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CRD#: 106817
RIA

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FIRM PROFILE

Assets Under Management:$ 1,939,495,799
Clients per Registered Employee:52
Total Number of Employees:35
Clients per Employee:28
Total Number of Individual Clients:669
Total Number of HNWI Clients:326
Average Individual Client Account Size:$ 355,980
Average HNWI Account Size:$ 5,118,070

Overview

PINNACLE ADVISORS is located at 6 West 3rd St. Ste 100, Mansfield, OH 44902. PINNACLE ADVISORS has amassed assets under management in the amount of $1,939,495,799 spanning over 995 clients at the firm. A breakdown of these figures indicates that 67% of PINNACLE ADVISORS’s clients are individuals and 33% of their clients are high net worth individuals. PINNACLE ADVISORS has 35 total employees and of those employees, 19 can be registered with one or both FINRA and the SEC. 54% percentage at PINNACLE ADVISORS are registered to handle securities or provide financial advice. The firm has 0 disclosures, 0 being regulatory events, 0 being client events, and 0 events that have led to arbitration. Firm disclosures can occur for a number of reasons and we encourage every investor to review and perform their due diligence, as appropriate, before moving forward. You will be able to access PINNACLE ADVISORS‘s brochures, the Form ADV, the Customer Relationship Summary (CRS), Accountant Surprise Examination Reports, and direct owners and executive officers. You will also see a list of services offered, fees & costs, conflicts of interest, and any and all related websites to the firm. In addition to these data points, our database will allow you to find every registered employee at PINNACLE ADVISORS. Using your dashboard, you can access advisor disclosures (if any), run background checks, save, compare, and monitor your advisor for the life of your relationship. If you are still deciding which financial advisor would be best suited for your needs, our free members get access to our comparison tool which allows anyone to see relevant data points for each financial advisor and their firms in a side-by-side comparison.

Crafted using large generative AI models

Where the Statistical Data for PINNACLE ADVISORS Comes From

Understanding the Statistics for PINNACLE ADVISORS and How They Compare to Other Firms Through Our Analysis

Average Account Value
Individuals
$ 355,980
HNWI
$ 5,118,070
Breakdown of Assets Under Management
Total Client Assets:
$ 1,906,641,282
Individuals
$ 238,150,402 (12.28 % of total AUM)
HNWI
$ 1,668,490,880 (86.03 % of total AUM)
MISC
$ 32,854,517 (1.69 % of total AUM)
Employees
Total
35
Registered
19 (54.29% of the firm's employees are registered)
Client Ratios
52 Clients per Registered Employee
28 Clients per Employee
Clients
Total
995
Individuals
669 (67.24 %)
HNWI
326 (32.76 %)
Firm Disclosures
No Disclosures

FIRM INFORMATION

Main Address
6 West 3rd St. Ste 100, Mansfield, OH 44902
Phone Number
(419) 526-5226
# of Employees
35
Services offered
Selection of other advisers (including private fund managers)
Pension consulting services
Portfolio management for businesses (other than small businesses) or institutional clients (other than registered investment companies and other pooled investment vehicles)
Portfolio management for individualss and/or small businesss
Financial planning services
Fees & costs
Hourly charges
A percentage of assets under your management
Fixed fees (other than subscription fees)
Related websites
https://www.facebook.com/pinnaclewealthplanning/
Participation or Interest in Client Transactions

Proprietary Interest in Client Transactions
A. Do you or any related person:
(1) buy securities for yourself from advisory clients, or sell securities you own to advisory clients (principal transactions)? NO
(2) buy or sell for yourself securities (other than shares of mutual funds) that you also recommend to advisory clients? NO
(3) recommend securities (or other investment products) to advisory clients in which you or any related person has some other proprietary (ownership) interest (other than those mentioned in Items 8.A.(1) or (2))? NO

Sales Interest in Client Transactions
B. Do you or any related person:
(1) as a broker-dealer or registered representative of a broker-dealer, execute securities trades for brokerage customers in which advisory client securities are sold to or bought from the brokerage customer (agency cross transactions)? NO
(2) recommend to advisory clients, or act as a purchaser representative for advisory clients with respect to, the purchase of securities for which you or any related person serves as underwriter or general or managing partner? NO
(3) recommend purchase or sale of securities to advisory clients for which you or any related person has any other sales interest (other than the receipt of sales commissions as a broker or registered representative of a broker-dealer)? NO

Investment or Brokerage Discretion
C. Do you or any related person have discretionary authority to determine the:
(1) securities to be bought or sold for a client's account? YES
(2) amount of securities to be bought or sold for a client's account? YES
(3) broker or dealer to be used for a purchase or sale of securities for a client's account? NO
(4) commission rates to be paid to a broker or dealer for a client's securities transactions? NO
D. If you answer "yes" to C.(3) above, are any of the brokers or dealers related persons? NO
E. Do you or any related person recommend brokers or dealers to clients? YES
F. If you answer "yes" to E. above, are any of the brokers or dealers related persons? NO
G. (1) Do you or any related person receive research or other products or services other than execution from a broker-dealer or a third party ("soft dollar benefits") in connection with client securities transactions? NO
G. (2) If "yes" to G.(1) above, are all the "soft dollar benefits" you or any related persons receive eligible "research or brokerage services" under section 28(e) of the Securities Exchange Act of 1934? NO
H. (1) Do you or any related person, directly or indirectly, compensate any person that is not an employee for client referrals? YES
H. (2) Do you or any related person, directly or indirectly, provide any employee compensation that is specifically related to obtaining clients for the firm (cash or non-cash compensation in addition to the employee's regular salary)? YES
I. Do you or any related person, including any employee, directly or indirectly, receive compensation from any person (other than you or any related person) for client referrals? NO

Self-custody

A. (1) Do you have custody of any advisory clients':
(a) cash or bank accounts? YES
(b) securities? NO
(2) If you checked "yes" to Item 9.A.(1)(a) or (b), what is the approximate amount of client funds and securities and total number of clients for which you have custody:
(a) U.S. Dollar Amount $ 288,000,000
(b) Total Number of Clients 450

B. (1) In connection with advisory services you provide to clients, do any of your related persons have custody of any of your advisory clients':
(a) cash or bank accounts? NO
(b) securities? NO
(2) If you checked "yes" to Item 9.B.(1)(a) or (b), what is the approximate amount of client funds and securities and total number of clients for which your related persons have custody:
(a) U.S. Dollar Amount $
(b) Total Number of Clients

C. If you or your related persons have custody of client funds or securities in connection with advisory services you provide to clients, check all the following that apply:
(1) A qualified custodian(s) sends account statements at least quarterly to the investors in the pooled investment vehicle(s) you manage. YES
(2) An independent public accountant audits annually the pooled investment vehicle(s) that you manage and the audited financial statements are distributed to the investors in the pools. NO
(3) An independent public accountant conducts an annual surprise examination of client funds and securities. NO
(4) An independent public accountant prepares an internal control report with respect to custodial services when you or your related persons are qualified custodians for client funds and securities. NO

D. Do you or your related person(s) act as qualified custodians for your clients in connection with advisory services you provide to clients?
(1) you act as a qualified custodian NO
(2) your related person(s) act as qualified custodian(s) NO

E. If you are filing your annual updating amendment and you were subject to a surprise examination by an independent public accountant during your last fiscal year, provide the date (MM/YYYY) the examination commenced:

F. If you or your related persons have custody of client funds or securities, how many persons, including, but not limited to, you and your related persons, act as qualified custodians for your clients in connection with advisory services you provide to clients? 1


FIRM DOCUMENTS

Customer Relationship Summary (CRS / SEC)Latest Form ADV
Part 2 Brochures
PINNACLE DISCLOSURE BROCHURE (10/9/2025)
Accountant Surprise Examination Report
Accounting Firm NameFiling DateForm ADV-E CoverForm ADV-E Report
HBK CPAS & CONSULTANTS10/27/2023
HBK CPAS AND CONSULTANTS12/22/2022

DIRECT OWNERS & EXECUTIVE OFFICERS

NameTitleAquiredCRD#
HEICHEL, WILLIAM, DAVIDCHAIRMAN OF THE BOARD04/19824348372
HEICHEL, KATHLEEN, E.TREASURER & BOARD MEMBER12/20204620448
HENDERSON, JENNIFER, SUZANNECOO & CCO01/20072526343
HEICHEL, KEITH, ALLENPRESIDENT & CEO01/20112058597
HEICHEL, SCOTT, ANDREWCIO01/20196214510
HEICHEL, DAVID, WILLIAMVP-MARKETING03/20192453722
THE KEITH A. HEICHEL IRREVOCABLE TRUST DATED 2020OWNER12/2020
THE JENNIFER S HENDERSON IRREVOCABLE TRUST DATED 2020OWNER12/2020
THE DAVID S. HEICHEL IRREVOCABLE TRUST DATED 2016OWNER12/2020
THE SCOTT A. HEICHEL IRREVOCABLE TRUST DATED 2010OWNER12/2020
THE ADAM HEICHEL IRREVOCABLE TRUST DATED 2010OWNER12/2020
HEICHEL, KEITH, ALLENCO-TRUSTEE OF THE KEITH A. HEICHEL IRREVOCABLE TRUST DATED 202012/20202058597
THE DAVID S. HEICHEL IRREVOCABLE TRUST DATED 2020OWNER12/2020
THE ADAM HEICHEL IRREVOCABLE TRUST DATED 2020OWNER12/2020
THE SCOTT A. HEICHEL IRREVOCABLE TRUST DATED 2020OWNER12/2020
HEICHEL, SCOTT, ANDREWCO-TRUSTEE OF THE SCOTT A. HEICHEL IRREVOCABLE TRUST DATED 202012/20206214510
HENDERSON, JENNIFER, SUZANNECO-TRUSTEE OF THE SCOTT A. HEICHEL IRREVOCABLE TRUST DATED 2010 & THE ADAM J. HEICHEL IRREVOCABLE TRUST DATED 201012/20102526343
HENDERSON, JENNIFER, SUZANNECO-TRUSTEE OF THE DAVID W. HEICHEL IRREVOCABLE TRUST DATED 201612/20162526343
HENDERSON, JENNIFER, SUZANNECO-TRUSTEE OF THE DAVID W. HEICHEL IRREVOCABLE TRUST DATED 2020 AND THE JENNIFER S. HENDERSON IRREVOCABLE TRUST DATED 202012/20202526343
HEICHEL, DAVID, WILLIAMCO-TRUSTEE OF THE JENNIFER S. HENDERDSON IRREVOCABLE TRUST DATED 2020 AND THE DAVID W. HEICHEL IRREVOCABLE TRUST DATED 202012/20202453722
Heichel, Adam, JospehCO-TRUSTEE OF THE ADAM J. HEICHEL IRREVOCABLE TRUST DATED 201012/20107361344
Heichel, Adam, JospehCO-TRUSTEE OF THE ADAM J. HEICHEL IRREVOCABLE TRUST DATED 202012/20207361344

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Advisor's working at PINNACLE ADVISORS

William Joseph Cunningham

William Joseph Cunningham

Bill Cunningham, Billy Cunningham, William Joseph Cunningham Jr, William Joseph Cunningham
IAR
CRD#: 1799567
CFP®: Certified Financial PlannerChFC®: Chartered Financial ConsultantCLU®: Chartered Life Underwriter
Location:
Sarasota, FL 34233
Company:
PINNACLE ADVISORS
Disclosures:
Experience:
37 years
View Profile
KH

Keith Allen Heichel

IAR
CRD#: 2058597
CFP®: Certified Financial Planner
Location:
Medina, OH 44256
Company:
PINNACLE ADVISORS
Disclosures:
Experience:
35 years
View Profile
WH

William David Heichel

IAR
CRD#: 4348372
CFP®: Certified Financial Planner
Location:
Mansfield, OH 44902
Company:
PINNACLE ADVISORS
Disclosures:
Experience:
19 years
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