HD

Heather N. Defranco

FOUNDERS FINANCIAL ALLIANCE
Wheeling, WV 26003
Some features on this profile are disabled
CRD#: 7282007
HD

Professional summary


Heather Nicole Defranco, who also goes by Heather Defranco, Heather Nicole Fristick, is a registered financial advisor currently at FOUNDERS FINANCIAL ALLIANCE, LLC located in Wheeling, West Virginia and LPL FINANCIAL LLC located in Wheeling, West Virginia.

Heather is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 2026. Heather has worked at 2 firms and has passed the Series 66, Series 7TO and SIE exams.

Question & Answer


Are you a "fiduciary"?
Yes

Aliases


Heather Defranco | Heather Nicole Fristick

Other business activities


Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
The advisor shows no other business activity.

CRS (Client Relationship Summary) - RIA


Click below to view Heather Nicole Defranco's CRS (Customer Relationship Summary).
CRS (Customer Relationship Summary)

Certified licenses


Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
None

Experience


Current

April 15, 2026 - Present

FOUNDERS FINANCIAL ALLIANCE, LLC

Office #1: 1320 National Road, Wheeling, WV 26003
RIA
CRD#: 173011
Wheeling, WV
Current

January 24, 2026 - Present

LPL FINANCIAL LLC

Office #1: 1320 National Rd, Wheeling, WV 26003
RIA
BD
CRD#: 6413
Wheeling, WV

Primary Firm SEC Registration


This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
FF
FOUNDERS FINANCIAL ALLIANCE, LLC
BRYAN FINANCIAL GROUP | WESTERN COMMUNITY FINANCIAL | THE SOVRAN | OWENS & ASSOCIATES | MJM WEALTH MANAGEMENT, LLC | MITRO WEALTH MANAGEMENT | MAINSAIL TRIANGLE INVESTMENT MANAGEMENT | INNERBANKS WEALTH MANAGEMENT | FOUNDERS WEALTH PARTNERS, LLC | FOUNDERS WEALTH ADVISORS, LLC | FOUNDERS FINANCIAL ALLIANCE, LLC | FOUNDERS FINANCIAL ALLIANCE | FLATFEECIO | FLATFEE CIO | FIDUCIARY ASSET MANAGEMENT | ELITE WEALTH MANAGEMENT, LLC | ELITE WEALTH MANAGEMENT | DU LAC WEALTH SERVICES | DIAMOND & ASSOCIATES WEALTH MANAGEMENT | DEFRANCO FINANCIAL | CORNERSTONE WEALTH ADVISORS | COLONNADE WEALTH MANAGEMENT GROUP, LLC | CECCATO WEALTH PARTNERS, LLC

CRD#: 173011 / SEC#: 801-108700

RIA
Registered Investment Advisory firm - (11/21/2016 Approved)
Arizona
Registered Investment Advisory firm - (11/28/2016 Terminated)
Arkansas
Registered Investment Advisory firm - (11/28/2016 Terminated)
California
Registered Investment Advisory firm - (12/28/2016 Terminated)
Connecticut
Registered Investment Advisory firm - (11/29/2016 Terminated)
District of Columbia
Registered Investment Advisory firm - (11/28/2016 Terminated)
Florida
Registered Investment Advisory firm - (11/28/2016 Terminated)
Georgia
Registered Investment Advisory firm - (12/20/2016 Terminated)
Illinois
Registered Investment Advisory firm - (11/21/2016 Terminated)
Indiana
Registered Investment Advisory firm - (12/1/2016 Terminated)
Iowa
Registered Investment Advisory firm - (11/29/2016 Terminated)
Kentucky
Registered Investment Advisory firm - (12/6/2016 Terminated)
Louisiana
Registered Investment Advisory firm - (11/29/2016 Terminated)
Maryland
Registered Investment Advisory firm - (12/31/2016 Terminated)
Michigan
Registered Investment Advisory firm - (12/14/2016 Terminated)
Minnesota
Registered Investment Advisory firm - (12/5/2016 Terminated)
New Jersey
Registered Investment Advisory firm - (11/29/2016 Terminated)
New Mexico
Registered Investment Advisory firm - (12/31/2016 Terminated)
New York
Registered Investment Advisory firm - (11/28/2016 Terminated)
North Carolina
Registered Investment Advisory firm - (11/30/2016 Terminated)
Ohio
Registered Investment Advisory firm - (11/28/2016 Terminated)
Oregon
Registered Investment Advisory firm - (11/28/2016 Terminated)
Pennsylvania
Registered Investment Advisory firm - (11/29/2016 Terminated)
South Carolina
Registered Investment Advisory firm - (11/28/2016 Terminated)
Tennessee
Registered Investment Advisory firm - (11/28/2016 Terminated)
Texas
Registered Investment Advisory firm - (11/28/2016 Terminated)
Virginia
Registered Investment Advisory firm - (11/29/2016 Terminated)
West Virginia
Registered Investment Advisory firm - (11/28/2016 Terminated)
Wisconsin
Registered Investment Advisory firm - (11/29/2016 Terminated)

State Registrations and Notice Filings


Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
RR
indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.

Visual representation of state registrations

RR
West Virginia
(2/13/2026)
IAR
West Virginia
(4/15/2026)

Exams


State Security Law Exam
RR
IAR
Series 66
Date: 2/12/2026
Uniform Combined State Law Examination
General Industry/Product Exam
RR
Series 7TO
Date: 1/24/2026
General Securities Representative Examination
General Industry/Product Exam
SRO Registrations
RR
FINRA

Current Firm


FF
FOUNDERS FINANCIAL ALLIANCE, LLC
BRYAN FINANCIAL GROUP | WESTERN COMMUNITY FINANCIAL | THE SOVRAN | OWENS & ASSOCIATES | MJM WEALTH MANAGEMENT, LLC | MITRO WEALTH MANAGEMENT | MAINSAIL TRIANGLE INVESTMENT MANAGEMENT | INNERBANKS WEALTH MANAGEMENT | FOUNDERS WEALTH PARTNERS, LLC | FOUNDERS WEALTH ADVISORS, LLC | FOUNDERS FINANCIAL ALLIANCE, LLC | FOUNDERS FINANCIAL ALLIANCE | FLATFEECIO | FLATFEE CIO | FIDUCIARY ASSET MANAGEMENT | ELITE WEALTH MANAGEMENT, LLC | ELITE WEALTH MANAGEMENT | DU LAC WEALTH SERVICES | DIAMOND & ASSOCIATES WEALTH MANAGEMENT | DEFRANCO FINANCIAL | CORNERSTONE WEALTH ADVISORS | COLONNADE WEALTH MANAGEMENT GROUP, LLC | CECCATO WEALTH PARTNERS, LLC

CRD#: 173011 / SEC#: 801-108700

RIA
Registered Investment Advisory firm - (11/21/2016 Approved)
Arizona
Registered Investment Advisory firm - (11/28/2016 Terminated)
Arkansas
Registered Investment Advisory firm - (11/28/2016 Terminated)
California
Registered Investment Advisory firm - (12/28/2016 Terminated)
Connecticut
Registered Investment Advisory firm - (11/29/2016 Terminated)
District of Columbia
Registered Investment Advisory firm - (11/28/2016 Terminated)
Florida
Registered Investment Advisory firm - (11/28/2016 Terminated)
Georgia
Registered Investment Advisory firm - (12/20/2016 Terminated)
Illinois
Registered Investment Advisory firm - (11/21/2016 Terminated)
Indiana
Registered Investment Advisory firm - (12/1/2016 Terminated)
Iowa
Registered Investment Advisory firm - (11/29/2016 Terminated)
Kentucky
Registered Investment Advisory firm - (12/6/2016 Terminated)
Louisiana
Registered Investment Advisory firm - (11/29/2016 Terminated)
Maryland
Registered Investment Advisory firm - (12/31/2016 Terminated)
Michigan
Registered Investment Advisory firm - (12/14/2016 Terminated)
Minnesota
Registered Investment Advisory firm - (12/5/2016 Terminated)
New Jersey
Registered Investment Advisory firm - (11/29/2016 Terminated)
New Mexico
Registered Investment Advisory firm - (12/31/2016 Terminated)
New York
Registered Investment Advisory firm - (11/28/2016 Terminated)
North Carolina
Registered Investment Advisory firm - (11/30/2016 Terminated)
Ohio
Registered Investment Advisory firm - (11/28/2016 Terminated)
Oregon
Registered Investment Advisory firm - (11/28/2016 Terminated)
Pennsylvania
Registered Investment Advisory firm - (11/29/2016 Terminated)
South Carolina
Registered Investment Advisory firm - (11/28/2016 Terminated)
Tennessee
Registered Investment Advisory firm - (11/28/2016 Terminated)
Texas
Registered Investment Advisory firm - (11/28/2016 Terminated)
Virginia
Registered Investment Advisory firm - (11/29/2016 Terminated)
West Virginia
Registered Investment Advisory firm - (11/28/2016 Terminated)
Wisconsin
Registered Investment Advisory firm - (11/29/2016 Terminated)
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Contact information


Main Address
9212 Falls Of Neuse Rd., Suite 221, Raleigh, NC 27615
Mailing Address
Phone number
(855) 860-5940
Established
Firm type
Fiscal year end
# of Employees
31

SEC notice filing (30 States and Territories)


Blank US states mapAlaskaHawaiiAlabamaArkansasArizonaCaliforniaColoradoConnecticutDelawareFloridaGeorgiaIowaIdahoIllinoisIndianaKansasKentuckyLouisianaMassachusettsMarylandMaineMichiganMinnesotaMissouriMississippiMontanaNorth CarolinaNorth DakotaNebraskaNew HampshireNew JerseyNew MexicoNevadaNew YorkOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVirginiaVermontWisconsinWest VirginiaWyoming

Regulatory assets under management


Total Number of Accounts4,229
AUM (Assets Under Management)$ 1,185,963,782

Red Flags


Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

Company Information


FOUNDERS FINANCIAL ALLIANCE, LLC

CRD#: 173011Wheeling, WV 26003

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