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Robert Keenan Jr

ST. BERNARD FINANCIAL SERVICES
OKLAHOMA CITY, OK
·CRD# 2000976·37 years experience

Professional Summary

Robert Keenan JR is a registered financial advisor currently at ST. BERNARD FINANCIAL SERVICES, INC. located in Oklahoma City, Oklahoma and ST BERNARD ASSET MANAGEMENT, INC. located in Russellville, Arkansas. Robert is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 1989. Robert has worked at 7 firms and has passed the Series 65, Series 63, Series 52TO, Series 99TO, SIE, Series 7, Series 14, Series...

At a Glance

Advisory Accounts Only

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Other Aliases

There are no additional aliases reported.

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Videos & Posts

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Contact Information

This advisor has not claimed their profile yet, so there is no contact information to display at this time.

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Years of Experience

37 years in the financial services industry

Current & Past Employments

ST. BERNARD FINANCIAL SERVICES, INC.·CRD# 36956
RIA
BD
1. United Founders Building Suite 104, Oklahoma City, OK 731122. 1609 West Main St, Russellville, AR 728013. 206 So 2nd St Suite B, Rogers, AR 727564. 15 S. Bois D'arc St, Farmington, AR 727305. 1504 Caldwell St, Conway, AR 720346. 1501 No. University Ave Suite 551, Little Rock, AR 722077. 155 So. Broadview, Greenbriar, AR 720588. 200 S Main St. Ste 102, Mtn Home, AR 726539. 300 W. Jefferson, Jonesboro, AR 7240110. 1609 West Main St, Russellville, AR 72801-255111. 424 W. Walnut, Rogers, AR 72756
February 18, 2010 - Present
ST BERNARD ASSET MANAGEMENT, INC.·CRD# 307770
RIA
1609 West Main, Russellville, AR 72801
May 11, 2022 - Present
NEW DAY WEALTH MANAGEMENT, LLC·CRD# 327224
RIA
1609 West Main, Russellville, AR 72801
May 13, 2024 - Present
ST. BERNARD FINANCIAL SERVICES, INC.·CRD# 36956
RIA
BD
1. 1609 West Main St., Russellville, AR 728012. United Founders Building Suite 104, Oklahoma City, OK 731123. 206 So 2nd St Suite B, Rogers, AR 727564. 15 S. Bois D'arc St, Farmington, AR 727305. 1504 Caldwell St, Conway, AR 720346. 1501 No. University Ave Suite 551, Little Rock, AR 722077. 155 So. Broadview, Greenbriar, AR 720588. 200 S Main St. Ste 102, Mtn Home, AR 726539. 300 W. Jefferson, Jonesboro, AR 7240110. 1609 West Main St, Russellville, AR 72801-255111. 424 W. Walnut, Rogers, AR 72756
October 31, 1994 - Present
ST. BERNARD FINANCIAL SERVICES, INC.·CRD# 36956
RIA
Jonesboro, AR
January 23, 1996 - December 31, 2007
WEEMS & COMPANY, INC.·CRD# 30814
BD
Little Rock, AR
November 6, 1995 - April 2, 1996
VOYA FINANCIAL ADVISORS, INC.·CRD# 2882
BD
Windsor, CT
May 4, 1994 - November 18, 1994
IDS LIFE INSURANCE COMPANY·CRD# 6321
BD
Minneapolis, MN
November 21, 1989 - April 8, 1994
AMERIPRISE FINANCIAL SERVICES, LLC·CRD# 6363
BD
Minneapolis, MN
November 21, 1989 - April 8, 1994

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Current Firm

SB
ST. BERNARD FINANCIAL SERVICES, INC.

BANKS AND BROWN FINANCIAL ADVISORS | WARD FINANCIAL SERVICES | TURNER FINANCIAL | TULSATAXDEPOT.COM | ST. BERNARD FINANCIAL SERVICES, INC. | ST BERNARD FINANCIAL SERVICES, INC. | SOUTH TEXAS WEALTH | SCHERSHELWEALTH.COM | PULLEN FINANCIAL | MFCENTER.COM | KESSLER FINANCIAL | INTEGRATED FINANCIAL SOLUTIONS OF KANSAS CITY | BISHOP INSURANCE

CRD#: 36956 / SEC#: 801-113763, 8-47566
RIA
Registered Investment Advisory firm - SEC (7/31/2018 Approved)
Arkansas
Registered Investment Advisory firm - SEC (11/1/2018 Terminated)
Connecticut
Registered Investment Advisory firm - SEC (8/21/2018 Terminated)
Florida
Registered Investment Advisory firm - SEC (8/2/2018 Terminated)
Illinois
Registered Investment Advisory firm - SEC (7/31/2018 Terminated)
Indiana
Registered Investment Advisory firm - SEC (8/3/2018 Terminated)
Louisiana
Registered Investment Advisory firm - SEC (8/2/2018 Terminated)
Minnesota
Registered Investment Advisory firm - SEC (8/2/2018 Terminated)
Missouri
Registered Investment Advisory firm - SEC (8/2/2018 Terminated)
New York
Registered Investment Advisory firm - SEC (8/2/2018 Terminated)
North Carolina
Registered Investment Advisory firm - SEC (8/3/2018 Terminated)
Oklahoma
Registered Investment Advisory firm - SEC (8/2/2018 Terminated)
Texas
Registered Investment Advisory firm - SEC (8/2/2018 Terminated)
Virginia
Registered Investment Advisory firm - SEC (8/2/2018 Terminated)
Washington
Registered Investment Advisory firm - SEC (8/9/2018 Terminated)
BD
Broker-Dealer Firm Regulated by FINRA (New Orleans district office)
Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

Contact Information

Main Address

1609 West Main St., Russellville, AR 72801

Mailing Address

1609 West Main St., Russellville, AR 72801

Phone Number

(479) 967-1200

Established

Arkansas since 03/24/1994

Firm Type

Corporation

Fiscal Year End

December

Firm Size

Small

# of Employees

117

SEC notice filing (40 States and Territories)

Registered to provide investment advisory services in 40 US states and territories.

FINRA licenses (47 States and Territories)

Registered to provide investment advisory services in 40 US states and territories.

Documents

Customer Relationship Summary (CRS / SEC)Customer Relationship Summary (CRS / FINRA)Latest Form ADV

Part 2 Brochures

FORM ADV 01/15/2026 (5/5/2026)

Direct owners and executive officers

NamePositionCRD#
ROBERT KEENAN REVOCABLE TRUSTOWNER—
CELI, MARK EDWARDOPTIONS PRINCIPAL1676074
DYER, SHARON JANEASSISTANT FINOP AND MUNI PRINCIPAL1456415
KEENAN, ROBERT JRCEO, CCO, TRUSTEE OF ROBERT KEENAN TRUST2000976

Regulatory Assets Under Management

Total Number of Accounts

798

AUM (Assets Under Management)

$136,237,104

Disclosures

Regulatory Event

7

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Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

(1) Radio Tower Rental. Shareholder. 16412 Hwy 155 No. Dardanelle, AR 72834. Two hours per year during off hours.
(2) St Bernard Asset Management, Inc. 1609 West Main. Russellville, AR 72801. Two hours per week during trading hours. Owner & CEO. Asset Management firm
(3) Earl Weniger Living Trust. 1609 West Main Russellville, AR 72801. One hour per week during trading hours. Trustee
(4) New Day Wealth Management, LLC. 1609 West Main Russellville, AR 72801. Chief Operating Officer, Investment Advisory Business. 20% Owner. 2 hours a week during trading hours.

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Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
SB
ST. BERNARD FINANCIAL SERVICES, INC.

BANKS AND BROWN FINANCIAL ADVISORS | WARD FINANCIAL SERVICES | TURNER FINANCIAL | TULSATAXDEPOT.COM | ST. BERNARD FINANCIAL SERVICES, INC. | ST BERNARD FINANCIAL SERVICES, INC. | SOUTH TEXAS WEALTH | SCHERSHELWEALTH.COM | PULLEN FINANCIAL | MFCENTER.COM | KESSLER FINANCIAL | INTEGRATED FINANCIAL SOLUTIONS OF KANSAS CITY | BISHOP INSURANCE

CRD#: 36956 / SEC#: 801-113763, 8-47566
RIA
Registered Investment Advisory firm - SEC (7/31/2018 Approved)
Arkansas
Registered Investment Advisory firm - SEC (11/1/2018 Terminated)
Connecticut
Registered Investment Advisory firm - SEC (8/21/2018 Terminated)
Florida
Registered Investment Advisory firm - SEC (8/2/2018 Terminated)
Illinois
Registered Investment Advisory firm - SEC (7/31/2018 Terminated)
Indiana
Registered Investment Advisory firm - SEC (8/3/2018 Terminated)
Louisiana
Registered Investment Advisory firm - SEC (8/2/2018 Terminated)
Minnesota
Registered Investment Advisory firm - SEC (8/2/2018 Terminated)
Missouri
Registered Investment Advisory firm - SEC (8/2/2018 Terminated)
New York
Registered Investment Advisory firm - SEC (8/2/2018 Terminated)
North Carolina
Registered Investment Advisory firm - SEC (8/3/2018 Terminated)
Oklahoma
Registered Investment Advisory firm - SEC (8/2/2018 Terminated)
Texas
Registered Investment Advisory firm - SEC (8/2/2018 Terminated)
Virginia
Registered Investment Advisory firm - SEC (8/2/2018 Terminated)
Washington
Registered Investment Advisory firm - SEC (8/9/2018 Terminated)
BD
Broker-Dealer Firm Regulated by FINRA (New Orleans district office)
Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
RR
indicates the advisor is registered as a Registered Representative in this state, allowing securities offerings such as stocks, bonds, and mutual funds through a broker-dealer.
RR
Arkansas
(11/1/1994)
IAR
Arkansas
(2/18/2010)
RR
California
(12/3/2012)
IAR
Connecticut
(3/29/2017)
RR
Delaware
(8/9/2021)
RR
Florida
(3/13/2015)
IAR
Florida
(7/1/2016)
RR
Georgia
(7/9/2014)
IAR
Georgia
(8/2/2018)
RR
Illinois
(7/22/2015)
IAR
Illinois
(10/3/2016)
RR
Kentucky
(2/26/2025)
RR
Louisiana
(1/29/2025)
RR
Massachusetts
(3/8/2017)
RR
Mississippi
(4/28/2022)
RR
Missouri
(5/10/2011)
IAR
Missouri
(6/16/2016)
RR
Montana
(10/23/2018)
RR
Nevada
(5/30/2014)
RR
New Hampshire
(12/19/2017)
RR
New Mexico
(2/28/2019)
RR
North Carolina
(5/11/2022)
IAR
North Carolina
(5/31/2022)
RR
North Dakota
(1/15/2026)
RR
Ohio
(12/20/2012)
IAR
Oklahoma
(8/28/2015)
RR
South Carolina
(11/19/2025)
RR
Tennessee
(8/9/2013)
RR
Texas
(2/22/2011)
IAR
Texas
(11/21/2016)
IAR
Texas
(2/22/2023)
RR
Utah
(6/15/2016)
RR
Virginia
(9/26/2024)
RR
Washington
(6/21/2016)
IAR
Washington
(2/27/2017)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.Note:This rule does not apply to broker-dealer activity.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 65 — Uniform Investment Adviser Law Examination

Passed May 2016About the Series 65 exam

Series 63 — Uniform Securities Agent State Law Examination

Passed Dec 1989About the Series 63 exam

Series 52TO — Municipal Securities Representative Examination

Passed Jan 2023About the Series 52TO exam

Series 99TO — Operations Professional Examination

Passed Jan 2023About the Series 99TO exam

SIE — Securities Industry Essentials Examination

Passed Oct 2018About the SIE exam

Series 7 — General Securities Representative Examination

Passed Nov 1989About the Series 7 exam

Series 14 — Compliance Officer Examination

Passed Jan 2023About the Series 14 exam

Series 53 — Municipal Securities Principal Examination

Passed Mar 1995About the Series 53 exam

Series 28 — Introducing Broker/Dealer Financial Operations Principal Examination

Passed Oct 1994About the Series 28 exam

Series 24 — General Securities Principal Examination

Passed Sep 1994About the Series 24 exam
FINRA
SRO Registrations

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CRS (Client Relationship Summary) - RIA

Click below to view Robert Keenan JR's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

CRS (Client Relationship Summary) - BD

Click below to view Robert Keenan JR's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

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