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CRD#: 106805
RIA

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FIRM PROFILE

Assets Under Management:$ 551,414,090
Clients per Registered Employee:47
Total Number of Employees:10
Clients per Employee:38
Total Number of Individual Clients:176
Total Number of HNWI Clients:199
Average Individual Client Account Size:$ 319,824
Average HNWI Account Size:$ 2,488,065

Overview

NORTHWEST FINANCIAL SERVICES INC is located at 9333 N Meridian St Ste 300, Indianapolis, IN 46260. NORTHWEST FINANCIAL SERVICES INC has amassed assets under management in the amount of $551,414,090 spanning over 375 clients at the firm. A breakdown of these figures indicates that 47% of NORTHWEST FINANCIAL SERVICES INC’s clients are individuals and 53% of their clients are high net worth individuals. NORTHWEST FINANCIAL SERVICES INC has 10 total employees and of those employees, 8 can be registered with one or both FINRA and the SEC. 80% percentage at NORTHWEST FINANCIAL SERVICES INC are registered to handle securities or provide financial advice. The firm has 0 disclosures, 0 being regulatory events, 0 being client events, and 0 events that have led to arbitration. Firm disclosures can occur for a number of reasons and we encourage every investor to review and perform their due diligence, as appropriate, before moving forward. You will be able to access NORTHWEST FINANCIAL SERVICES INC‘s brochures, the Form ADV, the Customer Relationship Summary (CRS), Accountant Surprise Examination Reports, and direct owners and executive officers. You will also see a list of services offered, fees & costs, conflicts of interest, and any and all related websites to the firm. In addition to these data points, our database will allow you to find every registered employee at NORTHWEST FINANCIAL SERVICES INC. Using your dashboard, you can access advisor disclosures (if any), run background checks, save, compare, and monitor your advisor for the life of your relationship. If you are still deciding which financial advisor would be best suited for your needs, our free members get access to our comparison tool which allows anyone to see relevant data points for each financial advisor and their firms in a side-by-side comparison.

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Where the Statistical Data for NORTHWEST FINANCIAL SERVICES INC Comes From

Understanding the Statistics for NORTHWEST FINANCIAL SERVICES INC and How They Compare to Other Firms Through Our Analysis

Average Account Value
Individuals
$ 319,824
HNWI
$ 2,488,065
Breakdown of Assets Under Management
Total Client Assets:
$ 551,414,090
Individuals
$ 56,289,079 (10.21 % of total AUM)
HNWI
$ 495,125,011 (89.79 % of total AUM)
MISC
$ 0 (0 % of total AUM)
Employees
Total
10
Registered
8 (80% of the firm's employees are registered)
Client Ratios
47 Clients per Registered Employee
38 Clients per Employee
Clients
Total
375
Individuals
176 (46.93 %)
HNWI
199 (53.07 %)
Firm Disclosures
No Disclosures

FIRM INFORMATION

Main Address
9333 N Meridian St Ste 300, Indianapolis, IN 46260
Phone Number
(317) 844-0448
# of Employees
10
Services offered
Portfolio management for individualss and/or small businesss
Financial planning services
Fees & costs
A percentage of assets under your management
Fixed fees (other than subscription fees)
Related websites
http://www.northwestfinancial.net
Participation or Interest in Client Transactions

Proprietary Interest in Client Transactions
A. Do you or any related person:
(1) buy securities for yourself from advisory clients, or sell securities you own to advisory clients (principal transactions)? NO
(2) buy or sell for yourself securities (other than shares of mutual funds) that you also recommend to advisory clients? YES
(3) recommend securities (or other investment products) to advisory clients in which you or any related person has some other proprietary (ownership) interest (other than those mentioned in Items 8.A.(1) or (2))? NO

Sales Interest in Client Transactions
B. Do you or any related person:
(1) as a broker-dealer or registered representative of a broker-dealer, execute securities trades for brokerage customers in which advisory client securities are sold to or bought from the brokerage customer (agency cross transactions)? NO
(2) recommend to advisory clients, or act as a purchaser representative for advisory clients with respect to, the purchase of securities for which you or any related person serves as underwriter or general or managing partner? NO
(3) recommend purchase or sale of securities to advisory clients for which you or any related person has any other sales interest (other than the receipt of sales commissions as a broker or registered representative of a broker-dealer)? NO

Investment or Brokerage Discretion
C. Do you or any related person have discretionary authority to determine the:
(1) securities to be bought or sold for a client's account? YES
(2) amount of securities to be bought or sold for a client's account? YES
(3) broker or dealer to be used for a purchase or sale of securities for a client's account? YES
(4) commission rates to be paid to a broker or dealer for a client's securities transactions? YES
D. If you answer "yes" to C.(3) above, are any of the brokers or dealers related persons? NO
E. Do you or any related person recommend brokers or dealers to clients? YES
F. If you answer "yes" to E. above, are any of the brokers or dealers related persons? NO
G. (1) Do you or any related person receive research or other products or services other than execution from a broker-dealer or a third party ("soft dollar benefits") in connection with client securities transactions? NO
G. (2) If "yes" to G.(1) above, are all the "soft dollar benefits" you or any related persons receive eligible "research or brokerage services" under section 28(e) of the Securities Exchange Act of 1934? NO
H. (1) Do you or any related person, directly or indirectly, compensate any person that is not an employee for client referrals? NO
H. (2) Do you or any related person, directly or indirectly, provide any employee compensation that is specifically related to obtaining clients for the firm (cash or non-cash compensation in addition to the employee's regular salary)? NO
I. Do you or any related person, including any employee, directly or indirectly, receive compensation from any person (other than you or any related person) for client referrals? NO

Self-custody

A. (1) Do you have custody of any advisory clients':
(a) cash or bank accounts? NO
(b) securities? YES
(2) If you checked "yes" to Item 9.A.(1)(a) or (b), what is the approximate amount of client funds and securities and total number of clients for which you have custody:
(a) U.S. Dollar Amount $ 182,561,258
(b) Total Number of Clients 289

B. (1) In connection with advisory services you provide to clients, do any of your related persons have custody of any of your advisory clients':
(a) cash or bank accounts? NO
(b) securities? NO
(2) If you checked "yes" to Item 9.B.(1)(a) or (b), what is the approximate amount of client funds and securities and total number of clients for which your related persons have custody:
(a) U.S. Dollar Amount $
(b) Total Number of Clients

C. If you or your related persons have custody of client funds or securities in connection with advisory services you provide to clients, check all the following that apply:
(1) A qualified custodian(s) sends account statements at least quarterly to the investors in the pooled investment vehicle(s) you manage. NO
(2) An independent public accountant audits annually the pooled investment vehicle(s) that you manage and the audited financial statements are distributed to the investors in the pools. NO
(3) An independent public accountant conducts an annual surprise examination of client funds and securities. YES
(4) An independent public accountant prepares an internal control report with respect to custodial services when you or your related persons are qualified custodians for client funds and securities. NO

D. Do you or your related person(s) act as qualified custodians for your clients in connection with advisory services you provide to clients?
(1) you act as a qualified custodian NO
(2) your related person(s) act as qualified custodian(s) NO

E. If you are filing your annual updating amendment and you were subject to a surprise examination by an independent public accountant during your last fiscal year, provide the date (MM/YYYY) the examination commenced: 2024-11

F. If you or your related persons have custody of client funds or securities, how many persons, including, but not limited to, you and your related persons, act as qualified custodians for your clients in connection with advisory services you provide to clients? 54


FIRM DOCUMENTS

Customer Relationship Summary (CRS / SEC)Latest Form ADV
Part 2 Brochures
NWFS BROCHURE (10/1/2025)
Accountant Surprise Examination Report
Accounting Firm NameFiling DateForm ADV-E CoverForm ADV-E Report
LALLY & CO., LLC01/15/2025
LALLY & CO., LLC12/28/2023
LALLY & CO., LLC01/12/2023

DIRECT OWNERS & EXECUTIVE OFFICERS

NameTitleAquiredCRD#
YEITER, MATTHEW, COLINPRESIDENT12/20205795570
GROSS, THOMAS, DANEVICE PRESIDENT12/20205975414
PETTERSEN, AARON, JAMESCHIEF COMPLIANCE OFFICER, SECRETARY01/20193099298

The Importance of Understanding a Firm’s Role when Evaluating an Advisor

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Advisor's working at NORTHWEST FINANCIAL SERVICES INC

Matthew Colin Yeiter

Matthew Colin Yeiter

IAR
CRD#: 5795570
CFP®: Certified Financial Planner
Location:
Indianapolis, IN 46260
Company:
NORTHWEST FINANCIAL SERVICES INC
Disclosures:
Experience:
14 years
View Profile
HW

Holly Marie Wharton

Holly Marie Olmstead
IAR
CRD#: 5402724
CFP®: Certified Financial Planner
Location:
Indianapolis, IN 46260
Company:
NORTHWEST FINANCIAL SERVICES INC
Disclosures:
Experience:
18 years
View Profile
MO

Molly O'shea

IAR
CRD#: 7605321
Location:
Indianapolis, IN 46260
Company:
NORTHWEST FINANCIAL SERVICES INC
Disclosures:
Experience:
3 years
View Profile
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