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Matthew J. Lake

ASSET ALLOCATION STRATEGIES
Grand Rapids, MI 49525
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CRD#: 7412000
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Professional summary


Matthew James Lake is a registered financial advisor currently at ASSET ALLOCATION STRATEGIES, LLC located in Grand Rapids, Michigan and GLP INVESTMENT SERVICES, LLC located in Grand Rapids, Michigan.

Matthew is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 2021. Matthew has worked at 2 firms and has passed the Series 65, Series 63, Series 6TO and SIE exams.

top-8-questions

Question & Answer


Are you a "fiduciary"?
Yes

Aliases


None

Other business activities


Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
(1) GLP & ASSOCIATES, INVESTMENT RELATED, 33335 GRAND RIVER AVE. FARMINGTON MI, NATURE: LIFE INSURANCE/ANNUITY SALES, POSITION: INSURANCE AGENT, START DATE: DEC.2020, APX 80 HRS/MO., 70 HRS DURING TRADING HOURS, DUTIES: LIFE INSURANCE AND FIXED/INDEX ANNUITY SALES AND SERVICING INSURANCE CLIENTS. (2) ASSET ALLOCATION STRATEGIES, LLC; INVESTMENT RELATED; LOCATION:FARMINGTON MI; NATURE: INVESTMENT ADVISOR; POSITION: IAR; START DATE: 03/2022; APX 40 HRS/MO., 30 HRS DURING TRADING HOURS; DUTIES: SOLICIT, SERVICE, ACTIVELY MANAGE ADVISORY ACCOUNTS/CLIENTS.

Blog Corner


CRS (Client Relationship Summary) - RIA


Click below to view Matthew James Lake's CRS (Customer Relationship Summary).
CRS (Customer Relationship Summary)

Certified licenses


Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
None

Experience


Current

March 28, 2022 - Present

ASSET ALLOCATION STRATEGIES, LLC

Office #1: 3258 Clear Vista Ct, Grand Rapids, MI 49525
RIA
CRD#: 152339
Grand Rapids, MI
Current

August 5, 2021 - Present

GLP INVESTMENT SERVICES, LLC

Office #1: 3258 Clear Vista Ct., Grand Rapids, MI 49525
BD
CRD#: 25450
Grand Rapids, MI

Primary Firm SEC Registration


This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
AA
ASSET ALLOCATION STRATEGIES, LLC
ASSET ALLOCATION STRATEGIES, LLC

CRD#: 152339 / SEC#: 801-106707

RIA
Registered Investment Advisory firm - (9/28/2015 Approved)
Massachusetts
Registered Investment Advisory firm - (3/30/2021 Terminated)
Michigan
Registered Investment Advisory firm - (3/30/2021 Terminated)
Vermont
Registered Investment Advisory firm - (6/14/2018 Terminated)

State Registrations and Notice Filings


Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
RR
indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.

Visual representation of state registrations

IAR
Louisiana
(12/1/2023)
RR
Michigan
(9/3/2021)
IAR
Michigan
(3/28/2022)
RR
Ohio
(10/7/2022)

Exams


State Security Law Exam
IAR
Series 65
Date: 3/28/2022
Uniform Investment Adviser Law Examination
State Security Law Exam
General Industry/Product Exam
RR
Series 6TO
Date: 8/5/2021
Investment Company Products/Variable Contracts Representative Examination
General Industry/Product Exam
SRO Registrations
RR
FINRA

Current Firm


AA
ASSET ALLOCATION STRATEGIES, LLC
ASSET ALLOCATION STRATEGIES, LLC

CRD#: 152339 / SEC#: 801-106707

RIA
Registered Investment Advisory firm - (9/28/2015 Approved)
Massachusetts
Registered Investment Advisory firm - (3/30/2021 Terminated)
Michigan
Registered Investment Advisory firm - (3/30/2021 Terminated)
Vermont
Registered Investment Advisory firm - (6/14/2018 Terminated)
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Contact information


Main Address
33335 Grand River, Farmington, MI 48336
Mailing Address
Phone number
(248) 489-0101
Established
Firm type
Fiscal year end
# of Employees
39

SEC notice filing (22 States and Territories)


Blank US states mapAlaskaHawaiiAlabamaArkansasArizonaCaliforniaColoradoConnecticutDelawareFloridaGeorgiaIowaIdahoIllinoisIndianaKansasKentuckyLouisianaMassachusettsMarylandMaineMichiganMinnesotaMissouriMississippiMontanaNorth CarolinaNorth DakotaNebraskaNew HampshireNew JerseyNew MexicoNevadaNew YorkOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVirginiaVermontWisconsinWest VirginiaWyoming

Documents


Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

ASSET ALLOCATION STRATEGIES, LLC FORM 2A 2025 (3/20/2025)

Regulatory assets under management


Total Number of Accounts3,883
AUM (Assets Under Management)$ 767,431,598

Red Flags


Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

Company Information


ASSET ALLOCATION STRATEGIES, LLC

CRD#: 152339Grand Rapids, MI 49525

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