LT
Lana R. Trofholz
KEYSTONE FINANCIAL SERVICES
Omaha, NE 68114
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CRD#: 7665999
LT
Professional summary
Lana Renee Trofholz, who also goes by Lana Crosland, is a registered financial advisor currently at KEYSTONE FINANCIAL SERVICES, LLC located in Omaha, Nebraska and PRIVATE CLIENT SERVICES, LLC located in Omaha, Nebraska.
Lana is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 2023. Lana has worked at 5 firms and has passed the Series 66, Series 7TO and SIE exams.
Question & Answer
Are you a "fiduciary"?
Yes
Aliases
Lana Crosland
Other business activities
Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
1) Lana Trofholz is dually-registered as an investment advisor representative with Keystone Financial Services, LLC - since 01/2024 and as a registered representative with Private Client Services, LLC - since 01/2024. Business is conducted from 9802 Nicholas Street, Suite 315A;, Omaha, NE, 68114. Approximately 90% of Mrs. Trofholz's time is for services as an investment advisor representative and the balance as a registered representative. Keystone Financial Services, LLC and Private Client Services, LLC are not affiliated. 2) Peak Wellness; not investment related; 19876 H St, , Omaha, NE. 68135; Accounts payable and bank reconciliations; accountant; 6/1/2025; 30 hours per month; accounts payable and bank reconciliations 3) Co-Op Insurance Agency; San Diego, CA; ins rltd; agent/broker; fixed ins sales- FL, FA DI, LTC; 11/2022-pres; 1hr/mo; 1 hr/mo trading * RF Brokerage; St. Louis, MO; ins rltd; agent/broker; group insurance sales; 11/2022-pres; 1 hr/mo; 1 hr/mo trading
CRS (Client Relationship Summary) - RIA
Click below to view Lana Renee Trofholz's CRS (Customer Relationship Summary).
Certified licenses
Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
NoneExperience
Current
January 23, 2024 - Present
KEYSTONE FINANCIAL SERVICES, LLC
Office #1: 9802 Nicholas Street Suite 315a, Omaha, NE 68114RIA
CRD#: 308397
Omaha, NE
Current
January 23, 2024 - Present
PRIVATE CLIENT SERVICES, LLC
Office #1: 9802 Nicholas St Suite 315a, Omaha, NE 68114RIA
BD
CRD#: 120222
Omaha, NE
Past
August 10, 2023 - January 11, 2024
CETERA INVESTMENT ADVISERS LLC
RIA
CRD#: 105644
OMAHA, NE
Past
August 10, 2023 - January 11, 2024
CETERA WEALTH SERVICES, LLC
BD
CRD#: 13572
OMAHA, NE
Past
March 14, 2023 - August 10, 2023
SECURIAN FINANCIAL SERVICES, INC.
RIA
CRD#: 15296
OMAHA, NE
Past
January 19, 2023 - August 10, 2023
SECURIAN FINANCIAL SERVICES, INC.
BD
CRD#: 15296
OMAHA, NE
Primary Firm SEC Registration
This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
KF
KEYSTONE FINANCIAL SERVICES, LLC
KEYSTONE FINANCIAL SERVICES, LLC
CRD#: 308397 / SEC#: 801-120787
RIA
Registered Investment Advisory firm - (4/14/2021 Approved)Nebraska
Registered Investment Advisory firm - (6/7/2021 Terminated)Texas
Registered Investment Advisory firm - (6/7/2021 Terminated)State Registrations and Notice Filings
Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.RR
indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.Visual representation of state registrations
RR
Nebraska(1/23/2024)
IAR
Nebraska(1/23/2024)
Exams
State Security Law Exam
General Industry/Product Exam
RR
Series 7TO
Date: 1/19/2023
General Securities Representative ExaminationGeneral Industry/Product Exam
SRO Registrations
RR
FINRA
Current Firm
KF
KEYSTONE FINANCIAL SERVICES, LLC
KEYSTONE FINANCIAL SERVICES, LLC
CRD#: 308397 / SEC#: 801-120787
RIA
Registered Investment Advisory firm - (4/14/2021 Approved)Nebraska
Registered Investment Advisory firm - (6/7/2021 Terminated)Texas
Registered Investment Advisory firm - (6/7/2021 Terminated)Upgrade to AdvisorCheck Premium
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Contact information
Main Address
9802 Nicholas Street Suite 315a, Omaha, NE 68114
Mailing Address
Phone number
(402) 392-1212
Established
Firm type
Fiscal year end
# of Employees
9
SEC notice filing (12 States and Territories)
Regulatory assets under management
| Total Number of Accounts | 1,530 |
| AUM (Assets Under Management) | $ 192,794,638 |
Red Flags
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Company Information
KEYSTONE FINANCIAL SERVICES, LLC
CRD#: 308397Omaha, NE 68114TRUST BUT VERIFY
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