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CRD#: 109008
RIA

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FIRM PROFILE

Assets Under Management:$ 99,416,799,408
Clients per Registered Employee:2
Total Number of Employees:464
Clients per Employee:1
Total Number of Individual Clients:459
Total Number of HNWI Clients:37
Average Individual Client Account Size:$ 268,505
Average HNWI Account Size:$ 2,291,565

Overview

PRINCIPAL REAL ESTATE is located at 801 Grand Ave, Des Moines, IA 50392-0001. PRINCIPAL REAL ESTATE has amassed assets under management in the amount of $99,416,799,408 spanning over 496 clients at the firm. A breakdown of these figures indicates that 93% of PRINCIPAL REAL ESTATE’s clients are individuals and 7% of their clients are high net worth individuals. PRINCIPAL REAL ESTATE has 464 total employees and of those employees, 307 can be registered with one or both FINRA and the SEC. 66% percentage at PRINCIPAL REAL ESTATE are registered to handle securities or provide financial advice. The firm has 0 disclosures, 0 being regulatory events, 0 being client events, and 0 events that have led to arbitration. Firm disclosures can occur for a number of reasons and we encourage every investor to review and perform their due diligence, as appropriate, before moving forward. You will be able to access PRINCIPAL REAL ESTATE‘s brochures, the Form ADV, the Customer Relationship Summary (CRS), Accountant Surprise Examination Reports, and direct owners and executive officers. You will also see a list of services offered, fees & costs, conflicts of interest, and any and all related websites to the firm. In addition to these data points, our database will allow you to find every registered employee at PRINCIPAL REAL ESTATE. Using your dashboard, you can access advisor disclosures (if any), run background checks, save, compare, and monitor your advisor for the life of your relationship. If you are still deciding which financial advisor would be best suited for your needs, our free members get access to our comparison tool which allows anyone to see relevant data points for each financial advisor and their firms in a side-by-side comparison.

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Where the Statistical Data for PRINCIPAL REAL ESTATE Comes From

Understanding the Statistics for PRINCIPAL REAL ESTATE and How They Compare to Other Firms Through Our Analysis

Average Account Value
Individuals
$ 268,505
HNWI
$ 2,291,565
Breakdown of Assets Under Management
Total Client Assets:
$ 208,031,526
Individuals
$ 123,243,607 (0.12 % of total AUM)
HNWI
$ 84,787,919 (0.09 % of total AUM)
MISC
$ 99,208,767,882 (99.79 % of total AUM)
Employees
Total
464
Registered
307 (66.16% of the firm's employees are registered)
Client Ratios
2 Clients per Registered Employee
1 Clients per Employee
Clients
Total
496
Individuals
459 (92.54 %)
HNWI
37 (7.46 %)
Firm Disclosures
No Disclosures

FIRM INFORMATION

Main Address
801 Grand Ave, Des Moines, IA 50392-0001
Mailing Address
711 High Street, Des Moines, IA 50392-0001
Phone Number
(800) 787-1621
# of Employees
464
Services offered
Portfolio management for pooled investment vehicles (other than investment companies)
Portfolio management for investment companies (as well as "business development companies" that have made an election pursuant to section 54 of the Investment Company Act of 1940)
Portfolio management for businesses (other than small businesses) or institutional clients (other than registered investment companies and other pooled investment vehicles)
Portfolio management for individualss and/or small businesss
Fees & costs
Performance-based fees
A percentage of assets under your management
Fixed fees (other than subscription fees)
Related websites
https://www.linkedin.com/company/principal-asset-management
Participation or Interest in Client Transactions

Proprietary Interest in Client Transactions
A. Do you or any related person:
(1) buy securities for yourself from advisory clients, or sell securities you own to advisory clients (principal transactions)? YES
(2) buy or sell for yourself securities (other than shares of mutual funds) that you also recommend to advisory clients? YES
(3) recommend securities (or other investment products) to advisory clients in which you or any related person has some other proprietary (ownership) interest (other than those mentioned in Items 8.A.(1) or (2))? YES

Sales Interest in Client Transactions
B. Do you or any related person:
(1) as a broker-dealer or registered representative of a broker-dealer, execute securities trades for brokerage customers in which advisory client securities are sold to or bought from the brokerage customer (agency cross transactions)? YES
(2) recommend to advisory clients, or act as a purchaser representative for advisory clients with respect to, the purchase of securities for which you or any related person serves as underwriter or general or managing partner? YES
(3) recommend purchase or sale of securities to advisory clients for which you or any related person has any other sales interest (other than the receipt of sales commissions as a broker or registered representative of a broker-dealer)? YES

Investment or Brokerage Discretion
C. Do you or any related person have discretionary authority to determine the:
(1) securities to be bought or sold for a client's account? YES
(2) amount of securities to be bought or sold for a client's account? YES
(3) broker or dealer to be used for a purchase or sale of securities for a client's account? YES
(4) commission rates to be paid to a broker or dealer for a client's securities transactions? YES
D. If you answer "yes" to C.(3) above, are any of the brokers or dealers related persons? YES
E. Do you or any related person recommend brokers or dealers to clients? YES
F. If you answer "yes" to E. above, are any of the brokers or dealers related persons? YES
G. (1) Do you or any related person receive research or other products or services other than execution from a broker-dealer or a third party ("soft dollar benefits") in connection with client securities transactions? YES
G. (2) If "yes" to G.(1) above, are all the "soft dollar benefits" you or any related persons receive eligible "research or brokerage services" under section 28(e) of the Securities Exchange Act of 1934? YES
H. (1) Do you or any related person, directly or indirectly, compensate any person that is not an employee for client referrals? YES
H. (2) Do you or any related person, directly or indirectly, provide any employee compensation that is specifically related to obtaining clients for the firm (cash or non-cash compensation in addition to the employee's regular salary)? YES
I. Do you or any related person, including any employee, directly or indirectly, receive compensation from any person (other than you or any related person) for client referrals? YES

Self-custody

A. (1) Do you have custody of any advisory clients':
(a) cash or bank accounts? YES
(b) securities? YES
(2) If you checked "yes" to Item 9.A.(1)(a) or (b), what is the approximate amount of client funds and securities and total number of clients for which you have custody:
(a) U.S. Dollar Amount $ 12,847,643,389
(b) Total Number of Clients 33

B. (1) In connection with advisory services you provide to clients, do any of your related persons have custody of any of your advisory clients':
(a) cash or bank accounts? NO
(b) securities? NO
(2) If you checked "yes" to Item 9.B.(1)(a) or (b), what is the approximate amount of client funds and securities and total number of clients for which your related persons have custody:
(a) U.S. Dollar Amount $
(b) Total Number of Clients

C. If you or your related persons have custody of client funds or securities in connection with advisory services you provide to clients, check all the following that apply:
(1) A qualified custodian(s) sends account statements at least quarterly to the investors in the pooled investment vehicle(s) you manage. YES
(2) An independent public accountant audits annually the pooled investment vehicle(s) that you manage and the audited financial statements are distributed to the investors in the pools. YES
(3) An independent public accountant conducts an annual surprise examination of client funds and securities. YES
(4) An independent public accountant prepares an internal control report with respect to custodial services when you or your related persons are qualified custodians for client funds and securities. NO

D. Do you or your related person(s) act as qualified custodians for your clients in connection with advisory services you provide to clients?
(1) you act as a qualified custodian NO
(2) your related person(s) act as qualified custodian(s) YES

E. If you are filing your annual updating amendment and you were subject to a surprise examination by an independent public accountant during your last fiscal year, provide the date (MM/YYYY) the examination commenced: 2024-06

F. If you or your related persons have custody of client funds or securities, how many persons, including, but not limited to, you and your related persons, act as qualified custodians for your clients in connection with advisory services you provide to clients? 2


FIRM DOCUMENTS

Customer Relationship Summary (CRS / SEC)Latest Form ADV
Part 2 Brochures
PRINCIPAL REAL ESTATE INVESTORS 2025 FORM ADV PART 2A (3/31/2025)
Accountant Surprise Examination Report
Accounting Firm NameFiling DateForm ADV-E CoverForm ADV-E Report
ERNST & YOUNG LLP09/26/2025
ERNST & YOUNG LLP10/28/2024
ERNST & YOUNG LLP11/28/2023
ERNST & YOUNG LLP09/28/2023
ERNST & YOUNG LLP12/20/2022

DIRECT OWNERS & EXECUTIVE OFFICERS

NameTitleAquiredCRD#
HALTER, PATRICK, GREGORYCHAIRMAN10/19984372565
PRINCIPAL GLOBAL INVESTORS HOLDING COMPANY (US) LLC100% OWNERSHIP05/2017
EVERETT, TODD, EUGENECHIEF EXECUTIVE OFFICER09/20186629511
BHATIA, KAMALDIRECTOR11/20204933060
Lange, Justin, ThomasCHIEF COMPLIANCE OFFICER10/20227638768
DJURASOVIC, GEORGEGENERAL COUNSEL11/20234228028

Related companies

  • PRINCIPAL SECURITIES, INC.1137
  • PRINCIPAL ASSET MANAGEMENT109002
  • PRINCIPAL ADVISED SERVICES297324

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Advisor's working at PRINCIPAL REAL ESTATE

Devlin William Carothers
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Devlin William Carothers

IAR
RR
CRD#: 4250377
CFP®: Certified Financial PlannerCPWA®: Certified Private Wealth Advisor
Location:
Vancouver, WA 98684
Company:
AMERIPRISE FINANCIAL SERVICES, LLC
Disclosures:
Experience:
25 years
View Profile
David W Smith
AdvisorCheck Check Mark

David W Smith

David W Smith, David Warren Smith, David Smith
PR
CRD#: 6845350
CFP®: Certified Financial Planner
Location:
Ontario, CA 91764
Company:
FALCON WEALTH PLANNING, INC.
Disclosures:
Experience:
8 years
View Profile
John Ricci Hoover
AdvisorCheck Check Mark

John Ricci Hoover

John Hoover
IAR
CRD#: 6184464
Location:
Dallas, TX
Company:
MAIA WEALTH
Disclosures:
Experience:
12 years
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