Anthony P. Novella

CETERA INVESTMENT ADVISERS LLC

MARTINSVILLE, NJ 08836

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CRD#: 2101248

Professional summary

Anthony Peter Novella JR, who also goes by Tony Novella, is a registered financial advisor currently at CETERA INVESTMENT ADVISERS LLC located in Martinsville, New Jersey and CETERA WEALTH SERVICES, LLC located in Martinsville, New Jersey.

Anthony is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 1991. Anthony has worked at 8 firms and has passed the Series 66, Series 63, SIE, Series 7 and Series 6 exams.

Question & Answer

Are you a "fiduciary"?

Yes

Aliases

Tony Novella

Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

STRATEGIC BENEFITS GROUP POSITION: Owner NATURE: Fixed Insurance Sales INVESTMENT RELATED: No NUMBER OF HOURS: 200 SECURITIES TRADING HOURS: 200 START DATE: 08/01/2007 ADDRESS: P.O. Box 6, Peapack NJ 07977, United States DESCRIPTION: Group employee benefits, Health,P&C,Dental, ALLIED WEALTH PARTNERS POSITION: Agent/Broker NATURE: Fixed Insurance Sales INVESTMENT RELATED: No NUMBER OF HOURS: 4 SECURITIES TRADING HOURS: 4 START DATE: 05/01/2010 ADDRESS: 14 Walsh Drive, Suite 100, Parsippany NJ 07054, United States DESCRIPTION: Fixed Life

Blog Corner

CRS (Client Relationship Summary) - RIA

Click below to view Anthony Peter Novella JR's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

Certified licenses

Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®

None

Experience

Current

August 10, 2023 - Present

CETERA INVESTMENT ADVISERS LLC

Office #1: 792 Chimney Rock Rd St D, Martinsville, NJ 08836

RIA

CRD#: 105644

MARTINSVILLE, NJ

Current

August 10, 2023 - Present

CETERA WEALTH SERVICES, LLC

Office #1: 792 Chimney Rock Road Suite D, Martinsville, NJ 08836

CRD#: 13572

Martinsville, NJ

Past

September 28, 2010 - August 10, 2023

SECURIAN FINANCIAL SERVICES, INC.

RIA

CRD#: 15296

Martinsville, NJ

Past

May 6, 2010 - August 10, 2023

SECURIAN FINANCIAL SERVICES, INC.

CRD#: 15296

Martinsville, NJ

Past

October 19, 2001 - June 19, 2007

METROPOLITAN LIFE INSURANCE COMPANY

CRD#: 4095

SHORT HILLS, NJ

Past

October 19, 2001 - June 19, 2007

MSI FINANCIAL SERVICES, INC.

CRD#: 14251

SHORT HILLS, NJ

Past

January 19, 1999 - January 29, 1999

ZACHARY JACKSON SECURITIES, LP

CRD#: 38553

SPRINGFIELD, NJ

Past

June 7, 1993 - October 12, 2001

WS GRIFFITH SECURITIES, INC.

CRD#: 10410

HARTFORD, CT

Past

March 21, 1991 - June 7, 1993

VP DISTRIBUTORS LLC

CRD#: 3036

HARTFORD, CT

Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".

CETERA INVESTMENT ADVISERS LLC

CRD#: 105644 / SEC#: 801-20406

RIA

Registered Investment Advisory firm - (1/13/1984 Approved)

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR

means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.

indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.

Visual representation of state registrations

California
(8/10/2023)

Connecticut
(8/10/2023)

Florida
(1/3/2025)

New Jersey
(8/10/2023)

IAR

New Jersey
(8/10/2023)

New York
(8/10/2023)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state. Note: This rule does not apply to broker-dealer activity.

Exams

State Security Law Exam

IAR

Series 66

Date: 7/12/2010

Uniform Combined State Law Examination

State Security Law Exam

Series 63

Date: 3/31/1992

Uniform Securities Agent State Law Examination

General Industry/Product Exam

SIE

Date: 10/1/2018

Securities Industry Essentials Examination

General Industry/Product Exam

Series 7

Date: 4/22/2010

General Securities Representative Examination

General Industry/Product Exam

Series 6

Date: 3/19/1991

Investment Company Products/Variable Contracts Representative Examination

SRO Registrations

FINRA

Current Firm

CETERA INVESTMENT ADVISERS LLC

CRD#: 105644 / SEC#: 801-20406

RIA

Registered Investment Advisory firm - (1/13/1984 Approved)

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Contact information

Main Address

1450 American Lane 6th Floor, Suite 650, Schaumburg, IL 60173-2096

Mailing Address

Phone number

(310) 257-7880

Established

Firm type

Fiscal year end

# of Employees

7,705

SEC notice filing (53 States and Territories)

Documents

Customer Relationship Summary (CRS / SEC)

Latest Form ADV

Regulatory assets under management

Total Number of Accounts	584,487
AUM (Assets Under Management)	$ 163,792,814,520

Accountant surprise examination report

Filing Date	Form ADV-E Cover	Form ADV-E Report
10/27/2025	Cover Page	Report
12/13/2024	Cover Page	Report
09/26/2023	Cover Page	Report
11/18/2022	Cover Page	Report

Red Flags

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

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Anthony P. Novella

Professional summary

Question & Answer

Aliases

Other business activities

Blog Corner

CRS (Client Relationship Summary) - RIA

Click below to view Anthony Peter Novella JR's CRS (Customer Relationship Summary).

Certified licenses

Experience

CETERA WEALTH SERVICES, LLC

SECURIAN FINANCIAL SERVICES, INC.

SECURIAN FINANCIAL SERVICES, INC.

METROPOLITAN LIFE INSURANCE COMPANY

MSI FINANCIAL SERVICES, INC.

ZACHARY JACKSON SECURITIES, LP

WS GRIFFITH SECURITIES, INC.

VP DISTRIBUTORS LLC

Primary Firm SEC Registration

CETERA INVESTMENT ADVISERS LLC

State Registrations and Notice Filings

Exams

Series 66

Date: 7/12/2010

Series 63

Date: 3/31/1992

SIE

Date: 10/1/2018

Series 7

Date: 4/22/2010

Series 6

Date: 3/19/1991

FINRA

Current Firm

CETERA INVESTMENT ADVISERS LLC

Contact information

SEC notice filing (53 States and Territories)

Documents

Regulatory assets under management

Accountant surprise examination report

Red Flags

Company Information

CETERA INVESTMENT ADVISERS LLC

TRUST BUT VERIFY

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