Robert B. Farr

CANNON FINANCIAL STRATEGISTS

Athens, GA 30605

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CRD#: 7817403

Professional summary

Robert B Farr, who also goes by Robert Farr, is a registered financial advisor currently at CANNON FINANCIAL STRATEGISTS, INC. located in Athens, Georgia and CANNON SECURITIES, INC. located in Athens, Georgia.

Robert is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 2024. Robert has worked at 4 firms and has passed the Series 66, Series 7TO and SIE exams.

Question & Answer

Are you a "fiduciary"?

Yes

Aliases

Robert Farr

Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

The advisor shows no other business activity.

Blog Corner

CRS (Client Relationship Summary) - RIA

Click below to view Robert B Farr's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

Certified licenses

Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®

None

Experience

Current

August 21, 2024 - Present

CANNON FINANCIAL STRATEGISTS, INC.

Office #1: 649-8 South Milledge Ave, Athens, GA 30605

RIA

CRD#: 133509

Athens, GA

Current

October 20, 2025 - Present

CANNON SECURITIES, INC.

Office #1: 649 South Milledge Ave. Suite 6, Athens, GA 30605

CRD#: 152287

Athens, GA

Past

July 22, 2024 - July 29, 2024

MERIT FINANCIAL ADVISORS

RIA

CRD#: 142457

Albany, GA

Past

March 19, 2024 - August 5, 2024

LPL FINANCIAL LLC

CRD#: 6413

ALBANY, GA

Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".

CANNON FINANCIAL STRATEGISTS, INC.

CRD#: 133509 / SEC#: 801-79869

RIA

Registered Investment Advisory firm - (6/18/2014 Approved)

Georgia

Registered Investment Advisory firm - (6/19/2014 Terminated)

Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR

means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.

Highlighted states indicate IAR registrations

IAR

Georgia
(8/21/2024)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.

Exams

State Security Law Exam

IAR

Series 66

Date: 7/10/2024

Uniform Combined State Law Examination

General Industry/Product Exam

Series 7TO

Date: 3/19/2024

General Securities Representative Examination

General Industry/Product Exam

SIE

Date: 9/27/2023

Securities Industry Essentials Examination

SRO Registrations

FINRA

Current Firm

CANNON FINANCIAL STRATEGISTS, INC.

CRD#: 133509 / SEC#: 801-79869

RIA

Registered Investment Advisory firm - (6/18/2014 Approved)

Georgia

Registered Investment Advisory firm - (6/19/2014 Terminated)

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Contact information

Main Address

649-8 South Milledge Ave, Athens, GA 30605

Mailing Address

Phone number

(706) 548-3422

Established

Firm type

Fiscal year end

# of Employees

SEC notice filing (10 States and Territories)

Documents

Customer Relationship Summary (CRS / SEC)

Latest Form ADV

Part 2 Brochures

CANNON FINANCIAL STRATEGISTS - DISCLOSURE BROCHURE (3/31/2025)

Regulatory assets under management

Total Number of Accounts	3,140
AUM (Assets Under Management)	$ 1,433,957,745

Red Flags

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

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Advisor Monitoring

Firm Stability Insights

Robert B. Farr

Professional summary

Question & Answer

Aliases

Other business activities

Blog Corner

CRS (Client Relationship Summary) - RIA

Click below to view Robert B Farr's CRS (Customer Relationship Summary).

Certified licenses

Experience

CANNON SECURITIES, INC.

MERIT FINANCIAL ADVISORS

LPL FINANCIAL LLC

Primary Firm SEC Registration

CANNON FINANCIAL STRATEGISTS, INC.

State Registrations and Notice Filings

Exams

Series 66

Date: 7/10/2024

Series 7TO

Date: 3/19/2024

SIE

Date: 9/27/2023

FINRA

Current Firm

CANNON FINANCIAL STRATEGISTS, INC.

Contact information

SEC notice filing (10 States and Territories)

Documents

Part 2 Brochures

Regulatory assets under management

Red Flags

Company Information

CANNON FINANCIAL STRATEGISTS, INC.

TRUST BUT VERIFY

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