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Howard Lee Barto

CRD# 802827·Registered 1974 - 2022
Previously Registered: Being a previously registered professional could mean that Howard is no longer operating under the supervision of the SEC or FINRA. That means that the Securities and Exchange Commission may not be able to oversee the services that this specific professional is providing.

Professional Summary

Howard Lee Barto was a registered financial advisor. Howard was a previously registered financial professional and started their career in finance 1974 - 2022. Howard had worked at 7 firms and has passed the Series 65, Series 63, Series 7TO, SIE and Series 1 exams.

At a Glance

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Fiduciary Standard

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Fee Structure

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Account Minimum

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Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Other Aliases

There are no additional aliases reported.

Blog Corner

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Videos & Posts

This advisor has not added any videos or posts yet.

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Contact Information

No current employment

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Years of Experience

52 years in the financial services industry

Current & Past Employments

AMERITAS ADVISORY SERVICES, LLC·CRD# 317245
RIA
San Ramon, CA
November 1, 2021 - August 11, 2022
AMERITAS INVESTMENT COMPANY, LLC·CRD# 14869
RIA
San Ramon, CA
January 2, 2018 - November 1, 2021
AMERITAS INVESTMENT COMPANY, LLC·CRD# 14869
RIA
San Ramon, CA
June 30, 2006 - December 31, 2017
AMERITAS INVESTMENT COMPANY, LLC·CRD# 14869
BD
San Ramon, CA
June 30, 2006 - August 11, 2022
CARILLON INVESTMENTS, INC.·CRD# 14646
RIA
Danville, CA
May 11, 1999 - June 30, 2006
CARILLON INVESTMENTS, INC.·CRD# 14646
BD
Danville, CA
October 26, 1998 - June 30, 2006
SENTRA SECURITIES CORPORATION·CRD# 10249
BD
Phoenix, AZ
December 20, 1993 - January 21, 1999
SENTRA SECURITIES CORPORATION·CRD# 10249
BD
Phoenix, AZ
May 17, 1991 - December 10, 1991
SENTRA SECURITIES CORPORATION·CRD# 10249
BD
Phoenix, AZ
May 24, 1990 - December 11, 1990
FIRST AFFILIATED SECURITIES·CRD# 23737
BD
La Jolla, CA
August 25, 1989 - May 29, 1990
PFG SECURITIES, INC.·CRD# 15401
BD
October 4, 1988 - August 25, 1989
WASHINGTON NATIONAL EQUITY COMPANY·CRD# 4242
BD
November 12, 1974 - August 12, 1988

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Current Firm

AA
AMERITAS ADVISORY SERVICES, LLC

AMERITAS ADVISORY SERVICES, LLC

CRD#: 317245 / SEC#: 801-55153
RIA
Registered Investment Advisory firm - SEC (1/13/1998 Approved)

Contact Information

Main Address

5900 O Street, Lincoln, NE 68510

Phone Number

(800) 335-9858

# of Employees

797

SEC notice filing (51 States and Territories)

Registered to provide investment advisory services in 51 US states and territories.

Documents

Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

FORM ADV PART 2A (10/1/2026)

Regulatory Assets Under Management

Total Number of Accounts

45,299

AUM (Assets Under Management)

$13,746,443,625

Accountant Surprise Examination Report

Filing DateForm ADV-E CoverForm ADV-E Report
10/28/2025Cover PageReport
07/23/2024Cover PageReport

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Other business activities

Information obtained from regulatory filings. Advisors can request corrections through their firm or regulator.

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

LICENSED AS AN INDEPENDENT INSURANCE AGENT TO SELL FIXED INSURANCE PRODUCTS; *PET INSURANCE AGENCY OF AMERICA; SAME AS BRANCH; NON-INV REL; SALES OF PET INSURANCE TO EMPLOYER AND ASSOCIATION GROUPS; OWNER; START DATE=04/2010; HRS/MO=2; TRADING HRS/MO=2; SALES OF PET INSURANCE; *DAVID WHITE & ASSOCIATES; SAME AS BRANCH; INV REL; INSURANCE SALES; ADVISOR; START DATE=04/1973; HRS/MO=160; TRADING HRS/MO=100; SALES AGENT; *Cancer Guardian Comprehensive Cancer Support; same as branch; non-inv rel; comprehensive cancer support program designed to provide an individual and family with the dedicated resources, technology and genetic testing needed to effectively navigate cancer while improving chances of survival; Agent; start date=09/2020; hrs/mo=2; trading hrs/mo=1; soliciting individuals to consider the program to supplement their medical insurance services to create awareness of genetic cancer probabilities and, if diagnosed, to provide access to confirmation of it and specific treatment options; *Barto/Lucas Insurance & Financial Services; same as branch; inv rel; within our normal business practice with David White & Associates and specifically with our work with the California Judges Association, we would like to use Barto/Lucas for its brand name recognition; Partner; start date=09/2020; hrs/mo=40; trading hrs/mo=40; insurance sales

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Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
AA
AMERITAS ADVISORY SERVICES, LLC

AMERITAS ADVISORY SERVICES, LLC

CRD#: 317245 / SEC#: 801-55153
RIA
Registered Investment Advisory firm - SEC (1/13/1998 Approved)

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
This advisor is not registered in any state.

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 65 — Uniform Investment Adviser Law Examination

Passed Apr 1999About the Series 65 exam

Series 63 — Uniform Securities Agent State Law Examination

Passed Apr 1999About the Series 63 exam

Series 7TO — General Securities Representative Examination

Passed Jan 2023About the Series 7TO exam

SIE — Securities Industry Essentials Examination

Passed Oct 2018About the SIE exam

Series 1 — Registered Representative Examination

Passed Nov 1974

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CRS (Client Relationship Summary)

The CRS(Customer Relationship Summary) document is not provided.

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