LR
Luke Roach
AMERITAS ADVISORY SERVICES
Grand Rapids, MI 49503
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CRD#: 7766486
LR
Professional summary
Luke Roach is a registered financial advisor currently at AMERITAS ADVISORY SERVICES, LLC located in Grand Rapids, Michigan and AMERITAS INVESTMENT COMPANY, LLC located in Grand Rapids, Michigan.
Luke is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 2023. Luke has worked at 2 firms and has passed the Series 66, Series 7TO and SIE exams.
Question & Answer
Are you a "fiduciary"?
Yes
Aliases
None
Other business activities
Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
HEITZMAN & ASSOCIATES INC; INV REL; SAME AS BRANCH; SECURITIES AND INSURANCE; EMPLOYEE; START DATE=06/2023; HRS/MO=160; TRADING HRS/MO=160; PERFORM OPERATIONS ON VENDOR WEBSITES, TAKE NOTES DURING CLIENT MEETINGS, ASSIST IN DOCUMENT PREPARATION FOR CLIENT MEETINGS, HELP MANAGE THE INVESTMENT SELECTION OF MODEL PORTFOLIOS AND ASSIST IN THE REBALANCING AND TRADING OF CLIENT ACCOUNTS * Canvas Financial; inv rel; 38 Keyes Ave Ste 125, San Francisco CA 94129; company is a combination of nine separate agencies that are with Ameritas-shell DBA for marketing and firm consolidation purposes; Associate; start date=06/2023; hrs/mo=160; trading hrs/mo=160; no responsibilities
CRS (Client Relationship Summary) - RIA
Click below to view Luke Roach's CRS (Customer Relationship Summary).
Certified licenses
Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
NoneExperience
Current
May 8, 2024 - Present
AMERITAS ADVISORY SERVICES, LLC
Office #1: 223 Fulton St E Ste 224, Grand Rapids, MI 49503RIA
CRD#: 317245
Grand Rapids, MI
Current
December 22, 2023 - Present
AMERITAS INVESTMENT COMPANY, LLC
Office #1: 233 Fulton St E Ste 224, Grand Rapids, MI 49503BD
CRD#: 14869
Grand Rapids, MI
Primary Firm SEC Registration
This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
AA
AMERITAS ADVISORY SERVICES, LLC
AMERITAS ADVISORY SERVICES, LLC
CRD#: 317245 / SEC#: 801-55153
RIA
Registered Investment Advisory firm - (1/13/1998 Approved)State Registrations and Notice Filings
Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.RR
indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.Visual representation of state registrations
RR
California(9/29/2025)
RR
Florida(9/29/2025)
RR
Michigan(5/8/2024)
IAR
Michigan(5/8/2024)
RR
Tennessee(9/29/2025)
IAR
Texas(5/8/2024)
RR
Texas(6/14/2024)
Exams
State Security Law Exam
General Industry/Product Exam
RR
Series 7TO
Date: 12/22/2023
General Securities Representative ExaminationGeneral Industry/Product Exam
SRO Registrations
RR
FINRA
Current Firm
AA
AMERITAS ADVISORY SERVICES, LLC
AMERITAS ADVISORY SERVICES, LLC
CRD#: 317245 / SEC#: 801-55153
RIA
Registered Investment Advisory firm - (1/13/1998 Approved)Upgrade to AdvisorCheck Premium
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Contact information
Main Address
5900 O Street, Lincoln, NE 68510
Mailing Address
Phone number
(800) 335-9858
Established
Firm type
Fiscal year end
# of Employees
560
SEC notice filing (51 States and Territories)
Documents
Regulatory assets under management
| Total Number of Accounts | 41,501 |
| AUM (Assets Under Management) | $ 11,506,548,514 |
Accountant surprise examination report
| Filing Date | Form ADV-E Cover | Form ADV-E Report |
|---|---|---|
| 10/28/2025 | ||
| 07/23/2024 | ||
| 07/27/2023 |
Red Flags
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Company Information
AMERITAS ADVISORY SERVICES, LLC
CRD#: 317245Grand Rapids, MI 49503TRUST BUT VERIFY
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