Robert C. Balmer

CETERA INVESTMENT ADVISERS LLC

Columbia, SC 29212

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CRD#: 2024945

Professional summary

Robert Craig Balmer is a registered financial advisor currently at CETERA INVESTMENT ADVISERS LLC located in Columbia, South Carolina and CETERA WEALTH SERVICES, LLC located in Columbia, South Carolina.

Robert is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 1990. Robert has worked at 9 firms and has passed the Series 63, Series 65, SIE, Series 7 and Series 6 exams.

Question & Answer

Are you a "fiduciary"?

Yes

Aliases

None

Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

1. NAME OF ENTITY:BALMER & ASSOCIATES INC; No; 425 LANCER DR; COLUMBIA; SC; 29212; FINANCIAL SERVICES/DBA; OWNER/PRESIDENT; 3/1/2003; 80; 60; SALE OF FIXED INSURANCE PRODUCTS 2. NAME OF ENTITY:COB RUGBY, INCORPORATED; No; PO BOX 2023; COLUMBIA; SC; 29202; SPORT OF RUGBY; CHAIRMAN; 1/1/2014; 1; 1; ATTEND MEETINGS,ASSIST WITH FUNDRAISING ACTIVITIES. 3. NAME OF ENTITY: INDEPENDENT INSURANCE AGENT; Yes; 1325 PARK STREET; COLUMBIA; SC; 29201; FIXED INSURANCE SALES; INDEPENDENT INSURANCE AGENT; 2/6/2018; 160; 160; SALE OF FIXED INSURANCE PRODUCTS|

Blog Corner

CRS (Client Relationship Summary) - RIA

Click below to view Robert Craig Balmer's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

Certified licenses

Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®

None

Experience

Current

June 29, 2023 - Present

CETERA INVESTMENT ADVISERS LLC

Office #1: 7001 Saint Andrews Road Suite B-2, Columbia, SC 29212

RIA

CRD#: 105644

Columbia, SC

Current

June 9, 2021 - Present

CETERA WEALTH SERVICES, LLC

Office #1: 7001 Saint Andrews Road Suite B-2, Columbia, SC 29212

CRD#: 13572

Columbia, SC

Past

June 9, 2021 - June 29, 2023

CETERA WEALTH SERVICES, LLC

RIA

CRD#: 13572

EL SEGUNDO, CA

Past

February 8, 2018 - June 9, 2021

VOYA FINANCIAL ADVISORS, INC.

RIA

CRD#: 2882

West Columbia, SC

Past

February 5, 2018 - June 9, 2021

VOYA FINANCIAL ADVISORS, INC.

CRD#: 2882

West Columbia, SC

Past

January 9, 2014 - February 23, 2018

OSAIC FS, INC.

RIA

CRD#: 3870

COLUMBIA, SC

Past

August 29, 2013 - February 23, 2018

OSAIC FS, INC.

CRD#: 3870

COLUMBIA, SC

Past

January 4, 2010 - December 14, 2013

BALMER & ASSOCIATES INC.

RIA

CRD#: 151076

COLUMBIA, SC

Past

February 25, 2004 - December 31, 2004

THE O.N. EQUITY SALES COMPANY

CRD#: 2936

CINCINNATI, OH

Past

August 25, 2003 - December 31, 2003

THE O.N. EQUITY SALES COMPANY

CRD#: 2936

CINCINNATI, OH

Past

July 24, 2002 - May 1, 2003

NATIONWIDE SECURITIES, LLC

CRD#: 11173

COLUMBUS, OH

Past

February 26, 1990 - December 10, 1993

THE PRUDENTIAL INSURANCE COMPANY OF AMERICA

CRD#: 680

NEWARK, NJ

Past

February 26, 1990 - March 4, 1996

PRUCO SECURITIES, LLC.

CRD#: 5685

NEWARK, NJ

Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".

CETERA INVESTMENT ADVISERS LLC

CRD#: 105644 / SEC#: 801-20406

RIA

Registered Investment Advisory firm - (1/13/1984 Approved)

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR

means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.

indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.

Visual representation of state registrations

Florida
(6/10/2021)

Georgia
(6/9/2021)

Massachusetts
(2/5/2025)

North Carolina
(6/9/2021)

South Carolina
(6/9/2021)

IAR

South Carolina
(6/29/2023)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state. Note: This rule does not apply to broker-dealer activity.

Exams

State Security Law Exam

Series 63

Date: 10/11/2013

Uniform Securities Agent State Law Examination

State Security Law Exam

IAR

Series 65

Date: 6/23/2009

Uniform Investment Adviser Law Examination

General Industry/Product Exam

SIE

Date: 10/1/2018

Securities Industry Essentials Examination

General Industry/Product Exam

Series 7

Date: 8/29/2013

General Securities Representative Examination

General Industry/Product Exam

Series 6

Date: 7/23/2002

Investment Company Products/Variable Contracts Representative Examination

SRO Registrations

FINRA

Current Firm

CETERA INVESTMENT ADVISERS LLC

CRD#: 105644 / SEC#: 801-20406

RIA

Registered Investment Advisory firm - (1/13/1984 Approved)

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Contact information

Main Address

1450 American Lane 6th Floor, Suite 650, Schaumburg, IL 60173-2096

Mailing Address

Phone number

(310) 257-7880

Established

Firm type

Fiscal year end

# of Employees

7,705

SEC notice filing (53 States and Territories)

Documents

Customer Relationship Summary (CRS / SEC)

Latest Form ADV

Regulatory assets under management

Total Number of Accounts	584,487
AUM (Assets Under Management)	$ 163,792,814,520

Accountant surprise examination report

Filing Date	Form ADV-E Cover	Form ADV-E Report
10/27/2025	Cover Page	Report
12/13/2024	Cover Page	Report
09/26/2023	Cover Page	Report
11/18/2022	Cover Page	Report

Red Flags

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

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Advisor Monitoring

Firm Stability Insights

Robert C. Balmer

Professional summary

Question & Answer

Aliases

Other business activities

Blog Corner

CRS (Client Relationship Summary) - RIA

Click below to view Robert Craig Balmer's CRS (Customer Relationship Summary).

Certified licenses

Experience

CETERA WEALTH SERVICES, LLC

CETERA WEALTH SERVICES, LLC

VOYA FINANCIAL ADVISORS, INC.

VOYA FINANCIAL ADVISORS, INC.

OSAIC FS, INC.

OSAIC FS, INC.

BALMER & ASSOCIATES INC.

THE O.N. EQUITY SALES COMPANY

THE O.N. EQUITY SALES COMPANY

NATIONWIDE SECURITIES, LLC

THE PRUDENTIAL INSURANCE COMPANY OF AMERICA

PRUCO SECURITIES, LLC.

Primary Firm SEC Registration

CETERA INVESTMENT ADVISERS LLC

State Registrations and Notice Filings

Exams

Series 63

Date: 10/11/2013

Series 65

Date: 6/23/2009

SIE

Date: 10/1/2018

Series 7

Date: 8/29/2013

Series 6

Date: 7/23/2002

FINRA

Current Firm

CETERA INVESTMENT ADVISERS LLC

Contact information

SEC notice filing (53 States and Territories)

Documents

Regulatory assets under management

Accountant surprise examination report

Red Flags

Company Information

CETERA INVESTMENT ADVISERS LLC

TRUST BUT VERIFY

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