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DS

Deborah S. Sims

MADISON AVENUE SECURITIES
San Diego, CA 92110
Some features on this profile are disabled
CRD#: 1275290
DS

Professional summary


Deborah Sue Sims, AIF®, who also goes by Debbie Moore, Deborah Sue Thompson, is a registered financial advisor currently at MADISON AVENUE SECURITIES, LLC located in San Diego, California.

Deborah is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 2001. Deborah has worked at 10 firms and has passed the Series 65, Series 63, SIE and Series 6 exams.

top-8-questions

Question & Answer


Are you a "fiduciary"?
Yes

Aliases


Debbie Moore | Deborah Sue Thompson

Other business activities


Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
1. NAME: ESTATE MANAGEMENT GROUP; INV RELATED: NO; ADDRESS: 3940 HORTENSIA STREET, SUITE 103 SAN DIEGO, CA 92110 & 16906 VIA DE SANTA FE, RANCHO SANTA FE, CA 92067; NATURE: DBA ONLY; POSITION: PRINCIPLE; START DATE: 11/30/2014; HOURS/MONTH: LESS THAN 1; TRADING HOURS/MONTH: 0; DUTIES: PRINCIPLE-DBA ONLY 2.NAME: ENGAGING WOMEN IN WEALTH; INV RELATED: NO; ADDRESS: 3940 HORTENSIA STREET, SUITE 103 SAN DIEGO, CA 92110 & 16906 VIA DE SANTA FE, RANCHO SANTA FE, CA 92067; NATURE: DBA ONLY; POSITION: PRINCIPLE; START DATE: 11/30/2014; HOURS/MONTH: LESS THAN 1; TRADING HOURS/MONTH: 0; DUTIES: PRINCIPLE-DBA ONLY 3.NAME: ADVISORS EXCEL; INV RELATED: YES; ADDRESS: 2950 SW MCCLURE ROAD, TOPEKA, KS 66614; NATURE:INSURANCE PRODUCTS OFFERED THROUGH AE, CREATIVE SERVICES PROVIDED BY AE; POSITION:INSURANCE AGENT; START DATE:02/21/2020; HOURS/MONTH:40; TRADING HOURS/MONTH:40; DUTIES:INSURANCE SALES 4.NAME: LTC Insurance & Life Insurance; INV RELATED: NO; ADDRESS: 3940 HORTENSIA STREET, SUITE 103 SAN DIEGO, CA 92110 & 16906 VIA DE SANTA FE, RANCHO SANTA FE, CA 92067; NATURE: LTC Insurance; POSITION: Agent; START DATE: 9/2020; HOURS/MONTH: LESS THAN 1; TRADING HOURS/MONTH: 0; DUTIES: LTC Insurance Agent. 5. RENTAL PROPERTY; INV RELATED: NO; ADDRESS:2517 OCEAN COVE, CARDIFF CA 92007; NATURE: HOME RENTAL; OWNER AND LANDLORD; START DATE: 09/2014; HOURS/MONTH: LESS THAN 5 A WEEK; TRADING HOURS/MONTH: 0; 6. NAME D SIMS INC.; INV RELATED: NO; NATURE: SUB CHAPTER S FOR TAXES; 7. ChFEBC DESIGNATION; INVESTMENT RELATED: NO; POSITION: HELP FEDERAL EMPLOYEES UNDERSTAND BENEFITS, RETIREMENT, TSP, AND OTHER. HOURS PER WEEK: 1 HOUR; START DATE: 07/2024

Blog Corner


CRS (Client Relationship Summary) - RIA


Click below to view Deborah Sue Sims's CRS (Customer Relationship Summary).
CRS (Customer Relationship Summary)

CRS (Client Relationship Summary) - BD


Click below to view Deborah Sue Sims's CRS (Customer Relationship Summary).
CRS (Customer Relationship Summary)

Certified licenses


Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
AIF®

Experience


Current

March 10, 2020 - Present

MADISON AVENUE SECURITIES, LLC

Office #1: 3940 Hortensia Street Suite 103, San Diego, CA 92110Office #2: 16906 Via De Santa Fe, Rancho Santa Fe, CA 92067
RIA
BD
CRD#: 23224
San Diego, CA
Current

March 9, 2020 - Present

MADISON AVENUE SECURITIES, LLC

Office #1: 3940 Hortensia Street Suite 103, San Diego, CA 92110Office #2: 16906 Via De Santa Fe, Rancho Santa Fe, CA 92067
RIA
BD
CRD#: 23224
San Diego, CA
Past

September 20, 2019 - March 9, 2020

CETERA WEALTH SERVICES, LLC

BD
CRD#: 13572
SAN DIEGO, CA
Past

October 6, 2015 - March 9, 2020

CETERA INVESTMENT ADVISERS LLC

RIA
CRD#: 105644
San Diego, CA
Past

September 21, 2015 - September 20, 2019

SUMMIT BROKERAGE SERVICES, INC.

BD
CRD#: 34643
SAN DIEGO, CA
Past

June 27, 2012 - December 31, 2015

J P TURNER & COMPANY CAPITAL MANAGEMENT, LLC

RIA
CRD#: 124446
SAN DIEGO, CA
Past

July 5, 2007 - December 4, 2015

J.P. TURNER & COMPANY, L.L.C.

BD
CRD#: 43177
SAN DIEGO, CA
Past

January 3, 2003 - July 12, 2007

BROOKSTREET SECURITIES CORPORATION

BD
CRD#: 14667
SAN DIEGO, CA
Past

April 23, 2002 - December 20, 2002

RAYMOND JAMES FINANCIAL SERVICES, INC.

BD
CRD#: 6694
ST. PETERSBURG, FL
Past

January 2, 2002 - May 9, 2002

CROWN CAPITAL SECURITIES, L.P.

BD
CRD#: 6312
ORANGE, CA
Past

November 19, 2001 - February 1, 2002

WOODBURY FINANCIAL SERVICES, INC.

BD
CRD#: 421
OAKDALE, MN

Primary Firm SEC Registration


This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
MA
MADISON AVENUE SECURITIES, LLC
ASHLAND SECURITIES, INC. | MADISON AVENUE SECURITIES, LLC | MADISON AVENUE SECURITIES, INC. | MADISON AVENUE SECURITIES

CRD#: 23224 / SEC#: 801-69919, 8-40426

RIA
Registered Investment Advisory firm - SEC (2/24/2009 Approved)
BD
Broker-Dealer Firm Regulated by FINRA (Los Angeles district office)

State Registrations and Notice Filings


Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
RR
indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.

Visual representation of state registrations

RR
Arizona
(3/16/2020)
RR
California
(3/10/2020)
IAR
California
(3/10/2020)
RR
Colorado
(3/10/2020)
RR
Florida
(8/19/2021)
RR
Kansas
(3/17/2020)
RR
Massachusetts
(3/10/2020)
RR
Minnesota
(3/13/2020)
RR
Missouri
(3/9/2020)
RR
Nevada
(3/16/2020)
RR
New Mexico
(3/13/2020)
RR
New York
(3/17/2020)
RR
North Carolina
(1/9/2024)
RR
Oregon
(3/17/2020)
RR
South Carolina
(7/29/2025)
RR
Texas
(3/12/2020)
IAR
Texas
(6/4/2020)
RR
Utah
(3/10/2020)
RR
Virginia
(3/10/2020)

Exams


State Security Law Exam
IAR
Series 65
Date: 6/25/2012
Uniform Investment Adviser Law Examination
State Security Law Exam
General Industry/Product Exam
General Industry/Product Exam
SRO Registrations
RR
FINRA

Current Firm


MA
MADISON AVENUE SECURITIES, LLC
ASHLAND SECURITIES, INC. | MADISON AVENUE SECURITIES, LLC | MADISON AVENUE SECURITIES, INC. | MADISON AVENUE SECURITIES

CRD#: 23224 / SEC#: 801-69919, 8-40426

RIA
Registered Investment Advisory firm - SEC (2/24/2009 Approved)
BD
Broker-Dealer Firm Regulated by FINRA (Los Angeles district office)
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Contact information


Main Address
13500 Evening Creek Dr N #555, San Diego, CA 92128
Mailing Address
13500 Evening Creek Dr N #555, San Diego, CA 92128
Phone number
(858) 207-1300
Established
Delaware since 05/05/2005
Firm type
Limited Liability Company
Fiscal year end
December
Firm Size
Medium
# of Employees
93

SEC notice filing (50 States and Territories)


Blank US states mapAlaskaHawaiiAlabamaArkansasArizonaCaliforniaColoradoConnecticutDelawareFloridaGeorgiaIowaIdahoIllinoisIndianaKansasKentuckyLouisianaMassachusettsMarylandMaineMichiganMinnesotaMissouriMississippiMontanaNorth CarolinaNorth DakotaNebraskaNew HampshireNew JerseyNew MexicoNevadaNew YorkOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVirginiaVermontWisconsinWest VirginiaWyoming

FINRA licenses (53 States and Territories)


Blank US states mapAlaskaHawaiiAlabamaArkansasArizonaCaliforniaColoradoConnecticutDelawareFloridaGeorgiaIowaIdahoIllinoisIndianaKansasKentuckyLouisianaMassachusettsMarylandMaineMichiganMinnesotaMissouriMississippiMontanaNorth CarolinaNorth DakotaNebraskaNew HampshireNew JerseyNew MexicoNevadaNew YorkOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVirginiaVermontWisconsinWest VirginiaWyoming

Documents


Customer Relationship Summary (CRS / SEC)Customer Relationship Summary (CRS / FINRA)Latest Form ADV

Part 2 Brochures

MADISON AVENUE SECURITIES FORM ADV PART 2A 3-26-2025 (10/3/2025)

Direct owners and executive officers


NamePositionCRD#
KT EQUITY PARTNERS II, LLCDIRECT OWNER
CALLANAN, DAVID JAMESMEMBER4237166
FIXSEN, VILAYPHONECHIEF OPERATING OFFICER4585926
FOSTER, CODY GRANTMEMBER4237075
JENSEN, GAIL MARIEDEPUTY CHIEF COMPLIANCE OFFICER1943705
MCNEES, MARTIN WILLIAMPRESIDENT3168410
METCALFE, INC.OWNER
PIERSON, MELISSA KAYCHIEF COMPLIANCE OFFICER1685017
SCHENDEL, JENNIFERMEMBER6136948
WOODS, SANDRA ANNFINOP6200533

Regulatory assets under management


Total Number of Accounts14,100
AUM (Assets Under Management)$ 2,038,801,712

Disclosures


Regulatory Event8
Arbitration1

Red Flags


Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

Company Information


MADISON AVENUE SECURITIES, LLC

CRD#: 23224San Diego, CA 92110

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