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Brian Keith Carroll

AIF®
CETERA INVESTMENT ADVISERS
WORCESTER, MA
·CRD# 1453789·40 years experience

Professional Summary

Brian Keith Carroll, AIF® is a registered financial advisor currently at CETERA INVESTMENT ADVISERS LLC located in Worcester, Massachusetts and CETERA WEALTH SERVICES, LLC located in Worcester, Massachusetts. Brian is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 1986. Brian has worked at 4 firms and has passed the Series 63, SIE, Series 7 and Series 24 exams.

At a Glance

Advisory Accounts Only

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Other Aliases

There are no additional aliases reported.

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Contact Information

This advisor has not claimed their profile yet, so there is no contact information to display at this time.

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Credentials

AIF®
Accredited Investment Fiduciary

Years of Experience

40 years in the financial services industry

Current & Past Employments

CETERA INVESTMENT ADVISERS LLC·CRD# 105644
RIA
38 Austin Street, Worcester, MA 01609
June 29, 2023 - Present
CETERA WEALTH SERVICES, LLC·CRD# 13572
BD
38 Austin Street, Worcester, MA 01609
September 3, 2013 - Present
CETERA WEALTH SERVICES, LLC·CRD# 13572
RIA
Worcester, MA
November 19, 2014 - June 29, 2023
TOWER SQUARE SECURITIES, INC.·CRD# 833
BD
Worcester, MA
May 1, 1996 - September 3, 2013
ADVANTAGE CAPITAL CORPORATION·CRD# 146
BD
Atlanta, GA
August 15, 1994 - May 6, 1996
TOWER SQUARE SECURITIES, INC.·CRD# 833
BD
El Segundo, CA
February 19, 1986 - August 15, 1994

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Marlborough, MA · CRD#

Current Firm

CI
CETERA INVESTMENT ADVISERS LLC

CETERA ADVISOR NETWORKS | TERRA FINANCIAL PLANNING GROUP LTD | GENWORTH FINANCIAL ADVISERS CORPORATION | FIRST ALLIED ADVISORY SERVICES | CETERA INVESTMENT ADVISERS LLC | CETERA ADVISORS

CRD#: 105644 / SEC#: 801-20406
RIA
Registered Investment Advisory firm - SEC (1/13/1984 Approved)

Contact Information

Main Address

1450 American Lane 6th Floor, Suite 650, Schaumburg, IL 60173-2096

Phone Number

(310) 257-7880

# of Employees

10,251

SEC notice filing (53 States and Territories)

Registered to provide investment advisory services in 53 US states and territories.

Documents

Customer Relationship Summary (CRS / SEC)Latest Form ADV

Regulatory Assets Under Management

Total Number of Accounts

813,961

AUM (Assets Under Management)

$256,813,748,739

Accountant Surprise Examination Report

Filing DateForm ADV-E CoverForm ADV-E Report
09/25/2026Cover PageReport
10/27/2025Cover PageReport
12/13/2024Cover PageReport
09/26/2023Cover PageReport

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Marlborough, MA · CRD#

Other business activities

Information obtained from regulatory filings. Advisors can request corrections through their firm or regulator.

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

1) NAME OF OTHER BUSINESS: AMERLIFE, LLC DBA STERLINGBRIDGE INSURANCE AGENCY, LLC INVESTMENT RELATED: NO; ADDRESS: SAME AS REGISTERED LOCATION; NATURE OF BUSINESS: HOLDING COMPANY; START DATE: 7/2025; POSITION/TITLE/RELATIONSHIP: PRESIDENT; APX NUMBER OF HOURS PER WEEK: 40; APX NUMBER OF HOURS DURING TRADING HOURS: 8; BRIEF DESCRIPTION OF DUTIES: PRESIDENT OF STERLINGBRIDGE INSURANCE AGENCY, LLC; 2) NAME OF OTHER BUSINESS: SMALL BUSINESS INSURANCE AGENCY, INC ; INVESTMENT RELATED: YES ; ADDRESS: SAME AS REGISTERED LOCATION ; NATURE OF BUSINESS: INSURANCE ; START DATE: 08/2019 ; POSITION/TITLE/RELATIONSHIP: SALES ; APX NUMBER OF HOURS PER WEEK: 1 ; APX NUMBER OF HOURS DURING TRADING HOURS: 1 ; BRIEF DESCRIPTION OF DUTIES: DBA FOR FIXED INSURANCE ADMINISTRATION ; 3) SMALL BUSINESS SERVICE BUREAU & MOSAIC INSURANCE EXCHANGE GROUP (PREVIOUSLY NAMED DIRECT RESPONSE MARKETING): HEALTH REMITTANCE, GROUP HELATH APPLICATION PROCESSING, SINCE 1985 4) PIVOT, CARROLL ENTERPRISES PRESIDENT AN INTERNET AND CALL CENTER INSURANCE SALES AND SERVICE (NON-SECURITIES RELATED) FOR 2HRS/WK SINCE 2006//PRESIDENT AND CEO OF CARROLL ENTERPRISES 5) FRC REALTY IS OWNED BY CARROLL ENTERPRISES FOR 0HRS/WK SINCE 1/2011//DIRECT RESPONSE MARKETING PRESIDENT AND CEO OF CARROLL ENTERPRISES FOR 0HRS/WK SINCE 1/1999// 6) CARROLL SECURITIES PRESIDENT AND CEO OF CARROLL ENTERPRISES FOR 0HR/WK SINCE 1/2011 7) NAME OF OTHER BUSINESS: SMALL BUSINESS INSURANCE ; INVESTMENT RELATED: NO ; ADDRESS: SAME AS REGISTERED LOCATION ; NATURE OF BUSINESS: NON-SECURITIES RELATED INSURANCE ; POSITION/TITLE/RELATIONSHIP: INSURANCE AGENT ; START DATE: 09/2019 ; APX NUMBER OF HOURS PER WEEK: VARIES ; APX NUMBER OF HOURS DURING TRADING HOURS: VARIES ; BRIEF DESCRIPTION OF DUTIES: NON-SECURITIES RELATED INSURANCE PRODUCTS SUCH AS GENERAL LIFE AND P&C. NO VARIABLE ANNUITIES ; 8) NAME OF OTHER BUSINESS: FIXED INSURANCE WITH VARIOUS COMPANIES: INDEPENDENT INSURANCE AGENT DISABILITY, FIXED ANNUITIES, LIFE/ACCIDENT/HEALTH, LONG-TERM CARE, PROPERTY & CASUALTY FOR 10HRS, TRADING HOURS: VARIES/WK SINCE 1985. 9)NAME OF OTHER BUSINESS: RANDAL WHARF CONDOMINIUM ASSOCIATION, INVESTMENT RELATED: NO, ADDRESS: 8 WATER STREET, GROTON, CT 06355, NATURE OF BUSINESS: HOA, START DATE:11/2023, POSITION/TITLE/RELATIONSHIP: ELECTED BOARD MEMBER, APX NUMBER OF HOURS PER WEEK: 1, NOT DURING TRADING HOURS, BRIEF DESCRIPTION OF DUTIES: OVERSEE BUILDING MAINTENANCE; 10) NAME OF OTHER BUSINESS: DBA PIVOTAI, INVESTMENT RELATED: NO, ADDRESS: SAME AS REGISTERED LOCATION, NATURE OF BUSINESS: AI TECHNOLOGY SOLUTIONS, START DATE: 07/2020, POSITION/TITLE/RELATIONSHIP: OWNER/CEO, APX NUMBER OF HOURS PER WEEK: 1, APX NUMBER OF HOURS DURING TRADING HOURS: 1, BRIEF DESCRIPTION OF DUTIES: OVERSEE STRATEGIC DEPLOYMENT OF AI SOFTWARE SOLUTIONS, 11) NAME OF OTHER BUSINESS: SBIA WEALTH; INVESTMENT RELATED: YES, ADDRESS: SAME AS REGISTERED LOCATION, NATURE OF BUSINESS: FINANCIAL SERVICES, START DATE: 12/2025, POSITION/TITLE/RELATIONSHIP: OWNER, APX NUMBER OF HOURS PER WEEK: 5, APX NUMBER OF HOURS DURING TRADING HOURS: 5, BRIEF DESCRIPTION OF DUTIES: DBA FOR FINANCIAL SERVICES;

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Marlborough, MA · CRD#

Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
CI
CETERA INVESTMENT ADVISERS LLC

CETERA ADVISOR NETWORKS | TERRA FINANCIAL PLANNING GROUP LTD | GENWORTH FINANCIAL ADVISERS CORPORATION | FIRST ALLIED ADVISORY SERVICES | CETERA INVESTMENT ADVISERS LLC | CETERA ADVISORS

CRD#: 105644 / SEC#: 801-20406
RIA
Registered Investment Advisory firm - SEC (1/13/1984 Approved)

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
RR
indicates the advisor is registered as a Registered Representative in this state, allowing securities offerings such as stocks, bonds, and mutual funds through a broker-dealer.
RR
Alabama
(9/3/2013)
RR
Alaska
(9/3/2013)
RR
Arizona
(9/3/2013)
RR
Arkansas
(9/3/2013)
RR
California
(9/3/2013)
RR
Colorado
(9/3/2013)
RR
Connecticut
(9/3/2013)
RR
Delaware
(9/3/2013)
RR
District of Columbia
(9/3/2013)
RR
Florida
(9/3/2013)
RR
Georgia
(9/3/2013)
RR
Hawaii
(9/3/2013)
RR
Idaho
(9/3/2013)
RR
Illinois
(9/3/2013)
RR
Indiana
(9/3/2013)
RR
Iowa
(9/3/2013)
RR
Kansas
(9/3/2013)
RR
Kentucky
(9/3/2013)
RR
Louisiana
(9/3/2013)
RR
Maine
(9/3/2013)
RR
Maryland
(9/3/2013)
RR
Massachusetts
(9/3/2013)
IAR
Massachusetts
(6/29/2023)
RR
Michigan
(9/3/2013)
RR
Minnesota
(9/3/2013)
RR
Mississippi
(9/3/2013)
RR
Missouri
(9/3/2013)
RR
Montana
(9/3/2013)
RR
Nebraska
(9/3/2013)
RR
Nevada
(9/3/2013)
RR
New Hampshire
(9/3/2013)
RR
New Jersey
(9/3/2013)
RR
New Mexico
(9/3/2013)
RR
New York
(9/3/2013)
RR
North Carolina
(9/3/2013)
RR
North Dakota
(9/3/2013)
RR
Ohio
(9/3/2013)
RR
Oklahoma
(9/3/2013)
RR
Oregon
(9/3/2013)
RR
Pennsylvania
(9/3/2013)
RR
Puerto Rico
(9/3/2013)
RR
Rhode Island
(9/3/2013)
RR
South Carolina
(9/3/2013)
RR
South Dakota
(9/3/2013)
RR
Tennessee
(9/3/2013)
RR
Texas
(9/3/2013)
IAR
Texas
(6/29/2023)
RR
Utah
(9/3/2013)
RR
Vermont
(9/3/2013)
RR
Virginia
(9/3/2013)
RR
Washington
(9/3/2013)
RR
West Virginia
(9/3/2013)
RR
Wisconsin
(9/3/2013)
RR
Wyoming
(9/3/2013)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.Note:This rule does not apply to broker-dealer activity.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 63 — Uniform Securities Agent State Law Examination

Passed May 1986About the Series 63 exam

SIE — Securities Industry Essentials Examination

Passed Oct 2018About the SIE exam

Series 7 — General Securities Representative Examination

Passed Feb 1986About the Series 7 exam

Series 24 — General Securities Principal Examination

Passed Feb 1998About the Series 24 exam
FINRA
SRO Registrations

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Marlborough, MA · CRD#

CRS (Client Relationship Summary) - RIA

Click below to view Brian Keith Carroll's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

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Marlborough, MA · CRD#
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