Donald Robert Lyons
Professional Summary
Donald Robert Lyons, who also goes by Don Lyons, is a registered financial advisor currently at AMERITAS ADVISORY SERVICES, LLC located in Arlington, Texas and AMERITAS INVESTMENT COMPANY, LLC located in Arlington, Texas. Donald is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 1987. Donald has worked at 2 firms and has passed the Series 63, SIE, Series 7 and Series 6 exams.
At a Glance
Fiduciary Standard
Fee Structure
Account Minimum
Active Clients
Fiduciary Standard
Fee Structure
Account Minimum
Active Clients
Other Aliases
Don Lyons
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Videos & Posts
This advisor has not added any videos or posts yet.
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Contact Information
This advisor has not claimed their profile yet, so there is no contact information to display at this time.
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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.
Disclosures on record.
Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.
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Years of Experience
39 years in the financial services industry
Current & Past Employments
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Current Firm
AMERITAS ADVISORY SERVICES, LLC
Contact Information
Main Address
5900 O Street, Lincoln, NE 68510Phone Number
(800) 335-9858# of Employees
797SEC notice filing (51 States and Territories)
Registered to provide investment advisory services in 51 US states and territories.
Documents
Regulatory Assets Under Management
Total Number of Accounts
45,299AUM (Assets Under Management)
$13,746,443,625Accountant Surprise Examination Report
| Filing Date | Form ADV-E Cover | Form ADV-E Report |
|---|---|---|
| 10/28/2025 | Cover Page | Report |
| 07/23/2024 | Cover Page | Report |
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Other business activities
Information obtained from regulatory filings. Advisors can request corrections through their firm or regulator.
Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
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Primary Firm SEC Registration
AMERITAS ADVISORY SERVICES, LLC
State Registrations and Notice Filings
(3/11/2003)
(6/17/2024)
(3/14/2005)
(1/18/1996)
(4/3/2007)
(2/19/2003)
(5/20/2008)
(9/28/2020)
(10/2/2024)
(2/2/2026)
(10/25/2023)
(11/17/2025)
(9/5/2023)
(11/12/2014)
(5/17/1999)
(5/15/2003)
(4/29/2022)
(2/3/2021)
(1/12/1995)
(8/1/2023)
(10/20/2009)
(8/20/2025)
(7/26/2022)
(2/3/2016)
(11/17/1987)
(11/1/2021)
(6/11/2007)
(11/19/1999)
Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.Note:This rule does not apply to broker-dealer activity.
Exams
Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.
Series 6 — Investment Company Products/Variable Contracts Representative Examination
Passed Nov 1987About the Series 6 examSRO Registrations
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CRS (Client Relationship Summary) - RIA
Click below to view Donald Robert Lyons's CRS (Customer Relationship Summary).
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