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JL

John T. Lady

DIVERSIFY ADVISORY SERVICES
Greenville, SC 29615
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CRD#: 2045202
JL

Professional summary


John Terrell Lady, who also goes by John Lady, Jt Lady, is a registered financial advisor currently at DIVERSIFY ADVISORY SERVICES, LLC located in Greenville, South Carolina and DFPG INVESTMENTS, LLC located in Greenville, South Carolina.

John is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 1990. John has worked at 5 firms and has passed the Series 65, Series 63, SIE, Series 7 and Series 6 exams.

top-8-questions

Question & Answer


Are you a "fiduciary"?
Yes

Aliases


John Lady | Jt Lady

Other business activities


Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
1. Dixon Wells-Life Insurance Brokerage; Non-Investment Related; 330 Pelham Rd Suite 101B Greenville SC 29615; Insurance; Insurance Agent; 01/1996; 1% during business hours; Insurance Sales 2. Mass Mutual; Non-Investment Related; 330 Pelham Rd Suite 101B Greenville SC 29615; Insurance; Insurance Agent; 01/1996; 1% during business hours; Insurance Sales 3. Group Benefit Strategies; Non-Investment Related; 330 Pelham Rd Suite 101B Greenville SC 29615; Insurance; Insurance Agent; 01/1996; 1% during business hours; Insurance Sales 4. John T. Lady Inc.; non-investment related; Greenville, SC; S Corporation for tax filing; President; 09/08/2008; 1% during business hours; All income flows through my S Corp.

Blog Corner


CRS (Client Relationship Summary) - RIA


Click below to view John Terrell Lady's CRS (Customer Relationship Summary).
CRS (Customer Relationship Summary)

Certified licenses


Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
None

Experience


Current

December 26, 2023 - Present

DIVERSIFY ADVISORY SERVICES, LLC

Office #1: 330 Pelham Road Suite 101b, Greenville, SC 29615
RIA
CRD#: 326060
Greenville, SC
Current

July 29, 2016 - Present

DFPG INVESTMENTS, LLC

Office #1: 330 Pelham Road Suite 101b, Greenville, SC 29615
BD
CRD#: 155576
Greenville, SC
Past

August 1, 2016 - December 31, 2023

DFPG INVESTMENTS, LLC

RIA
CRD#: 155576
Greenville, SC
Past

September 23, 2008 - July 29, 2016

VSR FINANCIAL SERVICES, INC.

RIA
CRD#: 14503
GREENVILLE, SC
Past

September 19, 2008 - July 29, 2016

VSR FINANCIAL SERVICES, INC.

BD
CRD#: 14503
GREENVILLE, SC
Past

April 4, 2006 - September 19, 2008

NORTHWESTERN MUTUAL INVESTMENT SERVICES, LLC

RIA
CRD#: 2881
GREENVILLE, SC
Past

April 5, 1999 - January 1, 2002

ROBERT W. BAIRD & CO. INCORPORATED

BD
CRD#: 8158
MILWAUKEE, WI
Past

June 4, 1990 - September 19, 2008

NORTHWESTERN MUTUAL INVESTMENT SERVICES, LLC

BD
CRD#: 2881
GREENVILLE, SC

Primary Firm SEC Registration


This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
DA
DIVERSIFY ADVISORY SERVICES, LLC
ADVANCED WEALTH STRATEGIES GROUP | WESTRIDGE WEALTH STRATEGIES | THS PRIVATE FAMILY OFFICE | THE CRESTWELL GROUP | SPARK FINANCIAL SERVICE | SERRATELLI FINANCIAL GROUP | ROCKY MOUNTAIN WEALTH ADVISORS | RANCHO PRIVATE WEALTH | PROVIDENCE WEALTH ADVISORS | PLATINUM WEALTH GROUP | PATTERSON FINANCIAL SOLUTIONS | PARKVIEW WEALTH ADVISORS | NUCLEUS FINANCIAL GROUP | MARCH FORWARD | LONGHORN FINANCIAL | KLK CAPITAL MANAGEMENT, LLC | KEY ADVISORS WEALTH MANAGEMENT LLC | INVENTA WEALTH ADVISORS | INPAC WEALTH SOLUTIONS | ICONA WEALTH | HARDING FINANCIAL & INSURANCE | GROVE WEALTH ADVISORS | GRIFFIN WEALTH PARTNERS | GRADY CAPITAL GROUP | GOMEZ CORP | GLOBAL WEALTH PARTNERS, INC. | GLIDE FINANCIAL GROUP | GEN 1 FINANCIAL | FULCRUM INVESTMENT SERVICES | FIRST FINANCIAL CENTER OF DALLAS | FINANCIAL RESOURCES INC. | EVERGREEN ADVISOR GROUP | DIVERSIFY, INC. | DIVERSIFY ADVISORY SERVICES, LLC | DIVERSIFY ADVISOR NETWORK | CITY CENTER WEALTH ADVISORS | CIPOLLA FINANCIAL ADVISORS | CAPATA FINANCIAL | BUTLER FINANCIAL ADVISORS | BRIDGE EQUITIES | BOSTON WEALTH ADVISOR GROUP | ASHLAND PACIFIC | ANIMAS CAPITAL MANAGEMENT LLC

CRD#: 326060 / SEC#: 801-128675

RIA
Registered Investment Advisory firm - (8/31/2023 Approved)

State Registrations and Notice Filings


Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
RR
indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.

Visual representation of state registrations

RR
Arizona
(1/11/2017)
RR
Connecticut
(12/6/2019)
RR
Delaware
(4/13/2021)
RR
Florida
(5/23/2022)
RR
Georgia
(6/30/2017)
RR
Illinois
(7/29/2016)
RR
Minnesota
(7/29/2016)
RR
Missouri
(8/10/2021)
RR
North Carolina
(7/29/2016)
RR
Pennsylvania
(7/29/2016)
RR
South Carolina
(7/29/2016)
IAR
South Carolina
(12/26/2023)
RR
Tennessee
(3/6/2019)
RR
Virginia
(1/6/2022)

Exams


State Security Law Exam
IAR
Series 65
Date: 12/17/1999
Uniform Investment Adviser Law Examination
State Security Law Exam
General Industry/Product Exam
General Industry/Product Exam
General Industry/Product Exam
SRO Registrations
RR
FINRA

Current Firm


DA
DIVERSIFY ADVISORY SERVICES, LLC
ADVANCED WEALTH STRATEGIES GROUP | WESTRIDGE WEALTH STRATEGIES | THS PRIVATE FAMILY OFFICE | THE CRESTWELL GROUP | SPARK FINANCIAL SERVICE | SERRATELLI FINANCIAL GROUP | ROCKY MOUNTAIN WEALTH ADVISORS | RANCHO PRIVATE WEALTH | PROVIDENCE WEALTH ADVISORS | PLATINUM WEALTH GROUP | PATTERSON FINANCIAL SOLUTIONS | PARKVIEW WEALTH ADVISORS | NUCLEUS FINANCIAL GROUP | MARCH FORWARD | LONGHORN FINANCIAL | KLK CAPITAL MANAGEMENT, LLC | KEY ADVISORS WEALTH MANAGEMENT LLC | INVENTA WEALTH ADVISORS | INPAC WEALTH SOLUTIONS | ICONA WEALTH | HARDING FINANCIAL & INSURANCE | GROVE WEALTH ADVISORS | GRIFFIN WEALTH PARTNERS | GRADY CAPITAL GROUP | GOMEZ CORP | GLOBAL WEALTH PARTNERS, INC. | GLIDE FINANCIAL GROUP | GEN 1 FINANCIAL | FULCRUM INVESTMENT SERVICES | FIRST FINANCIAL CENTER OF DALLAS | FINANCIAL RESOURCES INC. | EVERGREEN ADVISOR GROUP | DIVERSIFY, INC. | DIVERSIFY ADVISORY SERVICES, LLC | DIVERSIFY ADVISOR NETWORK | CITY CENTER WEALTH ADVISORS | CIPOLLA FINANCIAL ADVISORS | CAPATA FINANCIAL | BUTLER FINANCIAL ADVISORS | BRIDGE EQUITIES | BOSTON WEALTH ADVISOR GROUP | ASHLAND PACIFIC | ANIMAS CAPITAL MANAGEMENT LLC

CRD#: 326060 / SEC#: 801-128675

RIA
Registered Investment Advisory firm - (8/31/2023 Approved)
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Contact information


Main Address
9017 S Riverside Dr. Suite 210, Sandy, UT 84070
Mailing Address
Phone number
(801) 890-7577
Established
Firm type
Fiscal year end
# of Employees
171

SEC notice filing (51 States and Territories)


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Documents


Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

DIVERSIFY ADVISORY SERVICES FORM ADV PART 2A (10/27/2025)

Regulatory assets under management


Total Number of Accounts8,318
AUM (Assets Under Management)$ 3,206,698,268

Accountant surprise examination report


Filing DateForm ADV-E CoverForm ADV-E Report
09/25/2024
Cover Page

Red Flags


Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

Company Information


DIVERSIFY ADVISORY SERVICES, LLC

CRD#: 326060Greenville, SC 29615

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