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CRD#: 148532
RIA

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FIRM PROFILE

Assets Under Management:$ 201,956,787
Clients per Registered Employee:126
Total Number of Employees:13
Clients per Employee:77
Total Number of Individual Clients:936
Total Number of HNWI Clients:70
Average Individual Client Account Size:$ 149,557
Average HNWI Account Size:$ 852,969

Overview

VALUES FIRST ADVISORS, INC. is located at 801 Sunset Drive Suite C100, Johnson City, TN 37604. VALUES FIRST ADVISORS, INC. has amassed assets under management in the amount of $201,956,787 spanning over 1,006 clients at the firm. A breakdown of these figures indicates that 93% of VALUES FIRST ADVISORS, INC.’s clients are individuals and 7% of their clients are high net worth individuals. VALUES FIRST ADVISORS, INC. has 13 total employees and of those employees, 8 can be registered with one or both FINRA and the SEC. 62% percentage at VALUES FIRST ADVISORS, INC. are registered to handle securities or provide financial advice. The firm has 0 disclosures, 0 being regulatory events, 0 being client events, and 0 events that have led to arbitration. Firm disclosures can occur for a number of reasons and we encourage every investor to review and perform their due diligence, as appropriate, before moving forward. You will be able to access VALUES FIRST ADVISORS, INC.‘s brochures, the Form ADV, the Customer Relationship Summary (CRS), Accountant Surprise Examination Reports, and direct owners and executive officers. You will also see a list of services offered, fees & costs, conflicts of interest, and any and all related websites to the firm. In addition to these data points, our database will allow you to find every registered employee at VALUES FIRST ADVISORS, INC.. Using your dashboard, you can access advisor disclosures (if any), run background checks, save, compare, and monitor your advisor for the life of your relationship. If you are still deciding which financial advisor would be best suited for your needs, our free members get access to our comparison tool which allows anyone to see relevant data points for each financial advisor and their firms in a side-by-side comparison.

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Where the Statistical Data for VALUES FIRST ADVISORS, INC. Comes From

Understanding the Statistics for VALUES FIRST ADVISORS, INC. and How They Compare to Other Firms Through Our Analysis

Average Account Value
Individuals
$ 149,557
HNWI
$ 852,969
Breakdown of Assets Under Management
Total Client Assets:
$ 199,693,449
Individuals
$ 139,985,603 (69.31 % of total AUM)
HNWI
$ 59,707,846 (29.56 % of total AUM)
MISC
$ 2,263,338 (1.12 % of total AUM)
Employees
Total
13
Registered
8 (61.54% of the firm's employees are registered)
Client Ratios
126 Clients per Registered Employee
77 Clients per Employee
Clients
Total
1,006
Individuals
936 (93.04 %)
HNWI
70 (6.96 %)
Firm Disclosures
No Disclosures

FIRM INFORMATION

Main Address
801 Sunset Drive Suite C100, Johnson City, TN 37604
Phone Number
(877) 832-3847
# of Employees
13
Services offered
Selection of other advisers (including private fund managers)
Portfolio management for individualss and/or small businesss
Financial planning services
Fees & costs
Hourly charges
A percentage of assets under your management
Fixed fees (other than subscription fees)
Related websites
https://www.twitter.com/valuesfirst
Participation or Interest in Client Transactions

Proprietary Interest in Client Transactions
A. Do you or any related person:
(1) buy securities for yourself from advisory clients, or sell securities you own to advisory clients (principal transactions)? NO
(2) buy or sell for yourself securities (other than shares of mutual funds) that you also recommend to advisory clients? YES
(3) recommend securities (or other investment products) to advisory clients in which you or any related person has some other proprietary (ownership) interest (other than those mentioned in Items 8.A.(1) or (2))? NO

Sales Interest in Client Transactions
B. Do you or any related person:
(1) as a broker-dealer or registered representative of a broker-dealer, execute securities trades for brokerage customers in which advisory client securities are sold to or bought from the brokerage customer (agency cross transactions)? NO
(2) recommend to advisory clients, or act as a purchaser representative for advisory clients with respect to, the purchase of securities for which you or any related person serves as underwriter or general or managing partner? NO
(3) recommend purchase or sale of securities to advisory clients for which you or any related person has any other sales interest (other than the receipt of sales commissions as a broker or registered representative of a broker-dealer)? NO

Investment or Brokerage Discretion
C. Do you or any related person have discretionary authority to determine the:
(1) securities to be bought or sold for a client's account? YES
(2) amount of securities to be bought or sold for a client's account? YES
(3) broker or dealer to be used for a purchase or sale of securities for a client's account? YES
(4) commission rates to be paid to a broker or dealer for a client's securities transactions? YES
D. If you answer "yes" to C.(3) above, are any of the brokers or dealers related persons? NO
E. Do you or any related person recommend brokers or dealers to clients? YES
F. If you answer "yes" to E. above, are any of the brokers or dealers related persons? NO
G. (1) Do you or any related person receive research or other products or services other than execution from a broker-dealer or a third party ("soft dollar benefits") in connection with client securities transactions? NO
G. (2) If "yes" to G.(1) above, are all the "soft dollar benefits" you or any related persons receive eligible "research or brokerage services" under section 28(e) of the Securities Exchange Act of 1934? NO
H. (1) Do you or any related person, directly or indirectly, compensate any person that is not an employee for client referrals? NO
H. (2) Do you or any related person, directly or indirectly, provide any employee compensation that is specifically related to obtaining clients for the firm (cash or non-cash compensation in addition to the employee's regular salary)? NO
I. Do you or any related person, including any employee, directly or indirectly, receive compensation from any person (other than you or any related person) for client referrals? NO

Self-custody

A. (1) Do you have custody of any advisory clients':
(a) cash or bank accounts? NO
(b) securities? NO
(2) If you checked "yes" to Item 9.A.(1)(a) or (b), what is the approximate amount of client funds and securities and total number of clients for which you have custody:
(a) U.S. Dollar Amount $
(b) Total Number of Clients

B. (1) In connection with advisory services you provide to clients, do any of your related persons have custody of any of your advisory clients':
(a) cash or bank accounts? NO
(b) securities? NO
(2) If you checked "yes" to Item 9.B.(1)(a) or (b), what is the approximate amount of client funds and securities and total number of clients for which your related persons have custody:
(a) U.S. Dollar Amount $
(b) Total Number of Clients

C. If you or your related persons have custody of client funds or securities in connection with advisory services you provide to clients, check all the following that apply:
(1) A qualified custodian(s) sends account statements at least quarterly to the investors in the pooled investment vehicle(s) you manage. NO
(2) An independent public accountant audits annually the pooled investment vehicle(s) that you manage and the audited financial statements are distributed to the investors in the pools. NO
(3) An independent public accountant conducts an annual surprise examination of client funds and securities. NO
(4) An independent public accountant prepares an internal control report with respect to custodial services when you or your related persons are qualified custodians for client funds and securities. NO

D. Do you or your related person(s) act as qualified custodians for your clients in connection with advisory services you provide to clients?
(1) you act as a qualified custodian NO
(2) your related person(s) act as qualified custodian(s) NO

E. If you are filing your annual updating amendment and you were subject to a surprise examination by an independent public accountant during your last fiscal year, provide the date (MM/YYYY) the examination commenced:

F. If you or your related persons have custody of client funds or securities, how many persons, including, but not limited to, you and your related persons, act as qualified custodians for your clients in connection with advisory services you provide to clients? 2


FIRM DOCUMENTS

Customer Relationship Summary (CRS / SEC)Latest Form ADV
Part 2 Brochures
VALUES FIRST ADVISORS, INC. FORM ADV BROCHURE (10/9/2025)

DIRECT OWNERS & EXECUTIVE OFFICERS

NameTitleAquiredCRD#
ELLIS, LARRY, ALEXANDERCEO / TREASURER / DIRECTOR09/20235310413
WEST (III), EDWIN GARLANDCHIEF COMPLIANCE OFFICER06/2018
NUNN, BENJAMIN, PATRICKPRESIDENT, DIRECTOR09/20236345560

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Advisor's working at VALUES FIRST ADVISORS, INC.

CP

Connie Theresa Pearson

Connie Dietz
IAR
CRD#: 4256942
Location:
De Soto, KS
Company:
VALUES FIRST ADVISORS, INC.
Disclosures:
Experience:
25 years
View Profile
Clifford John Taylor

Clifford John Taylor

Cliff John Taylor Jr.
IAR
CRD#: 7394686
CFP®: Certified Financial Planner
Location:
Johnson City, TN 37604
Company:
VALUES FIRST ADVISORS, INC.
Disclosures:
Experience:
5 years
View Profile
MM

Michael Dale Mitchell

IAR
CRD#: 5836607
Location:
Greenville, IL
Company:
VALUES FIRST ADVISORS, INC.
Disclosures:
Experience:
15 years
View Profile
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