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Barbara J. Williams

FINANCIAL FOCUS LLC
CARLSBAD, CA 92008
Some features on this profile are disabled
CRD#: 1050277
BW

Professional summary


Barbara Jessup Williams, CFP®, who also goes by Barbara J Hovis, is a registered financial advisor currently at FINANCIAL FOCUS LLC located in Carlsbad, California and OSAIC WEALTH, INC. located in Carlsbad, California.

Barbara is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 1982. Barbara has worked at 9 firms and has passed the Series 63, SIE, Series 7, Series 51 and Series 24 exams.

top-8-questions

Question & Answer


What are your service offerings?
Investment Planning
Long-term Care
Comprehensive Financial Planni...
Retirement Planning
Estate Planning
Tax Planning
Insurance Planning
Are you a "fiduciary"?
Yes

Aliases


Barbara J Hovis

Other business activities


Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
1) COASTLINE LEGACY COMMITTEE POSITION: Board Member NATURE: Coastline Legacy Committee oversees specific outreach projects by the church INVESTMENT RELATED: No NUMBER OF HOURS: 1 SECURITIES TRADING HOURS: 0 START DATE: 09/01/2015 ADDRESS: Calle Barcelona, Carlsbad CA 92009, United States DESCRIPTION: I am a board member and help in making decisions as the special activities related to the legacy of the church (2)INSURANCE POSITION: insurance representative NATURE: Insurance Sales INVESTMENTRELATED: Yes NUMBER OF HOURS: 3 SECURITIES TRADING HOURS: 3 START DATE: 08/01/1982 ADDRESS: 1917 Palomar Oaks Way #130, Carlsbad CA 92008, United States DESCRIPTION: WE provide insurance products to our clients to meet their needs. (3)FINANCIAL FOCUS LLC (DBA) POSITION: Partner NATURE: Outside RIA INVESTMENT RELATED: Yes NUMBER OF HOURS: 30 SECURITIES TRADING HOURS: 30 START DATE: 01/01/2016 ADDRESS: 1917 Palomar Oaks Way #130, Carlsbad CA 92008, United States DESCRIPTION: We maintain an outside RIA to provide investment management services to our clients. (4)HOVIS-WILLIAMS S CORP POSITION: owner NATURE: It is an S-Corp established for the purpose of owning the shares of Financial Focus LLC. It is a conduit for payments from the LLC INVESTMENT RELATED: No NUMBER OF HOURS: 2 SECURITIESTRADING HOURS: 0START DATE: 12/15/2015 ADDRESS: 1301 Chinquapin Ave, Carlsbad CA 92008-3547, United States DESCRIPTION: I pay some bills through the S-Corp and payments are received from the LLC (5)7028 SNAPDRAGON POSITION: Property owner NATURE: Rental Property INVESTMENT RELATED: No NUMBER OF HOURS: 1 SECURITIESTRADING HOURS: 0 STARTDATE: 11/01/1987 ADDRESS: 7028 Snapdragon Dr, Carlsbad CA 92011, United States DESCRIPTION: Property ownership including collecting rents and providing needed repairs. We own this rental property that is leased to our daughter. My husband handles the management. (6) Osaic Wealth; Yes; Carlsbad, CA; Broker-dealer; Registered Representative;06/2024; 80/ HRS MO; 80/ HRS MO 2) INSURANCE POSITION: insurance representative NATURE: Insurance Sales INVESTMENT RELATED: Yes NUMBER OF HOURS: 3 SECURITIES TRADING HOURS: 3 START DATE: 08/01/1982 ADDRESS: 1925 Palomar Oaks Way #107, Carlsbad CA 92008, United States DESCRIPTION: WE provide insurance products to our clients to meet their needs. 3) FINANCIAL FOCUS LLC POSITION: Partner NATURE: Outside RIA INVESTMENT RELATED: Yes NUMBER OF HOURS: 30 SECURITIES TRADING HOURS: 30 START DATE: 01/01/2016 ADDRESS: 1925 Palomar Oaks Way #107, Carlsbad CA 92008, United States DESCRIPTION: We maintain an outside RIA to provide investment management services to our clients.

Blog Corner


CRS (Client Relationship Summary) - RIA


Click below to view Barbara Jessup Williams's CRS (Customer Relationship Summary).
CRS (Customer Relationship Summary)

Certified licenses


Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
CFP®

Start date: 1985

Experience


Current

January 13, 2016 - Present

FINANCIAL FOCUS LLC

Office #1: 1925 Palomar Oaks Way #107, Carlsbad, CA 92008
RIA
CRD#: 282177
CARLSBAD, CA
Current

June 14, 2024 - Present

OSAIC WEALTH, INC.

Office #1: 1925 Palomar Oaks Way Suite 107, Carlsbad, CA 92008
RIA
BD
CRD#: 23131
CARLSBAD, CA
Past

October 24, 2017 - June 14, 2024

SECURITIES AMERICA, INC.

BD
CRD#: 10205
CARLSBAD, CA
Past

June 13, 2000 - October 26, 2017

NATIONAL PLANNING CORPORATION

RIA
CRD#: 29604
CARLSBAD, CA
Past

May 4, 2000 - October 26, 2017

NATIONAL PLANNING CORPORATION

BD
CRD#: 29604
CARLSBAD, CA
Past

May 26, 1989 - September 22, 2016

FINANCIAL FOCUS

RIA
CRD#: 134904
CARLSBAD, CA
Past

May 4, 1988 - October 15, 1990

THE MUTUAL LIFE INSURANCE COMPANY OF NEW YORK

BD
CRD#: 2873
NEW YORK, NY
Past

May 4, 1988 - May 1, 2000

MONY SECURITIES CORPORATION

BD
CRD#: 4386
NEW YORK, NY
Past

December 1, 1983 - May 11, 1988

FIRST LIBERTY SECURITIES, INC.

BD
CRD#: 10921
Past

July 22, 1982 - November 17, 1983

AMERIPRISE FINANCIAL SERVICES, LLC

BD
CRD#: 6363

Primary Firm SEC Registration


This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
FF
FINANCIAL FOCUS LLC
FINANCIAL FOCUS LLC

CRD#: 282177 / SEC#: 801-112408

RIA
Registered Investment Advisory firm - (2/8/2018 Approved)
California
Registered Investment Advisory firm - (3/10/2018 Terminated)
New York
Registered Investment Advisory firm - (2/8/2018 Terminated)
Texas
Registered Investment Advisory firm - (2/8/2018 Terminated)
Washington
Registered Investment Advisory firm - (2/15/2018 Terminated)

State Registrations and Notice Filings


Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
RR
indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.

Visual representation of state registrations

RR
Arizona
(6/14/2024)
IAR
California
(1/13/2016)
RR
California
(6/14/2024)
RR
Colorado
(6/14/2024)
RR
Connecticut
(6/14/2024)
RR
Florida
(6/14/2024)
RR
Georgia
(6/14/2024)
RR
Idaho
(6/14/2024)
RR
Montana
(6/14/2024)
RR
Nevada
(6/14/2024)
RR
New Jersey
(6/14/2024)
IAR
New York
(2/19/2021)
RR
New York
(6/14/2024)
RR
North Carolina
(6/14/2024)
RR
Oklahoma
(6/14/2024)
RR
Oregon
(6/14/2024)
RR
South Carolina
(6/14/2024)
RR
Tennessee
(6/14/2024)
IAR
Texas
(4/16/2018)
RR
Texas
(6/14/2024)
RR
Virginia
(6/14/2024)
RR
Washington
(6/14/2024)

Exams


State Security Law Exam
RR
Series 63
Date: 4/7/1989
Uniform Securities Agent State Law Examination
General Industry/Product Exam
General Industry/Product Exam
Principal/Supervisory Exam
Principal/Supervisory Exam
SRO Registrations
RR
FINRA

Current Firm


FF
FINANCIAL FOCUS LLC
FINANCIAL FOCUS LLC

CRD#: 282177 / SEC#: 801-112408

RIA
Registered Investment Advisory firm - (2/8/2018 Approved)
California
Registered Investment Advisory firm - (3/10/2018 Terminated)
New York
Registered Investment Advisory firm - (2/8/2018 Terminated)
Texas
Registered Investment Advisory firm - (2/8/2018 Terminated)
Washington
Registered Investment Advisory firm - (2/15/2018 Terminated)
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Contact information


Main Address
1925 Palomar Oaks Way #107, Carlsbad, CA 92008
Mailing Address
Phone number
(760) 431-3040
Established
Firm type
Fiscal year end
# of Employees
8

SEC notice filing (9 States and Territories)


Blank US states mapAlaskaHawaiiAlabamaArkansasArizonaCaliforniaColoradoConnecticutDelawareFloridaGeorgiaIowaIdahoIllinoisIndianaKansasKentuckyLouisianaMassachusettsMarylandMaineMichiganMinnesotaMissouriMississippiMontanaNorth CarolinaNorth DakotaNebraskaNew HampshireNew JerseyNew MexicoNevadaNew YorkOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVirginiaVermontWisconsinWest VirginiaWyoming

Documents


Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

ADV2A AND 2B (8/25/2025)

Regulatory assets under management


Total Number of Accounts482
AUM (Assets Under Management)$ 453,000,000

Red Flags


Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

Company Information


FINANCIAL FOCUS LLC

CRD#: 282177Carlsbad, CA 92008

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Contact information


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