Lucy Herrera
Professional Summary
Lucy Herrera is a registered financial advisor currently at TRUIST ADVISORY SERVICES, INC. located in Odessa, Texas and TRUIST INVESTMENT SERVICES, INC. located in Odessa, Texas. Lucy is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 2025. Lucy has worked at 2 firms and has passed the Series 66, Series 7TO and SIE exams.
At a Glance
Fiduciary Standard
Fee Structure
Account Minimum
Active Clients
Fiduciary Standard
Fee Structure
Account Minimum
Active Clients
Other Aliases
There are no additional aliases reported.
Similar Advisors
EQUITABLE ADVISORS, LLC
HORTER INVESTMENT MANAGEMENT, LLC
J.P. MORGAN SECURITIES LLC
RBC CAPITAL MARKETS, LLC
Videos & Posts
This advisor has not added any videos or posts yet.
Similar Advisors
EQUITABLE ADVISORS, LLC
HORTER INVESTMENT MANAGEMENT, LLC
J.P. MORGAN SECURITIES LLC
RBC CAPITAL MARKETS, LLC
Contact Information
This advisor has not claimed their profile yet, so there is no contact information to display at this time.
Similar Advisors
EQUITABLE ADVISORS, LLC
HORTER INVESTMENT MANAGEMENT, LLC
J.P. MORGAN SECURITIES LLC
RBC CAPITAL MARKETS, LLC
Disclosures on record.
Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.
Similar Advisors
EQUITABLE ADVISORS, LLC
HORTER INVESTMENT MANAGEMENT, LLC
J.P. MORGAN SECURITIES LLC
RBC CAPITAL MARKETS, LLC
Years of Experience
1 years registered in the securities industry
Current & Past Employments
Current
Past
Similar Advisors
EQUITABLE ADVISORS, LLC
HORTER INVESTMENT MANAGEMENT, LLC
J.P. MORGAN SECURITIES LLC
RBC CAPITAL MARKETS, LLC
Current Firm
SUNTRUST ADVISORY SERVICES LLC | TRUIST ADVISORY SERVICES, INC. | SUNTRUST ADVISORY SERVICES, INC.
Contact Information
Main Address
303 Peachtree Street 2nd Floor, Atlanta, GA 30303Mailing Address
Po Box 4418 Mc 107, Atlanta, GA 30302Phone Number
(800) 874-4770# of Employees
2,461SEC notice filing (52 States and Territories)
Registered to provide investment advisory services in 52 US states and territories.
Documents
Regulatory Assets Under Management
Total Number of Accounts
129,307AUM (Assets Under Management)
$77,391,727,185Accountant Surprise Examination Report
| Filing Date | Form ADV-E Cover | Form ADV-E Report |
|---|---|---|
| 04/09/2026 | Cover Page | Report |
| 04/24/2025 | Cover Page | Report |
| 03/28/2024 | Cover Page | Report |
Similar Advisors
EQUITABLE ADVISORS, LLC
HORTER INVESTMENT MANAGEMENT, LLC
J.P. MORGAN SECURITIES LLC
RBC CAPITAL MARKETS, LLC
Other business activities
Information obtained from regulatory filings. Advisors can request corrections through their firm or regulator.
Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
The advisor shows no other business activity.
Similar Advisors
EQUITABLE ADVISORS, LLC
HORTER INVESTMENT MANAGEMENT, LLC
J.P. MORGAN SECURITIES LLC
RBC CAPITAL MARKETS, LLC
Primary Firm SEC Registration
SUNTRUST ADVISORY SERVICES LLC | TRUIST ADVISORY SERVICES, INC. | SUNTRUST ADVISORY SERVICES, INC.
State Registrations and Notice Filings
(4/8/2026)
(4/8/2026)
Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.Note:This rule does not apply to broker-dealer activity.
Exams
Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.
SRO Registrations
Similar Advisors
EQUITABLE ADVISORS, LLC
HORTER INVESTMENT MANAGEMENT, LLC
J.P. MORGAN SECURITIES LLC
RBC CAPITAL MARKETS, LLC
CRS (Client Relationship Summary) - RIA
Click below to view Lucy Herrera's CRS (Customer Relationship Summary).
Similar Advisors
EQUITABLE ADVISORS, LLC
HORTER INVESTMENT MANAGEMENT, LLC
J.P. MORGAN SECURITIES LLC
RBC CAPITAL MARKETS, LLC