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Craig Robert Watanabe

Craig Robert Watanabe

AIF®, CFP®
DIVERSIFY ADVISORY SERVICES
LA CANADA, CA
·CRD# 1177960·43 years experience

Professional Summary

Craig Robert Watanabe, AIF®, CFP®, who also goes by Craig R Watanabe, is a registered financial advisor currently at DIVERSIFY ADVISORY SERVICES, LLC located in La Canada, California and DFPG INVESTMENTS, LLC located in La Canada, California. Craig is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 1983. Craig has worked at 12 firms and has passed the Series 65, Series 63, Series 52TO, Series...

At a Glance

Advisory Accounts Only

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Services Offered

  • Insurance Planning
  • Employee and Employer Plan Benefits
  • Investment Planning
  • Estate Planning
  • Education Planning
  • Retirement Planning
  • Comprehensive Financial Planning
  • Tax Planning

Other Aliases

Craig R Watanabe

Blog Corner

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Videos & Posts

This advisor has not added any videos or posts yet.

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Contact Information

Direct

(xxx) xxx-xxxx

Email

xxxxx@xxxx.xxx

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Credentials

AIF®
Accredited Investment Fiduciary
CFP®
Certified Financial PlannerSince 1986

Years of Experience

43 years in the financial services industry

Current & Past Employments

DIVERSIFY ADVISORY SERVICES, LLC·CRD# 326060
RIA
La Canada, CA
September 5, 2023 - Present
DFPG INVESTMENTS, LLC·CRD# 155576
BD
La Canada, CA
October 27, 2017 - Present
DFPG INVESTMENTS, LLC·CRD# 155576
RIA
La Canada, CA
April 20, 2018 - December 31, 2023
AMERICAN FINANCIAL NETWORK ADVISORY SERVICES, LLC·CRD# 160322
RIA
Calabasas, CA
August 8, 2017 - July 2, 2018
PENSION ARCHITECTS ADVISORY GROUP, LLC·CRD# 145242
RIA
Pasadena, CA
June 22, 2011 - September 5, 2013
UNITED PLANNERS' FINANCIAL SERVICES OF AMERICA A LIMITED PARTNER·CRD# 20804
BD
Calabasas, CA
October 8, 2009 - November 8, 2017
NRP ADVISORS, INC.·CRD# 141430
RIA
Pasadena, CA
October 28, 2008 - October 13, 2009
BRIDGE ADVISORY LLC·CRD# 148282
RIA
Pasadena, CA
October 21, 2008 - August 31, 2017
PENNIALL & ASSOCIATES, INC.·CRD# 121336
RIA
Pasadena, CA
July 30, 2008 - November 20, 2008
NRP FINANCIAL, INC.·CRD# 103717
RIA
Pasadena, CA
May 30, 2008 - October 28, 2008
NRP FINANCIAL, INC.·CRD# 103717
BD
Pasadena, CA
May 30, 2008 - October 13, 2009
LIBRA SECURITIES, LLC·CRD# 104161
BD
Los Angeles, CA
April 13, 2001 - January 2, 2002
WESTERN INTERNATIONAL SECURITIES, INC.·CRD# 39262
RIA
Pasadena, CA
February 22, 2000 - October 9, 2009
WESTERN INTERNATIONAL SECURITIES, INC.·CRD# 39262
BD
Pasadena, CA
July 22, 1996 - October 9, 2009
INTERFIRST CAPITAL CORPORATION·CRD# 7659
BD
Los Angeles, CA
August 24, 1983 - August 12, 1996

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Current Firm

DA
DIVERSIFY ADVISORY SERVICES, LLC

ADVANCED WEALTH STRATEGIES GROUP | WESTRIDGE WEALTH STRATEGIES | WESTERMAN FINANCIAL | THS PRIVATE FAMILY OFFICE | THE CRESTWELL GROUP | SPARK FINANCIAL SERVICE | SERRATELLI FINANCIAL GROUP | ROCKY MOUNTAIN WEALTH ADVISORS | RIVER FINANCIAL GROUP | RESILIENT WEALTH MANAGEMENT | PROVIDENCE WEALTH ADVISORS | PLATINUM WEALTH GROUP | PATTERSON FINANCIAL SOLUTIONS | PARKVIEW WEALTH ADVISORS | NUCLEUS FINANCIAL GROUP | MINSKY FINANCIAL GROUP, LLC | MARCH FORWARD | LONGHORN FINANCIAL | LIVE OAK INVESTMENT PARTNERS | KLK CAPITAL MANAGEMENT, LLC | KEY ADVISORS WEALTH MANAGEMENT LLC | INVENTA WEALTH ADVISORS | INPAC WEALTH | ICONA WEALTH | HARDING FINANCIAL & INSURANCE | GROVE WEALTH ADVISORS | GRIFFIN WEALTH PARTNERS | GRADY CAPITAL GROUP | GOMEZ CORP | GLOBAL WEALTH PARTNERS, INC. | GLIDE FINANCIAL GROUP | GEN 1 FINANCIAL | FULCRUM INVESTMENT SERVICES | FIRST FINANCIAL CENTER OF DALLAS | FINANCIAL RESOURCES INC. | EVERGREEN ADVISOR GROUP | DIVERSIFY, INC. | DIVERSIFY ADVISORY SERVICES, LLC | DIVERSIFY ADVISOR NETWORK | DARK HORSE PRIVATE WEALTH | CITY CENTER WEALTH ADVISORS | CIPOLLA FINANCIAL ADVISORS | CAPATA FINANCIAL | BUTLER FINANCIAL ADVISORS | BRIDGE EQUITIES | BOSTON WEALTH ADVISOR GROUP | ASHLAND PACIFIC | ANIMAS CAPITAL MANAGEMENT LLC

CRD#: 326060 / SEC#: 801-128675
RIA
Registered Investment Advisory firm - SEC (8/31/2023 Approved)

Contact Information

Main Address

10876 S River Front Pkwy Suite 600, South Jordan, UT 84095

Phone Number

(801) 890-7577

# of Employees

206

SEC notice filing (51 States and Territories)

Registered to provide investment advisory services in 51 US states and territories.

Documents

Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

DAS WRAP BROCHURE (3/18/2026)

Regulatory Assets Under Management

Total Number of Accounts

12,951

AUM (Assets Under Management)

$4,648,787,397

Accountant Surprise Examination Report

Filing DateForm ADV-E CoverForm ADV-E Report
01/09/2026Cover PageReport
09/25/2024Cover PageReport

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Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

1. Craig Watanabe-Insurance; Non-Investment Related; 727 Foothill Blvd, La Canada CA 91011; Insurance; Insurance Agent; 08/2017; 1% during business hours; Non-variable insurance 2. RIA Compliance Firm, LLC; 727 Foothill Blvd, La Canada CA 91011; Start Date: 1/21/2019; Compliance Consultant, 01/2019; 10% during business hours; RIA compliance consulting 3. Willow Creek Compliance Consulting (DFPG Investments); 9017 S Riverside Dr, Sandy UT 84070; Start date: 1/1/2022; Compliance Consultant, 8% during business hours; Provide compliance consulting for RIAs 4. DFPG Investments, LLC. Investment related: Yes. 9017 S Riverside Dr, Sandy UT 84070; Start date 01/01/2024. Registered Representative. 5. Diversify Advisory Services, LLC. Investment related: Yes. 9017 S Riverside Dr, Sandy UT 84070; Start date 01/01/2024. Investment Adviser Representative

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Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
DA
DIVERSIFY ADVISORY SERVICES, LLC

ADVANCED WEALTH STRATEGIES GROUP | WESTRIDGE WEALTH STRATEGIES | WESTERMAN FINANCIAL | THS PRIVATE FAMILY OFFICE | THE CRESTWELL GROUP | SPARK FINANCIAL SERVICE | SERRATELLI FINANCIAL GROUP | ROCKY MOUNTAIN WEALTH ADVISORS | RIVER FINANCIAL GROUP | RESILIENT WEALTH MANAGEMENT | PROVIDENCE WEALTH ADVISORS | PLATINUM WEALTH GROUP | PATTERSON FINANCIAL SOLUTIONS | PARKVIEW WEALTH ADVISORS | NUCLEUS FINANCIAL GROUP | MINSKY FINANCIAL GROUP, LLC | MARCH FORWARD | LONGHORN FINANCIAL | LIVE OAK INVESTMENT PARTNERS | KLK CAPITAL MANAGEMENT, LLC | KEY ADVISORS WEALTH MANAGEMENT LLC | INVENTA WEALTH ADVISORS | INPAC WEALTH | ICONA WEALTH | HARDING FINANCIAL & INSURANCE | GROVE WEALTH ADVISORS | GRIFFIN WEALTH PARTNERS | GRADY CAPITAL GROUP | GOMEZ CORP | GLOBAL WEALTH PARTNERS, INC. | GLIDE FINANCIAL GROUP | GEN 1 FINANCIAL | FULCRUM INVESTMENT SERVICES | FIRST FINANCIAL CENTER OF DALLAS | FINANCIAL RESOURCES INC. | EVERGREEN ADVISOR GROUP | DIVERSIFY, INC. | DIVERSIFY ADVISORY SERVICES, LLC | DIVERSIFY ADVISOR NETWORK | DARK HORSE PRIVATE WEALTH | CITY CENTER WEALTH ADVISORS | CIPOLLA FINANCIAL ADVISORS | CAPATA FINANCIAL | BUTLER FINANCIAL ADVISORS | BRIDGE EQUITIES | BOSTON WEALTH ADVISOR GROUP | ASHLAND PACIFIC | ANIMAS CAPITAL MANAGEMENT LLC

CRD#: 326060 / SEC#: 801-128675
RIA
Registered Investment Advisory firm - SEC (8/31/2023 Approved)

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
RR
indicates the advisor is registered as a Registered Representative in this state, allowing securities offerings such as stocks, bonds, and mutual funds through a broker-dealer.
RR
California
(10/27/2017)
IAR
California
(9/5/2023)
RR
Massachusetts
(2/26/2026)
RR
New York
(9/18/2019)
RR
Oregon
(10/27/2017)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.Note:This rule does not apply to broker-dealer activity.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 65 — Uniform Investment Adviser Law Examination

Passed Nov 1999About the Series 65 exam

Series 63 — Uniform Securities Agent State Law Examination

Passed Aug 1986About the Series 63 exam

Series 52TO — Municipal Securities Representative Examination

Passed Jan 2023About the Series 52TO exam

Series 57TO — Securities Trader Exam

Passed Jan 2023About the Series 57TO exam

Series 99TO — Operations Professional Examination

Passed Jan 2023About the Series 99TO exam

SIE — Securities Industry Essentials Examination

Passed Oct 2018About the SIE exam

Series 87 — Research Analyst Exam - Part II Regulations Module

Passed Jul 2005About the Series 87 exam

Series 55 — Limited Representative-Equity Trader Exam

Passed Sep 2004

Series 7 — General Securities Representative Examination

Passed Aug 1983About the Series 7 exam

Series 27 — Financial and Operations Principal Examination

Passed Jun 2004About the Series 27 exam

Series 53 — Municipal Securities Principal Examination

Passed Aug 2001About the Series 53 exam

Series 4 — Registered Options Principal Examination

Passed Jul 1984About the Series 4 exam

Series 24 — General Securities Principal Examination

Passed Jun 1984About the Series 24 exam
FINRA
SRO Registrations

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CRS (Client Relationship Summary) - RIA

Click below to view Craig Robert Watanabe's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

Services Offered by Craig

  • Insurance Planning
  • Employee and Employer Plan Benefits
  • Investment Planning
  • Estate Planning
  • Education Planning
  • Retirement Planning
  • Comprehensive Financial Planning
  • Tax Planning

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Craig Robert Watanabe
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