Heidi Demayo

DE MAYO FINANCIAL

Livermore, CA

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CRD#: 1577510

Professional summary

Heidi Demayo, who also goes by Heidi Lezak, is a registered financial advisor currently at DE MAYO FINANCIAL located in Livermore, California.

Heidi is registered as an IAR (Investment Advisor Representative) and started their career in finance in 1986. Heidi has worked at 4 firms and has passed the Series 63 and Series 7 exams.

Question & Answer

Are you a "fiduciary"?

Yes

Aliases

Heidi Lezak

Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

DEMAYO ESTATE VINEYARDS - NO -7795 CEDAR MOUNTAIN ROAD, LIVERMORE, CA 94550 - SELL THE GRAPES FROM THE LAND TO WINEMAKERS - OWNER OF THE LAND - 01/01/2009 - 2 HRS/MONTH - THE FAMIL OWNS THE LAND THE GRAPES GROW ON SO THEY SELL THE FRUIT. DE MAYO FIN'L - YES - 7795 CEDAR MOUNTAIN RD LIVERMORE, CA 94550 - FIN'L SVCS, MONITOR INVEST FOR CLIENTS/OCCASIONAL CONSULT TO CLIENTS - OWNER - 7/09 - 3-4HR/MO - HANDLE CLIENT SVCS.

Blog Corner

CRS (Client Relationship Summary) - RIA

Click below to view Heidi Demayo's CRS (Customer Relationship Summary).

Certified licenses

Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®

None

Experience

Current

March 25, 2014 - Present

DE MAYO FINANCIAL

RIA

CRD#: 107082

Livermore, CA

Past

February 19, 2009 - March 10, 2014

NATIONAL PLANNING CORPORATION

RIA

CRD#: 29604

LIVERMORE, CA

Past

February 19, 2009 - March 10, 2014

NATIONAL PLANNING CORPORATION

CRD#: 29604

LIVERMORE, CA

Past

October 19, 1999 - March 4, 2009

OSAIC WEALTH, INC.

RIA

CRD#: 23131

LIVERMORE, CA

Past

May 23, 1990 - March 4, 2009

OSAIC WEALTH, INC.

CRD#: 23131

LIVERMORE, CA

Past

December 13, 1988 - May 29, 1990

ROBERT W. BAIRD & CO. INCORPORATED

CRD#: 8158

Past

October 24, 1986 - May 29, 1990

ROBERT W. BAIRD & CO. INCORPORATED

CRD#: 8158

MILWAUKEE, WI

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR

means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.

Highlighted states indicate IAR registrations

IAR

California
(3/25/2014)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.

Exams

State Security Law Exam

Series 63

Date: 12/11/1993

Uniform Securities Agent State Law Examination

General Industry/Product Exam

Series 7

Date: 10/18/1986

General Securities Representative Examination

Current Firm

DE MAYO FINANCIAL

DE MAYO FINANCIAL | DE MAYO HEIDI

CRD#: 107082 / SEC#: 801-46718

RIA

Registered Investment Advisory firm - (9/7/2005 Terminated)

California

Registered Investment Advisory firm - (6/20/2005 Approved)

Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

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Contact information

Main Address

Atascadero, CA

Mailing Address

Phone number

(925) 366-5558

Established

Firm type

Fiscal year end

# of Employees

Documents

Latest Form ADV

Red Flags

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

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Heidi Demayo

Professional summary

Question & Answer

Aliases

Other business activities

Blog Corner

CRS (Client Relationship Summary) - RIA

Click below to view Heidi Demayo's CRS (Customer Relationship Summary).

Certified licenses

Experience

DE MAYO FINANCIAL

NATIONAL PLANNING CORPORATION

NATIONAL PLANNING CORPORATION

OSAIC WEALTH, INC.

OSAIC WEALTH, INC.

ROBERT W. BAIRD & CO. INCORPORATED

ROBERT W. BAIRD & CO. INCORPORATED

State Registrations and Notice Filings

Exams

Series 63

Date: 12/11/1993

Series 7

Date: 10/18/1986

Current Firm

DE MAYO FINANCIAL

Contact information

Documents

Red Flags

Company Information

DE MAYO FINANCIAL

TRUST BUT VERIFY

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