AdvisorCheck - Find and Connect with Top Financial Advisors on Your Terms
Why Advisor Check
WP

Wendy A. Potter

KESTRA ADVISORY SERVICES
Troy, MI 48098
Some features on this profile are disabled
CRD#: 1956194
WP

Professional summary


Wendy Anne Potter, who also goes by Wendy Potter Cuva, Wendy Potter Micklus, is a registered financial advisor currently at KESTRA ADVISORY SERVICES, LLC located in Troy, Michigan and KESTRA INVESTMENT SERVICES, LLC located in Troy, Michigan.

Wendy is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 1989. Wendy has worked at 7 firms and has passed the Series 65, Series 63, SIE, Series 7 and Series 6 exams.

top-8-questions

Question & Answer


Are you a "fiduciary"?
Yes

Aliases


Wendy Potter Cuva | Wendy Potter Micklus

Other business activities


Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
Business Name: SOCIETY FOR LIFETIME PLANNING POSITION: Registered Rep NATURE: Registered rep activities through Kestra Investment Services INVESTMENT RELATED: Yes NUMBER OF HOURS: 160 SECURITIES TRADING HOURS: 32 START DATE: 10/01/2004 ADDRESS: 1111 W. Long Lake Road, Suite 300, Troy MI 48098-0006, United States DESCRIPTION: Establishing new accounts for clients and providing service for existing accounts Business Name:KESTRA ADVISORY SERVICES POSITION: Registered Rep NATURE: Investment advisory services through Kestra Advisory Services, LLC INVESTMENT RELATED: Yes NUMBER OF HOURS: 160 SECURITIES TRADING HOURS: 32 START DATE: 05/05/2022 ADDRESS: 5707 Southwest Parkway, Building 2/Suite 400, Austin TX 78735, United States DESCRIPTION: Establishing new investments accounts and provide service to existing accounts. Business Name:WENDY POTTER - INSURANCE POSITION: Agent/Registered Rep NATURE: Insurance INVESTMENT RELATED: Yes NUMBER OF HOURS: 10 SECURITIES TRADING HOURS: 8 START DATE: 01/01/1990 ADDRESS: 1111 W. Long Lake Road, Suite 300, Troy MI 48098-6333, United States DESCRIPTION: I discuss needs, get quotes, and then help clients set up life, disability insurance & long term care. Business Name: WENDY POTTER POSITION: Agent NATURE: Insurance INVESTMENT RELATED: Yes NUMBER OF HOURS: 10 SECURITIES TRADING HOURS: 8 START DATE: 01/03/2023 ADDRESS: 1111 W. Long Lake Road, Suite 300, Troy MI 48098-6333, United States DESCRIPTION: I work with 3D Advisors, to help offer clients competitive fixed annuities, from multiple insurance carriers.

Blog Corner


CRS (Client Relationship Summary) - RIA


Click below to view Wendy Anne Potter's CRS (Customer Relationship Summary).
CRS (Customer Relationship Summary)

Certified licenses


Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
None

Experience


Current

May 5, 2022 - Present

KESTRA ADVISORY SERVICES, LLC

Office #1: 1111 W Long Lake Rd Ste 300, Troy, MI 48098
RIA
CRD#: 283330
Troy, MI
Current

May 5, 2022 - Present

KESTRA INVESTMENT SERVICES, LLC

Office #1: 1111 W Long Lake Rd Suite 300, Troy, MI 48098
BD
CRD#: 42046
Troy, MI
Past

February 14, 2018 - May 23, 2022

LPL FINANCIAL LLC

RIA
CRD#: 6413
TROY, MI
Past

February 14, 2018 - May 23, 2022

LPL FINANCIAL LLC

BD
CRD#: 6413
TROY, MI
Past

January 7, 2011 - February 14, 2018

INVEST FINANCIAL CORPORATION

RIA
CRD#: 12984
TROY, MI
Past

November 4, 2004 - February 14, 2018

INVEST FINANCIAL CORPORATION

BD
CRD#: 12984
TROY, MI
Past

November 2, 2000 - November 4, 2004

MONY SECURITIES CORPORATION

BD
CRD#: 4386
NEW YORK, NY
Past

June 9, 1989 - January 5, 2000

THE EQUITABLE LIFE ASSURANCE SOCIETY OF THE UNITED STATES

BD
CRD#: 4039
NEW YORK, NY
Past

June 9, 1989 - November 8, 2000

EQUITABLE ADVISORS, LLC

BD
CRD#: 6627
NEW YORK, NY

Primary Firm SEC Registration


This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
KA
KESTRA ADVISORY SERVICES, LLC
KESTRA ADVISORY SERVICES, LLC | NFP ADVISOR SERVICES LLC

CRD#: 283330 / SEC#: 801-56126

RIA
Registered Investment Advisory firm - (12/31/1998 Approved)

State Registrations and Notice Filings


Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
RR
indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.

Visual representation of state registrations

RR
Arizona
(5/13/2022)
RR
California
(5/5/2022)
RR
Colorado
(5/5/2022)
RR
Florida
(5/5/2022)
RR
Georgia
(5/5/2022)
RR
Massachusetts
(5/23/2022)
RR
Michigan
(5/5/2022)
IAR
Michigan
(5/5/2022)
RR
Missouri
(11/13/2024)
RR
New York
(2/7/2025)
RR
North Carolina
(8/2/2023)
RR
Tennessee
(4/11/2023)
RR
Texas
(5/5/2022)
IAR
Texas
(5/5/2022)
RR
Virginia
(5/16/2022)
RR
Washington
(10/6/2022)

Exams


State Security Law Exam
IAR
Series 65
Date: 12/8/2010
Uniform Investment Adviser Law Examination
State Security Law Exam
General Industry/Product Exam
General Industry/Product Exam
General Industry/Product Exam
SRO Registrations
RR
FINRA

Current Firm


KA
KESTRA ADVISORY SERVICES, LLC
KESTRA ADVISORY SERVICES, LLC | NFP ADVISOR SERVICES LLC

CRD#: 283330 / SEC#: 801-56126

RIA
Registered Investment Advisory firm - (12/31/1998 Approved)
Upgrade to AdvisorCheck Premium
Get A Biweekly Pulse, AutomaticallyReceive biweekly alerts automatically. Stay informed and proactive.
Catch Firm-Level Red Flags SoonerCatch leadership changes and disclosures early, before issues escalate.
See Trends. Not Just SnapshotsMonitor firm stability metrics like AUM and advisor ratios over time.

Contact information


Main Address
5707 Southwest Parkway Building 2, Suite 400, Austin, TX 78735
Mailing Address
Phone number
(844) 553-7872
Established
Firm type
Fiscal year end
# of Employees
1,299

SEC notice filing (53 States and Territories)


Blank US states mapAlaskaHawaiiAlabamaArkansasArizonaCaliforniaColoradoConnecticutDelawareFloridaGeorgiaIowaIdahoIllinoisIndianaKansasKentuckyLouisianaMassachusettsMarylandMaineMichiganMinnesotaMissouriMississippiMontanaNorth CarolinaNorth DakotaNebraskaNew HampshireNew JerseyNew MexicoNevadaNew YorkOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVirginiaVermontWisconsinWest VirginiaWyoming

Documents


Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

KESTRA ADVISORY SERVICES, LLC BROCHURE (RETAIL CLIENTS) (10/21/2025)

Regulatory assets under management


Total Number of Accounts155,482
AUM (Assets Under Management)$ 60,174,309,829

Accountant surprise examination report


Filing DateForm ADV-E CoverForm ADV-E Report
12/23/2024
Cover Page
10/20/2023
12/21/2022

Red Flags


Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

Company Information


KESTRA ADVISORY SERVICES, LLC

CRD#: 283330Troy, MI 48098

TRUST BUT VERIFY

Monitor Wendy Potter

Get automatic monthly alerts on:
Job or Firm Moves
Licensing Changes
Client Complaints
New Red Flags
Contact Information Updates

Similar Advisors


Jack Anthony Jerzewski
Jack JerzewskiAdvisorCheck Check Mark
LPL ENTERPRISE, LLC
IAR
RR
TROY, MI
Lyndon L Davis
Lyndon DavisAdvisorCheck Check Mark
LIGHTSQUARE WEALTH MANAGEMENT, LLC
IAR
Farmington Hills, MI
Michael Haven Delap
Michael DelapAdvisorCheck Check Mark
OSAIC WEALTH, INC.
PR
SCOTTSDALE, AZ
footer-logo

AdvisorCheck does not offer investment advice and should not replace discussions with professional accounting, tax, legal or financial advisors.© 2025 AdvisorCheck, an AIMR Analytics company. All rights reserved.