products/Variable Contracts Representative Examination

Passed Sep 1995About the Series 6 exam

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CRS (Client Relationship Summary)

The CRS(Customer Relationship Summary) document is not provided.

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