WP
William L. Pierce
M HOLDINGS SECURITIES
Greensboro, NC 27409
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CRD#: 845708
WP
Professional summary
William Luther Pierce, who also goes by Lou Pierce, is a registered financial advisor currently at M HOLDINGS SECURITIES, INC. located in Greensboro, North Carolina and MBL ADVISORS located in Charlotte, North Carolina.
William is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 1977. William has worked at 5 firms and has passed the Series 65, Series 63, Series 6TO, Series 22TO, SIE and Series 1 exams.
Question & Answer
Are you a "fiduciary"?
Yes
Aliases
Lou Pierce
Other business activities
Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
1) AGENT SELLING TRADITIONAL INSURANCE PRODUCTS 2) TPG Consulting LLC; 6520 Airport Center Drive, Suite 203, Greensboro NC 27409; M Financial Member Firm Affiliation; Investment Related; President; Consulting and Sales of Insurance and Investments; 10/1/2014; 160 hours per month; 160 hours per month during trading hours.
CRS (Client Relationship Summary) - RIA
Click below to view William Luther Pierce's CRS (Customer Relationship Summary).
CRS (Client Relationship Summary) - BD
Click below to view William Luther Pierce's CRS (Customer Relationship Summary).
Certified licenses
Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
NoneExperience
Current
September 17, 2004 - Present
M HOLDINGS SECURITIES, INC.
Office #1: 6520 Airport Center Dr., Ste 203, Greensboro, NC 27409RIA
BD
CRD#: 43285
Greensboro, NC
Current
November 12, 2025 - Present
MBL ADVISORS
Office #1: 301 S. Mcdowell Street Suite 1100, Charlotte, NC 28204RIA
CRD#: 305176
Charlotte, NC
Current
May 28, 2004 - Present
M HOLDINGS SECURITIES, INC.
Office #1: 6520 Airport Center Dr., Ste 203, Greensboro, NC 27409RIA
BD
CRD#: 43285
Greensboro, NC
Past
August 22, 2001 - June 3, 2004
WS GRIFFITH SECURITIES, INC.
RIA
CRD#: 10410
GREENSBORO, NC
Past
March 3, 1983 - June 3, 2004
WS GRIFFITH SECURITIES, INC.
BD
CRD#: 10410
HARTFORD, CT
Past
October 5, 1978 - October 6, 1983
PROVIDENT MARKETING CORPORATION
BD
CRD#: 7328
Past
December 2, 1977 - November 5, 1981
ALLSTATE ASSURANCE COMPANY
BD
CRD#: 39
Primary Firm SEC Registration
This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
MH
M HOLDINGS SECURITIES, INC.
M HOLDINGS SECURITIES, INC.
CRD#: 43285 / SEC#: 801-57304, 8-50214
RIA
Registered Investment Advisory firm - SEC (3/14/2000 Approved)BD
Broker-Dealer Firm Regulated by FINRA (Denver district office)
State Registrations and Notice Filings
Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.RR
indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.Visual representation of state registrations
RR
Florida(12/21/2010)
RR
Idaho(10/11/2021)
RR
Massachusetts(5/5/2021)
RR
North Carolina(5/28/2004)
IAR
North Carolina(9/17/2004)
RR
South Carolina(10/11/2010)
RR
Virginia(5/28/2004)
Exams
State Security Law Exam
State Security Law Exam
General Industry/Product Exam
RR
Series 6TO
Date: 1/2/2023
Investment Company Products/Variable Contracts Representative ExaminationGeneral Industry/Product Exam
RR
Series 22TO
Date: 1/2/2023
Direct Participation Programs Representative ExaminationGeneral Industry/Product Exam
General Industry/Product Exam
RR
Series 1
Date: 11/23/1977
Registered Representative ExaminationSRO Registrations
RR
FINRA
Current Firm
MH
M HOLDINGS SECURITIES, INC.
M HOLDINGS SECURITIES, INC.
CRD#: 43285 / SEC#: 801-57304, 8-50214
RIA
Registered Investment Advisory firm - SEC (3/14/2000 Approved)BD
Broker-Dealer Firm Regulated by FINRA (Denver district office)
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Contact information
Main Address
1125 N.w. Couch Street Suite 900, Portland, OR 97209
Mailing Address
P.o. Box 2207, Portland, OR 97208-2207
Phone number
(888) 520-6784
Established
Oregon since 03/21/1997
Firm type
Corporation
Fiscal year end
December
Firm Size
Large
# of Employees
1,442
SEC notice filing (53 States and Territories)
FINRA licenses (53 States and Territories)
Direct owners and executive officers
| Name | Position | CRD# |
|---|---|---|
| M FINANCIAL HOLDINGS INCORPORATED | EQUITY OWNER | |
| HANEY-JACKSON, LAURA ELIZABETH | VICE PRESIDENT - PRINCIPAL OPERATIONS OFFICER | 4771801 |
| LUDWIG, STEVEN CHARLES | CHIEF COMPLIANCE OFFICER | 2440911 |
| ROGERS, MARIA RENEE | PRINCIPAL FINANCIAL OFFICER | 2442526 |
| SCHOONMAKER, MICHAEL SKI | CHIEF EXECUTIVE OFFICER | 2408456 |
Regulatory assets under management
| Total Number of Accounts | 8,234 |
| AUM (Assets Under Management) | $ 4,078,516,284 |
Disclosures
| Regulatory Event | 5 |
Accountant surprise examination report
| Filing Date | Form ADV-E Cover | Form ADV-E Report |
|---|---|---|
| 09/10/2025 | ||
| 11/13/2024 | ||
| 08/28/2023 |
Red Flags
Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.
Check for any disclosures as part of your thorough research when choosing an advisor.
Company Information
M HOLDINGS SECURITIES, INC.
CRD#: 43285Greensboro, NC 27409TRUST BUT VERIFY
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Contact information
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