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CRD#: 110929
RIA

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FIRM PROFILE

Assets Under Management:$ 4,020,782,560
Clients per Registered Employee:259
Total Number of Employees:136
Clients per Employee:131
Total Number of Individual Clients:17,851
Total Number of HNWI Clients:6
Average Individual Client Account Size:$ 218,548
Average HNWI Account Size:$ 9,879,707

Overview

CG ADVISORY SERVICES is located at 148 E Grand River Ave., Williamston, MI 48895. CG ADVISORY SERVICES has amassed assets under management in the amount of $4,020,782,560 spanning over 17,857 clients at the firm. A breakdown of these figures indicates that 100% of CG ADVISORY SERVICES’s clients are individuals and 0% of their clients are high net worth individuals. CG ADVISORY SERVICES has 136 total employees and of those employees, 69 can be registered with one or both FINRA and the SEC. 51% percentage at CG ADVISORY SERVICES are registered to handle securities or provide financial advice. The firm has 0 disclosures, 0 being regulatory events, 0 being client events, and 0 events that have led to arbitration. Firm disclosures can occur for a number of reasons and we encourage every investor to review and perform their due diligence, as appropriate, before moving forward. You will be able to access CG ADVISORY SERVICES‘s brochures, the Form ADV, the Customer Relationship Summary (CRS), Accountant Surprise Examination Reports, and direct owners and executive officers. You will also see a list of services offered, fees & costs, conflicts of interest, and any and all related websites to the firm. In addition to these data points, our database will allow you to find every registered employee at CG ADVISORY SERVICES. Using your dashboard, you can access advisor disclosures (if any), run background checks, save, compare, and monitor your advisor for the life of your relationship. If you are still deciding which financial advisor would be best suited for your needs, our free members get access to our comparison tool which allows anyone to see relevant data points for each financial advisor and their firms in a side-by-side comparison.

Crafted using large generative AI models

Where the Statistical Data for CG ADVISORY SERVICES Comes From

Understanding the Statistics for CG ADVISORY SERVICES and How They Compare to Other Firms Through Our Analysis

Average Account Value
Individuals
$ 218,548
HNWI
$ 9,879,707
Breakdown of Assets Under Management
Total Client Assets:
$ 3,960,577,124
Individuals
$ 3,901,298,883 (97.03 % of total AUM)
HNWI
$ 59,278,241 (1.47 % of total AUM)
MISC
$ 60,205,436 (1.5 % of total AUM)
Employees
Total
136
Registered
69 (50.74% of the firm's employees are registered)
Client Ratios
259 Clients per Registered Employee
131 Clients per Employee
Clients
Total
17,857
Individuals
17,851 (99.97 %)
HNWI
6 (0.03 %)
Firm Disclosures
No Disclosures

FIRM INFORMATION

Main Address
148 E Grand River Ave., Williamston, MI 48895
Phone Number
(517) 339-7662
# of Employees
136
Services offered
Selection of other advisers (including private fund managers)
Pension consulting services
Portfolio management for businesses (other than small businesses) or institutional clients (other than registered investment companies and other pooled investment vehicles)
Portfolio management for individualss and/or small businesss
Financial planning services
Educational seminars/workshops
Fees & costs
Commissions
Hourly charges
A percentage of assets under your management
Fixed fees (other than subscription fees)
Related websites
https://www.linkedin.com/in/dan-mcpherson-cfp%c2%ae-chfc%c2%ae-05187015/detail/recent-activity/
Participation or Interest in Client Transactions

Proprietary Interest in Client Transactions
A. Do you or any related person:
(1) buy securities for yourself from advisory clients, or sell securities you own to advisory clients (principal transactions)? NO
(2) buy or sell for yourself securities (other than shares of mutual funds) that you also recommend to advisory clients? YES
(3) recommend securities (or other investment products) to advisory clients in which you or any related person has some other proprietary (ownership) interest (other than those mentioned in Items 8.A.(1) or (2))? NO

Sales Interest in Client Transactions
B. Do you or any related person:
(1) as a broker-dealer or registered representative of a broker-dealer, execute securities trades for brokerage customers in which advisory client securities are sold to or bought from the brokerage customer (agency cross transactions)? NO
(2) recommend to advisory clients, or act as a purchaser representative for advisory clients with respect to, the purchase of securities for which you or any related person serves as underwriter or general or managing partner? NO
(3) recommend purchase or sale of securities to advisory clients for which you or any related person has any other sales interest (other than the receipt of sales commissions as a broker or registered representative of a broker-dealer)? NO

Investment or Brokerage Discretion
C. Do you or any related person have discretionary authority to determine the:
(1) securities to be bought or sold for a client's account? YES
(2) amount of securities to be bought or sold for a client's account? YES
(3) broker or dealer to be used for a purchase or sale of securities for a client's account? NO
(4) commission rates to be paid to a broker or dealer for a client's securities transactions? NO
D. If you answer "yes" to C.(3) above, are any of the brokers or dealers related persons? NO
E. Do you or any related person recommend brokers or dealers to clients? YES
F. If you answer "yes" to E. above, are any of the brokers or dealers related persons? NO
G. (1) Do you or any related person receive research or other products or services other than execution from a broker-dealer or a third party ("soft dollar benefits") in connection with client securities transactions? NO
G. (2) If "yes" to G.(1) above, are all the "soft dollar benefits" you or any related persons receive eligible "research or brokerage services" under section 28(e) of the Securities Exchange Act of 1934? NO
H. (1) Do you or any related person, directly or indirectly, compensate any person that is not an employee for client referrals? YES
H. (2) Do you or any related person, directly or indirectly, provide any employee compensation that is specifically related to obtaining clients for the firm (cash or non-cash compensation in addition to the employee's regular salary)? NO
I. Do you or any related person, including any employee, directly or indirectly, receive compensation from any person (other than you or any related person) for client referrals? NO

Self-custody

A. (1) Do you have custody of any advisory clients':
(a) cash or bank accounts? NO
(b) securities? NO
(2) If you checked "yes" to Item 9.A.(1)(a) or (b), what is the approximate amount of client funds and securities and total number of clients for which you have custody:
(a) U.S. Dollar Amount $
(b) Total Number of Clients

B. (1) In connection with advisory services you provide to clients, do any of your related persons have custody of any of your advisory clients':
(a) cash or bank accounts? NO
(b) securities? NO
(2) If you checked "yes" to Item 9.B.(1)(a) or (b), what is the approximate amount of client funds and securities and total number of clients for which your related persons have custody:
(a) U.S. Dollar Amount $
(b) Total Number of Clients

C. If you or your related persons have custody of client funds or securities in connection with advisory services you provide to clients, check all the following that apply:
(1) A qualified custodian(s) sends account statements at least quarterly to the investors in the pooled investment vehicle(s) you manage. NO
(2) An independent public accountant audits annually the pooled investment vehicle(s) that you manage and the audited financial statements are distributed to the investors in the pools. NO
(3) An independent public accountant conducts an annual surprise examination of client funds and securities. NO
(4) An independent public accountant prepares an internal control report with respect to custodial services when you or your related persons are qualified custodians for client funds and securities. NO

D. Do you or your related person(s) act as qualified custodians for your clients in connection with advisory services you provide to clients?
(1) you act as a qualified custodian NO
(2) your related person(s) act as qualified custodian(s) NO

E. If you are filing your annual updating amendment and you were subject to a surprise examination by an independent public accountant during your last fiscal year, provide the date (MM/YYYY) the examination commenced:

F. If you or your related persons have custody of client funds or securities, how many persons, including, but not limited to, you and your related persons, act as qualified custodians for your clients in connection with advisory services you provide to clients? 3


FIRM DOCUMENTS

Customer Relationship Summary (CRS / SEC)Latest Form ADV
Part 2 Brochures
CAAS ADV PART 2 AMENDMENT (3/20/2025)

DIRECT OWNERS & EXECUTIVE OFFICERS

NameTitleAquiredCRD#
MAZZALI, ANTHONY, JOSEPHMANAGING MEMBER04/19992333739
CASEY, JEFFREY, JOHNMANAGING MEMBER09/19993040426
EVANGELISTA, KENNETH, PATRICKCHIEF COMPLIANCE OFFICER06/20072747013
LESPERANCE, ADAM, PATRICKDIRECTOR OF BUSINESS DEVELOPMENT01/20234249723
ROBINSON, DAVID, MICHAELDIRECTOR OF CLIENT EXPERIENCE01/20232143144

The Importance of Understanding a Firm’s Role when Evaluating an Advisor

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Advisor's working at CG ADVISORY SERVICES

David Michael Robinson

David Michael Robinson

IAR
RR
CRD#: 2143144
CFP®: Certified Financial Planner
Location:
Richmond, VA 23236
Company:
CG ADVISORY SERVICES
Disclosures:
Experience:
34 years
View Profile
KM

Kevin Meyer

Kevin David Meyer
IAR
RR
CRD#: 2833985
Location:
Ann Arbor, MI 48104
Company:
CG ADVISORY SERVICES
Disclosures:
Experience:
29 years
View Profile
KF

Karen Joy Fritz

Karen Joy Sedlar
IAR
RR
CRD#: 4819692
Location:
Fishers, IN
Company:
CG ADVISORY SERVICES
Disclosures:
Experience:
21 years
View Profile
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