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Cole Gennett

STARTENGINE PRIMARY

BURBANK, CA

·CRD# 7221504·5 years experience

Professional Summary

Cole Gennett, who also goes by Cole Alexander Gennett, is a registered financial advisor currently at STARTENGINE PRIMARY LLC located in Burbank, California. Cole is registered as a RR (Registered Representative) and started their career in finance in 2021. Cole has worked at 4 firms and has passed the Series 66, Series 7TO and SIE exams.

At a Glance

Best-Interest Standard

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Other Aliases

Cole Alexander Gennett

Blog Corner

What Does a Financial Advisor Do? Understanding Their Role, Services, and Value

What Does a Financial Advisor Do? Understanding Their Role, Services, and Value

Do I Need a Financial Advisor? A Complete Guide to Deciding If It’s Right for You

Do I Need a Financial Advisor? A Complete Guide to Deciding If It’s Right for You

What Are Financial Values and How to Align Them With Your Financial Goals

What Are Financial Values and How to Align Them With Your Financial Goals

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Videos & Posts

This advisor has not added any videos or posts yet.

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Contact Information

This advisor has not claimed their profile yet, so there is no contact information to display at this time.

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Years of Experience

5 years in the financial services industry

Current & Past Employments

STARTENGINE PRIMARY LLC·CRD# 291773

BD

4100 W Alameda Avenue 3rd Floor, Burbank, CA 91505

August 24, 2026 - Present

VIRTUS INVESTMENT ADVISERS, LLC·CRD# 106982

RIA

New York, NY

June 26, 2024 - August 17, 2026

VP DISTRIBUTORS, LLC·CRD# 3036

BD

New York, NY

June 25, 2024 - August 17, 2026

MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATED·CRD# 7691

RIA

New York, NY

March 17, 2022 - January 5, 2024

MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATED·CRD# 7691

BD

New York, NY

February 25, 2022 - January 5, 2024

MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATED·CRD# 7691

BD

New York, NY

June 30, 2021 - September 16, 2021

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Current Firm

SP

STARTENGINE PRIMARY LLC

STARTENGINE PRIMARY LLC

CRD#: 291773 / SEC#: 8-70060

BD

Broker-Dealer Firm Regulated by FINRA (Los Angeles district office)

Contact Information

Main Address

4100 W Alameda Avenue 3rd Floor, Burbank, CA 91505

Mailing Address

4100 W Alameda Avenue 3rd Floor, Burbank, CA 91505

Phone Number

(800) 469-5785

Established

Delaware since 10/12/2017

Firm Type

Limited Liability Company

Fiscal Year End

December

Firm Size

Small

FINRA licenses (51 States and Territories)

Registered to provide investment advisory services in 0 US states and territories.

Documents

Customer Relationship Summary (CRS / FINRA)

Direct owners and executive officers

Name	Position	CRD#
STARTENGINE CROWDFUNDING INC.	SOLE SHAREHOLDER	—
MARKS, HOWARD EDWARD	CEO	6617096
REYES, JONATHAN ALEXANDER	CCO	6654501
STRASSMAN, HUNTER DALLAS	FINOP	6867203

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Other business activities

Information obtained from regulatory filings. Advisors can request corrections through their firm or regulator.

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

1. NAME: GENNETT ENTERPRISES, LLC; NOT INVESTMENT RELATED; ADDRESS: 10 GREEN ST., WOODBRIDGE, NJ 07095; NATURE OF BUSINESS: REAL ESTATE; POSITION: MEMBER; START DATE: 06/01/2025; 10 HRS/MONTH; 0 HRS DEVOTED TO ENTERPRISE DURING SECURITIES TRADING HOURS; REHABILITATION OF REAL ESTATE PROPERTIES. 2. NAME: GENNETT HOLDINGS, LLC; NOT INVESTMENT RELATED; ADDRESS: 444 WEST 35TH ST., NEW YORK, NY 10001; NATURE OF BUSINESS: REAL ESTATE; POSITION: MEMBER; START DATE: 07/01/2025; 10 HRS/MONTH; 0 HRS DEVOTED TO ENTERPRISE DURING SECURITIES TRADING HOURS; REHABILITATION OF REAL ESTATE PROPERTIES

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State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.

RR

indicates the advisor is registered as a Registered Representative in this state, allowing securities offerings such as stocks, bonds, and mutual funds through a broker-dealer.

RR

Alabama
(8/24/2026)

RR

Alaska
(8/24/2026)

RR

Arizona
(8/24/2026)

RR

Arkansas
(8/24/2026)

RR

California
(8/24/2026)

RR

Colorado
(8/24/2026)

RR

Connecticut
(8/24/2026)

RR

Delaware
(8/24/2026)

RR

District of Columbia
(8/24/2026)

RR

Florida
(8/24/2026)

RR

Georgia
(8/24/2026)

RR

Hawaii
(8/24/2026)

RR

Idaho
(8/24/2026)

RR

Illinois
(8/24/2026)

RR

Indiana
(8/24/2026)

RR

Iowa
(8/24/2026)

RR

Kansas
(8/24/2026)

RR

Kentucky
(8/24/2026)

RR

Louisiana
(8/24/2026)

RR

Maine
(8/24/2026)

RR

Maryland
(8/24/2026)

RR

Massachusetts
(8/24/2026)

RR

Michigan
(8/24/2026)

RR

Minnesota
(8/24/2026)

RR

Mississippi
(8/24/2026)

RR

Missouri
(8/24/2026)

RR

Montana
(8/24/2026)

RR

Nebraska
(8/24/2026)

RR

Nevada
(8/24/2026)

RR

New Hampshire
(8/24/2026)

RR

New Jersey
(8/24/2026)

RR

New Mexico
(8/24/2026)

RR

New York
(8/24/2026)

RR

North Carolina
(8/24/2026)

RR

North Dakota
(8/24/2026)

RR

Ohio
(8/24/2026)

RR

Oklahoma
(8/24/2026)

RR

Oregon
(8/24/2026)

RR

Pennsylvania
(8/24/2026)

RR

Rhode Island
(8/24/2026)

RR

South Carolina
(8/24/2026)

RR

South Dakota
(8/24/2026)

RR

Tennessee
(8/24/2026)

RR

Texas
(8/24/2026)

RR

Utah
(8/24/2026)

RR

Vermont
(8/24/2026)

RR

Virginia
(8/24/2026)

RR

Washington
(8/24/2026)

RR

West Virginia
(8/24/2026)

RR

Wisconsin
(8/24/2026)

RR

Wyoming
(8/24/2026)

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 66 — Uniform Combined State Law Examination

Passed Mar 2022About the Series 66 exam

Series 7TO — General Securities Representative Examination

Passed Jun 2021About the Series 7TO exam

SIE — Securities Industry Essentials Examination

Passed Dec 2020About the SIE exam

FINRA

SRO Registrations

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CRS (Client Relationship Summary) - BD

Click below to view Cole Gennett's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

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