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Robert Earl Holaday

INFINITY FINANCIAL SERVICES ADVISORY
El Cajon, CA
·CRD# 1043463·43 years experience

Professional Summary

Robert Earl Holaday, who also goes by Bob Holaday, Robert E Holaday, Robert Earl Holaday Jr, is a registered financial advisor currently at INFINITY FINANCIAL SERVICES ADVISORY located in El Cajon, California and INFINITY FINANCIAL SERVICES located in El Cajon, California. Robert is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 1983. Robert has worked at 9 firms and has passed the Series 63, SIE,...

At a Glance

Advisory Accounts Only

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Other Aliases

Bob Holaday, Robert E Holaday, Robert Earl Holaday Jr

Blog Corner

More Resources

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Videos & Posts

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Contact Information

This advisor has not claimed their profile yet, so there is no contact information to display at this time.

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Years of Experience

43 years in the financial services industry

Current & Past Employments

Current

INFINITY FINANCIAL SERVICES ADVISORYCurrent·CRD# 304981
RIA
1010 Pioneer Way, El Cajon, CA 92020
March 2, 2021 - Present
INFINITY FINANCIAL SERVICESCurrent·CRD# 144302
BD
1010 Pioneer Way, El Cajon, CA 92020
August 16, 2012 - Present

Past

CENTAURUS FINANCIAL, INC.Past·CRD# 30833
BD
La Mesa, CA
December 21, 2011 - July 20, 2012
OSAIC WEALTH, INC.Past·CRD# 23131
BD
La Mesa, CA
June 20, 1996 - December 19, 2011
LPL FINANCIAL LLCPast·CRD# 6413
BD
Fort Mill, SC
March 27, 1990 - June 25, 1996
KAVANAUGH SECURITIES, INC.Past·CRD# 10606
BD
Dallas, TX
January 17, 1990 - April 5, 1990
SENTRA SECURITIES CORPORATIONPast·CRD# 10249
BD
Phoenix, AZ
March 13, 1984 - February 6, 1990
AMERICAN CAPITAL SECURITIESPast·CRD# 13606
BD
November 17, 1983 - March 30, 1984
ANCHOR NATIONAL FINANCIAL SERVICES, INC.Past·CRD# 5774
BD
January 27, 1983 - November 8, 1983

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Current Firm

IF
INFINITY FINANCIAL SERVICES ADVISORY

FERRIER FINANCIAL | TRI VALLEY WEALTH MANAGEMENT | STERLING FIRST FINANCIAL | SMITH FINANCIAL GROUP | SILVERLIGHT FINANCIAL | SAOR FINANCIAL | PROVIDENCE FINANCIAL MANAGEMENT | ONELINK FINANCIAL SERVICES | MYZ FINANCIAL | MEDINA PRIVATE WEALTH | LOVELL WEALTH MANAGEMENT | LGC FINANCIAL | JONES CAPITAL MANAGEMENT | INFINITY FINANCIAL SERVICES ADVISORY | HOLADAY FINANCIAL | GUIDANCE FINANCIAL | GILBERT GREG RIA, LLC

CRD#: 304981 / SEC#: 801-117719
RIA
Registered Investment Advisory firm - SEC (12/5/2019 Approved)

Contact Information

Main Address

212 9th Street Suite 202, Oakland, CA 94607

Phone Number

(510) 588-8000

# of Employees

35

SEC notice filing (46 States and Territories)

Registered to provide investment advisory services in 46 US states and territories.

Documents

Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

ADV PART 2A (3/31/2026)

Regulatory Assets Under Management

Total Number of Accounts

839

AUM (Assets Under Management)

$173,954,611

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Other business activities

Information obtained from regulatory filings. Advisors can request corrections through their firm or regulator.

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

OWNER, HOLADAY FINANCIAL AND INSURANCE SERVICES, 2340 TAMPA AVE. SUITE H, El CAJON, CA 92020. NON INVESTMENT RELATED SINCE 06/2008 AND I SPEND APPROX. 5 HOURS PER MONTH ON THIS ACTIVITY. FIXED INSURANCE. FOR BRANDING PURPOSES ONLY.

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Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
IF
INFINITY FINANCIAL SERVICES ADVISORY

FERRIER FINANCIAL | TRI VALLEY WEALTH MANAGEMENT | STERLING FIRST FINANCIAL | SMITH FINANCIAL GROUP | SILVERLIGHT FINANCIAL | SAOR FINANCIAL | PROVIDENCE FINANCIAL MANAGEMENT | ONELINK FINANCIAL SERVICES | MYZ FINANCIAL | MEDINA PRIVATE WEALTH | LOVELL WEALTH MANAGEMENT | LGC FINANCIAL | JONES CAPITAL MANAGEMENT | INFINITY FINANCIAL SERVICES ADVISORY | HOLADAY FINANCIAL | GUIDANCE FINANCIAL | GILBERT GREG RIA, LLC

CRD#: 304981 / SEC#: 801-117719
RIA
Registered Investment Advisory firm - SEC (12/5/2019 Approved)

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
RR
indicates the advisor is registered as a Registered Representative in this state, allowing securities offerings such as stocks, bonds, and mutual funds through a broker-dealer.
RR
Alaska
(11/24/2014)
RR
Arizona
(10/5/2012)
RR
California
(8/16/2012)
IAR
California
(3/2/2021)
RR
Colorado
(9/28/2018)
RR
Delaware
(12/7/2012)
RR
Florida
(10/12/2012)
RR
Maryland
(4/7/2017)
RR
Nevada
(10/11/2012)
RR
New Mexico
(10/15/2012)
RR
Oregon
(10/30/2012)
RR
Tennessee
(6/12/2023)
RR
Texas
(12/5/2012)
RR
Utah
(9/25/2012)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.Note:This rule does not apply to broker-dealer activity.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 63 — Uniform Securities Agent State Law Examination

Passed Nov 1986About the Series 63 exam

SIE — Securities Industry Essentials Examination

Passed Oct 2018About the SIE exam

Series 7 — General Securities Representative Examination

Passed Feb 1984About the Series 7 exam

Series 6 — Investment Company Products/Variable Contracts Representative Examination

Passed Jan 1983About the Series 6 exam

Series 24 — General Securities Principal Examination

Passed Feb 1987About the Series 24 exam
FINRA
SRO Registrations

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CRS (Client Relationship Summary) - RIA

Click below to view Robert Earl Holaday's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

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