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Connor Baker

ASSET ALLOCATION STRATEGIES
GRAND RAPIDS, MI
·CRD# 7706436·3 years registered

Professional Summary

Connor Baker, who also goes by Connor Gentry Baker, is a registered financial advisor currently at ASSET ALLOCATION STRATEGIES, LLC located in Grand Rapids, Michigan and GLP INVESTMENT SERVICES, LLC located in Farmington, Michigan. Connor is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 2023. Connor has worked at 3 firms and has passed the Series 66, Series 7TO and SIE exams.

At a Glance

Advisory Accounts Only

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Other Aliases

Connor Gentry Baker

Blog Corner

More Resources

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Videos & Posts

This advisor has not added any videos or posts yet.

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Contact Information

This advisor has not claimed their profile yet, so there is no contact information to display at this time.

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Years of Experience

3 years registered in the securities industry

Current & Past Employments

Current

ASSET ALLOCATION STRATEGIES, LLCCurrent·CRD# 152339
RIA
Grand Rapids, MI
December 20, 2024 - Present
GLP INVESTMENT SERVICES, LLCCurrent·CRD# 25450
BD
33335 Grand River, Farmington, MI 48336
December 20, 2024 - Present

Past

NORTHWESTERN MUTUAL INVESTMENT SERVICES, LLCPast·CRD# 2881
RIA
Grand Rapids, MI
September 18, 2023 - December 5, 2024
NORTHWESTERN MUTUAL INVESTMENT SERVICES, LLCPast·CRD# 2881
BD
Grand Rapids, MI
August 23, 2023 - December 5, 2024

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Current Firm

AA
ASSET ALLOCATION STRATEGIES, LLC

ASSET ALLOCATION STRATEGIES, LLC

CRD#: 152339 / SEC#: 801-106707
RIA
Registered Investment Advisory firm - SEC (9/28/2015 Approved)
Massachusetts
Registered Investment Advisory firm - Massachusetts (3/30/2021 Terminated)
Michigan
Registered Investment Advisory firm - Michigan (3/30/2021 Terminated)
Vermont
Registered Investment Advisory firm - Vermont (6/14/2018 Terminated)
Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

Contact Information

Main Address

33335 Grand River, Farmington, MI 48336

Phone Number

(248) 489-0101

# of Employees

45

SEC notice filing (22 States and Territories)

Registered to provide investment advisory services in 22 US states and territories.

Documents

Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

ASSET ALLOCATION STRATEGIES, LLC FORM 2A 2025 (9/18/2026)

Regulatory Assets Under Management

Total Number of Accounts

6,660

AUM (Assets Under Management)

$1,019,375,000

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Other business activities

Information obtained from regulatory filings. Advisors can request corrections through their firm or regulator.

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

(1) GLP & ASSOCIATES | INVESTMENT RELATED | FARMINGTON, MI | NATURE: LIFE INSURANCE/ANNUITY SALES | POSITION: INSURANCE AGENT | START DATE: Dec.2024| APX 90 HRS/MO., 80 HRS DURING TRADING HOURS | DUTIES: LIFE INSURANCE AND FIXED/INDEX ANNUITY SALES AND SERVICING INSURANCE CLIENTS.
(2) ASSET ALLOCATION STRATEGIES, LLC | INVESTMENT RELATED | FARMINGTON, MI | NATURE: INVESTMENT ADVISOR | POSITION: IAR | START DATE: Dec.2024| APX 90 HRS/MO., 80 HRS DURING TRADING HOURS | DUTIES: SOLICIT, SERVICE, ACTIVELY MANAGE ADVISORY ACCOUNTS/CLIENTS.
(3) GROUP MEDICAL, LIFE, and DISABILITY INSURANCE SALES | INVESTMENT RELATED | GRAND RAPIDS, MI | NATURE: GROUP INSURANCE SALES | POSITION: AGENT| START DATE: JAN.2026 | APX. HOURS/MO: 120 (6 DURING TRADING HOURS)

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Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
AA
ASSET ALLOCATION STRATEGIES, LLC

ASSET ALLOCATION STRATEGIES, LLC

CRD#: 152339 / SEC#: 801-106707
RIA
Registered Investment Advisory firm - SEC (9/28/2015 Approved)
Massachusetts
Registered Investment Advisory firm - Massachusetts (3/30/2021 Terminated)
Michigan
Registered Investment Advisory firm - Michigan (3/30/2021 Terminated)
Vermont
Registered Investment Advisory firm - Vermont (6/14/2018 Terminated)
Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
RR
indicates the advisor is registered as a Registered Representative in this state, allowing securities offerings such as stocks, bonds, and mutual funds through a broker-dealer.
RR
Florida
(12/20/2024)
RR
Michigan
(12/20/2024)
IAR
Michigan
(12/20/2024)
IAR
Texas
(12/8/2025)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.Note:This rule does not apply to broker-dealer activity.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 66 — Uniform Combined State Law Examination

Passed Sep 2023About the Series 66 exam

Series 7TO — General Securities Representative Examination

Passed Aug 2023About the Series 7TO exam

SIE — Securities Industry Essentials Examination

Passed Jul 2023About the SIE exam
FINRA
SRO Registrations

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CRS (Client Relationship Summary) - RIA

Click below to view Connor Baker's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

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