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Robert H. Lipp

GEORGINA ASSET MANAGEMENT LLC
Santa Monica, CA 90403
Some features on this profile are disabled
CRD#: 1739309
RL

Professional summary


Robert Howard Lipp is a registered financial advisor currently at GEORGINA ASSET MANAGEMENT LLC located in Santa Monica, California and ARAX ADVISORY PARTNERS located in Santa Monica, California.

Robert is registered as an IAR (Investment Advisor Representative) and started their career in finance in 1987. Robert has worked at 3 firms and has passed the Series 65, Series 63, Series 31 and Series 7 exams.

top-8-questions

Question & Answer


Are you a "fiduciary"?
Yes

Aliases


None

Other business activities


Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
1)17TH STREET PARTNERS, INC., INVESTMENT RELATED?:YES; 270 18TH STREET, SANTA MONICA, CA 90402; NATURE OF BUSINESS: INVESTMENT LIMITED PARTNERSHIP TITLE: PRESIDENT; START DATE: JANUARY 2002; APPROXIMATE # OF HOURS/MONTH: 1; # OF HOURS DEVOTED DURING SECURITIES TRADING HOURS: 0 DESCRIPTION OF DUTIES: GENERAL PARTNER 2)SGG MEDIA, INC., NOT INVESTMENT RELATED; 9661 WENDOVER DR., BEVERLY HILLS, CA 90210; NATURE OF BUSINESS: SPORTS MEDIA TITLE: ADVISORY BOARD MEMBER; START DATE: JUNE 2022; APPROXIMATE # OF HOURS/MONTH: 1; # OF HOURS DEVOTED DURING SECURITIES TRADING HOURS: 1 DESCRIPTION OF DUTIES: ADVISORY BOARD MEMBER 3) FAST BALL MEDIA, INC., NOT INVESTMENT RELATED; 1627 Penmar Avenue #3, Venice California 90291; NATURE OF BUSINESS: SPORTS MEDIA TITLE: MEMBER OF BOARD OF DIRECTORS; START DATE: MAY 2025; APPROXIMATE # OF HOURS/MONTH: 1; # OF HOURS DEVOTED DURING SECURITIES TRADING HOURS: 1 DESCRIPTION OF DUTIES: MEMBER OF BOARD OF DIRECTORS

Blog Corner


CRS (Client Relationship Summary) - RIA


Click below to view Robert Howard Lipp's CRS (Customer Relationship Summary).
CRS (Customer Relationship Summary)

Certified licenses


Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
None

Experience


Current

September 1, 2006 - Present

GEORGINA ASSET MANAGEMENT LLC

Office #1: 1201 Montana Ave Suite 205, Santa Monica, CA 90403
CRD#: 107949
Santa Monica, CA
Current

November 10, 2025 - Present

ARAX ADVISORY PARTNERS

Office #1: 1201 Montana Ave., Suite 205, Santa Monica, CA 90403
RIA
CRD#: 133535
Santa Monica, CA
Past

November 4, 1987 - December 22, 1999

SANFORD C. BERNSTEIN & CO., INC.

BD
CRD#: 1232
NEW YORK, NY

Primary Firm SEC Registration


This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
AA
ARAX ADVISORY PARTNERS
7258 WEALTH MANAGEMENT, INC. | YOUNG WEALTH MANAGEMENT GROUP, INC. | WELLTH PARTNER | THE DAVIS AGENCY, INC. | SUMMIT WEALTH STRATEGIES | SRS INVESTMENT SERVICES, LLC | SRS CAPITAL ADVISORS, LLC | SRS CAPITAL ADVISORS, INC. | SIMONDAVIS, INC. | SIMONDAVIS ASSET MANAGEMENT, INC. | SIMONDAVIS ASSET MANAGEMENT | SEAL FINANCIAL SERVICES | SCHECHTER INVESTMENT ADVISORS | NOVEN FINANCIAL GROUP | NORTE ADVISORS, LLC | KLEINHENZ & ASSOCIATES LTD. | GEORGINA ASSET MANAGEMENT, LLC | ENDURING WEALTH PARTNERS | CEDRUS LLC | AVERA CAPITAL WEALTH MANAGEMENT, LLC | ARAX ADVISORY PARTNERS, LLC | ARAX ADVISORY PARTNERS

CRD#: 133535 / SEC#: 801-67165

RIA
Registered Investment Advisory firm - (9/20/2006 Approved)
California
Registered Investment Advisory firm - (10/18/2006 Terminated)
Colorado
Registered Investment Advisory firm - (11/14/2006 Terminated)
Georgia
Registered Investment Advisory firm - (5/24/2012 Terminated)

State Registrations and Notice Filings


Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.

Highlighted states indicate IAR registrations

IAR
California
(4/8/2010)

Exams


State Security Law Exam
IAR
Series 65
Date: 3/19/1992
Uniform Investment Adviser Law Examination
State Security Law Exam
General Industry/Product Exam
RR
Series 31
Date: 5/2/1994
Futures Managed Funds Examination
General Industry/Product Exam

Current Firm


AA
ARAX ADVISORY PARTNERS
7258 WEALTH MANAGEMENT, INC. | YOUNG WEALTH MANAGEMENT GROUP, INC. | WELLTH PARTNER | THE DAVIS AGENCY, INC. | SUMMIT WEALTH STRATEGIES | SRS INVESTMENT SERVICES, LLC | SRS CAPITAL ADVISORS, LLC | SRS CAPITAL ADVISORS, INC. | SIMONDAVIS, INC. | SIMONDAVIS ASSET MANAGEMENT, INC. | SIMONDAVIS ASSET MANAGEMENT | SEAL FINANCIAL SERVICES | SCHECHTER INVESTMENT ADVISORS | NOVEN FINANCIAL GROUP | NORTE ADVISORS, LLC | KLEINHENZ & ASSOCIATES LTD. | GEORGINA ASSET MANAGEMENT, LLC | ENDURING WEALTH PARTNERS | CEDRUS LLC | AVERA CAPITAL WEALTH MANAGEMENT, LLC | ARAX ADVISORY PARTNERS, LLC | ARAX ADVISORY PARTNERS

CRD#: 133535 / SEC#: 801-67165

RIA
Registered Investment Advisory firm - (9/20/2006 Approved)
California
Registered Investment Advisory firm - (10/18/2006 Terminated)
Colorado
Registered Investment Advisory firm - (11/14/2006 Terminated)
Georgia
Registered Investment Advisory firm - (5/24/2012 Terminated)
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Contact information


Main Address
730 17th Street Suite 107, Denver, CO 80202
Mailing Address
Phone number
(303) 633-5900
Established
Firm type
Fiscal year end
# of Employees
106

SEC notice filing (34 States and Territories)


Blank US states mapAlaskaHawaiiAlabamaArkansasArizonaCaliforniaColoradoConnecticutDelawareFloridaGeorgiaIowaIdahoIllinoisIndianaKansasKentuckyLouisianaMassachusettsMarylandMaineMichiganMinnesotaMissouriMississippiMontanaNorth CarolinaNorth DakotaNebraskaNew HampshireNew JerseyNew MexicoNevadaNew YorkOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVirginiaVermontWisconsinWest VirginiaWyoming

Documents


Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

AAP FORM ADV PART 2A 11172025 (11/17/2025)

Regulatory assets under management


Total Number of Accounts16,559
AUM (Assets Under Management)$ 8,960,126,874

Red Flags


Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

Company Information


ARAX ADVISORY PARTNERS

CRD#: 133535Santa Monica, CA 90403

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