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Marilyn Capelli Dimitroff

CFP®
CRD# 836838·Registered 1977 - 2017
Previously Registered: Being a previously registered professional could mean that Marilyn is no longer operating under the supervision of the SEC or FINRA. That means that the Securities and Exchange Commission may not be able to oversee the services that this specific professional is providing.

Professional Summary

Marilyn Capelli Dimitroff, CFP®, who also goes by Marilyn Ruth Capelli, Marilyn Ruth Rouen, was a registered financial advisor. Marilyn was a previously registered financial professional and started their career in finance 1977 - 2017. Marilyn had worked at 7 firms and has passed the Series 63, Series 65, Series 7 and Series 24 exams.

At a Glance

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Fiduciary Standard

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Fee Structure

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Account Minimum

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Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Other Aliases

Marilyn Ruth Capelli, Marilyn Ruth Rouen

Blog Corner

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Videos & Posts

This advisor has not added any videos or posts yet.

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Contact Information

No current employment

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Credentials

CFP®
Certified Financial Planner

Years of Experience

49 years in the financial services industry

Current & Past Employments

PLANNING ALTERNATIVES LTD·CRD# 110268
RIA
Bloomfield Hills, MI
October 14, 2013 - September 5, 2017
CAPELLI FINANCIAL SERVICES INC·CRD# 106610
RIA
Bloomfield Hills, MI
February 10, 2010 - December 31, 2013
INVEST FINANCIAL CORPORATION·CRD# 12984
BD
April 7, 1992 - November 15, 1994
FOREST SECURITIES,INC.·CRD# 16255
BD
May 23, 1985 - April 24, 1990
CAPITAL SECURITIES INVESTMENT CORPORATION·CRD# 5606
BD
January 16, 1985 - January 15, 1986
IFR SECURITIES, INC.·CRD# 10976
BD
January 2, 1985 - June 3, 1985
MANLEY, BENNETT, MCDONALD & CO·CRD# 551
BD
April 21, 1977 - February 13, 1978

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Current Firm

PLANNING ALTERNATIVES LTD
PLANNING ALTERNATIVES LTD

PLANNING ALTERNATIVES LTD

CRD#: 110268 / SEC#: 801-18310
RIA
Registered Investment Advisory firm - SEC (2/2/1983 Approved)

Contact Information

Main Address

255 South Old Woodward Ave. Suite 310, Birmingham, MI 48009-6615

Phone Number

(248) 645-1520

# of Employees

20

SEC notice filing (17 States and Territories)

Registered to provide investment advisory services in 17 US states and territories.

Documents

Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

PLANNING ALTERNATIVES ADV PART 2A BROCHURE 8 7 26 (8/7/2026)

Regulatory Assets Under Management

Total Number of Accounts

693

AUM (Assets Under Management)

$1,541,372,016

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Other business activities

Information obtained from regulatory filings. Advisors can request corrections through their firm or regulator.

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

The advisor shows no other business activity.

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Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
PLANNING ALTERNATIVES LTD
PLANNING ALTERNATIVES LTD

PLANNING ALTERNATIVES LTD

CRD#: 110268 / SEC#: 801-18310
RIA
Registered Investment Advisory firm - SEC (2/2/1983 Approved)

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
This advisor is not registered in any state.

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 63 — Uniform Securities Agent State Law Examination

Passed Jun 1992About the Series 63 exam

Series 65 — Uniform Investment Adviser Law Examination

Passed Sep 1991About the Series 65 exam

Series 7 — General Securities Representative Examination

Passed Apr 1977About the Series 7 exam

Series 24 — General Securities Principal Examination

Passed Jan 1985About the Series 24 exam

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CRS (Client Relationship Summary)

The CRS(Customer Relationship Summary) document is not provided.

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