Alex R. Lieblong

LIEBLONG & ASSOCIATES

Little Rock, AR 72211

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CRD#: 839906

Professional summary

Alex Ray Lieblong, who also goes by Alex R Lieblong, is a registered financial professional currently at LIEBLONG & ASSOCIATES, INC. located in Little Rock, Arkansas.

Alex is registered as a RR (Registered Representative) and started their career in finance in 1977. Alex has worked at 5 firms and has passed the Series 65, Series 63, Series 99TO, Series 79TO, SIE, Series 3, PC, Series 7, Series 10, Series 9, Series 24, Series 8 and Series 12 exams.

Question & Answer

Are you a "fiduciary"?

Aliases

Alex R Lieblong

Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

The advisor shows no other business activity.

Blog Corner

CRS (Client Relationship Summary) - BD

Click below to view Alex Ray Lieblong's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

Certified licenses

Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®

None

Experience

Current

June 16, 1997 - Present

LIEBLONG & ASSOCIATES, INC.

Office #1: 10809 Executive Center Drive Suite 117, Little Rock, AR 72211Office #2: 10809 Executive Center Drive Suite 117, Little Rock, AR 72211

RIA

CRD#: 42578

Little Rock, AR

Past

February 12, 1987 - July 3, 1997

UBS FINANCIAL SERVICES INC.

CRD#: 8174

Past

August 18, 1982 - February 27, 1987

E. F. HUTTON & COMPANY INC

CRD#: 235

Past

September 26, 1978 - August 26, 1982

MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATED

CRD#: 7691

Past

July 5, 1977 - September 26, 1978

MERRILL LYNCH, PIERCE, FENNER & SMITH, INC.

CRD#: 572

Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".

LIEBLONG & ASSOCIATES, INC.

KEY COLONY MANAGEMENT, LLC ("RELYING ADVISER") | LONG ASSOCIATES INC. | LIEBLONG & ASSOCIATES, INC.

CRD#: 42578 / SEC#: 801-78968, 8-49880

RIA

Registered Investment Advisory firm - SEC (1/2/2014 Approved)

Arkansas

Registered Investment Advisory firm - SEC (1/23/2014 Terminated)

Texas

Registered Investment Advisory firm - SEC (1/23/2014 Terminated)

Broker-Dealer Firm Regulated by FINRA (New Orleans district office)

Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.

indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.

Visual representation of state registrations

Arizona
(7/3/1997)

Arkansas
(6/23/1997)

California
(6/24/1997)

Florida
(6/30/1997)

Indiana
(10/3/2003)

Kentucky
(7/24/2000)

Louisiana
(7/14/1997)

Massachusetts
(7/3/1997)

Minnesota
(2/14/2013)

Mississippi
(8/27/1997)

Missouri
(11/13/2001)

Nevada
(11/5/2008)

New Jersey
(7/14/1997)

New York
(12/2/1999)

Ohio
(8/20/2007)

South Carolina
(2/21/2013)

Tennessee
(8/13/2007)

Texas
(7/28/1997)

Virginia
(6/20/2002)

Washington
(4/11/2017)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.

Exams

State Security Law Exam

IAR

Series 65

Date: 10/10/1994

Uniform Investment Adviser Law Examination

State Security Law Exam

Series 63

Date: 10/28/1981

Uniform Securities Agent State Law Examination

General Industry/Product Exam

Series 99TO

Date: 1/2/2023

Operations Professional Examination

General Industry/Product Exam

Series 79TO

Date: 1/2/2023

Investment Banking Registered Representative Examination

General Industry/Product Exam

SIE

Date: 10/1/2018

Securities Industry Essentials Examination

General Industry/Product Exam

Series 3

Date: 1/10/1989

National Commodity Futures Examination

General Industry/Product Exam

PC

Date: 6/18/1977

AMEX Put and Call Exam

General Industry/Product Exam

Series 7

Date: 6/18/1977

General Securities Representative Examination

Principal/Supervisory Exam

Series 10

Date: 1/2/2023

General Securities Sales Supervisor - General Module Examination

Principal/Supervisory Exam

Series 9

Date: 1/2/2023

General Securities Sales Supervisor - Options Module Examination

Principal/Supervisory Exam

Series 24

Date: 2/14/1997

General Securities Principal Examination

Principal/Supervisory Exam

Series 8

Date: 3/10/1987

General Securities Sales Supervisor Examination (Options Module & General Module)

Principal/Supervisory Exam

Series 12

Date: 4/18/1984

NYSE Branch Manager Examination

SRO Registrations

FINRA

Current Firm

LIEBLONG & ASSOCIATES, INC.

KEY COLONY MANAGEMENT, LLC ("RELYING ADVISER") | LONG ASSOCIATES INC. | LIEBLONG & ASSOCIATES, INC.

CRD#: 42578 / SEC#: 801-78968, 8-49880

RIA

Registered Investment Advisory firm - SEC (1/2/2014 Approved)

Arkansas

Registered Investment Advisory firm - SEC (1/23/2014 Terminated)

Texas

Registered Investment Advisory firm - SEC (1/23/2014 Terminated)

Broker-Dealer Firm Regulated by FINRA (New Orleans district office)

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Contact information

Main Address

10809 Executive Center Drive Suite 117, Little Rock, AR 72211

Mailing Address

P.o. Box 24520, Little Rock, AR 72221

Phone number

(501) 219-2003

Established

Arkansas since 04/01/1996

Firm type

Corporation

Fiscal year end

September

Firm Size

Small

# of Employees

SEC notice filing (1 States and Territories)

FINRA licenses (30 States and Territories)

Documents

Customer Relationship Summary (CRS / SEC)

Customer Relationship Summary (CRS / FINRA)

Latest Form ADV

Part 2 Brochures

PART 2A OF FORM ADV (12/16/2025)

Direct owners and executive officers

Name	Position	CRD#
LIEBLONG, ALEX RAY	PRESIDENT/CHIEF EXECUTIVE OFFICER, LIEBLONG & ASSOCIATES, INC.	839906
FIVEASH, VALERIE M	VICE PRESIDENT	7229314
LIEBLONG, JASON RAY	VICE PRESIDENT, LIEBLONG & ASSOCIATES, INC.	2366644
WILLIAMS, MARY ELLEN	VP/CFO/FINOP/SEC/TREAS/CCO/OPTIONS PRINCIPAL/MUNI PRINCIPAL, LIEBLONG & ASSOCIATES, INC.	4529272

Regulatory assets under management

Total Number of Accounts	132
AUM (Assets Under Management)	$ 197,949,758

Accountant surprise examination report

Filing Date	Form ADV-E Cover	Form ADV-E Report
11/24/2025	Cover Page	Report
09/24/2024	Cover Page	Report
10/11/2023	Cover Page	Report

Red Flags

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

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Alex R. Lieblong

Professional summary

Question & Answer

Aliases

Other business activities

Blog Corner

CRS (Client Relationship Summary) - BD

Click below to view Alex Ray Lieblong's CRS (Customer Relationship Summary).

Certified licenses

Experience

UBS FINANCIAL SERVICES INC.

E. F. HUTTON & COMPANY INC

MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATED

MERRILL LYNCH, PIERCE, FENNER & SMITH, INC.

Primary Firm SEC Registration

LIEBLONG & ASSOCIATES, INC.

State Registrations and Notice Filings

Exams

Series 65

Date: 10/10/1994

Series 63

Date: 10/28/1981

Series 99TO

Date: 1/2/2023

Series 79TO

Date: 1/2/2023

SIE

Date: 10/1/2018

Series 3

Date: 1/10/1989

PC

Date: 6/18/1977

Series 7

Date: 6/18/1977

Series 10

Date: 1/2/2023

Series 9

Date: 1/2/2023

Series 24

Date: 2/14/1997

Series 8

Date: 3/10/1987

Series 12

Date: 4/18/1984

FINRA

Current Firm

LIEBLONG & ASSOCIATES, INC.

Contact information

SEC notice filing (1 States and Territories)

FINRA licenses (30 States and Territories)

Documents

Part 2 Brochures

Direct owners and executive officers

Regulatory assets under management

Accountant surprise examination report

Red Flags

Company Information

LIEBLONG & ASSOCIATES, INC.

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