AdvisorCheck - Find and Connect with Top Financial Advisors on Your Terms
Why Advisor Check
Franklin G Gay IV

Franklin G. Gay

TOBIAS FINANCIAL ADVISORS
Plantation, FL 33324
Some features on this profile are disabled
CRD#: 7218874
Franklin G Gay IV

Professional summary


Franklin G Gay IV, CFP®, who also goes by Franklin G Gay, is a registered financial advisor currently at TOBIAS FINANCIAL ADVISORS located in Plantation, Florida.

Franklin is registered as an IAR (Investment Advisor Representative) and started their career in finance in 2020. Franklin has worked at 2 firms .

Biography


Franklin Gay, CFP®, EA serves as a Wealth Advisor. He earned the CERTIFIED FINANCIAL PLANNER™ professional certification and completed the testing requirements to become an Enrolled Agent with the Internal Revenue Service. As an Enrolled Agent, he earns the privilege to represent clients before the IRS. These credentials create a strong foundation in financial planning and taxation that allow Franklin to help clients across various planning areas. Before joining Tobias Financial Advisors, Franklin worked in a boutique wealth management and financial planning firm in which he assisted the principal of the firm in developing financial plans for over 120 clients in 14 states. The firm is a comprehensive fee-only firm that handles all aspects of the financial planning process, but specializes in tax preparation, filing, and planning. Most notably during his time with his previous employer, Franklin transitioned their use of Microsoft Excel spreadsheets to a new financial software that modeled out portfolios based on extensive research to create optimal risk return profiles. This updated process was lauded by clients and prospective clients and provided a major benefit to the firm. Born and raised in Central Florida, Franklin Gay is a proud alumnus of the University of Central Florida from which he graduated summa cum laude with a bachelor’s degree in finance. While pursuing his degree, Franklin also concurrently attended Bryant University’s financial planning certificate program. In his spare time, Franklin enjoys reading finance-related texts as he strives to learn and remain current about the industry. His thirst for knowledge certainly benefits our clients. When he is not studying, you can find him hiking, kayaking, and enjoying the beautiful, sunny South Florida weather with his loved ones.
top-8-questions

Question & Answer


What are your service offerings?
Small Business Planning
Estate Planning
Retirement Income Management
Social Security Planning
Tax Planning
Retirement Planning
Insurance Planning
Investment Planning
Comprehensive Financial Planni...
Do you have an area of expertise or specialization?
Business Owners
Corporate Executives
Estate & Generational Planning...
High Net Worth Client Needs
Investment Advice with Ongoing...
Tax Planning
What is your minimum asset requirement?
1M
Are you a "fiduciary"?
Yes

Aliases


Franklin G Gay

Other business activities


Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
The advisor shows no other business activity.

Blog Corner


CRS (Client Relationship Summary) - RIA


Click below to view Franklin G Gay IV's CRS (Customer Relationship Summary).
CRS (Customer Relationship Summary)

Certified licenses


Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
CFP®

Start date: 2019

Experience


Current

August 27, 2020 - Present

TOBIAS FINANCIAL ADVISORS

Office #1: 1000 S. Pine Island Road Suite 450, Plantation, FL 33324
RIA
CRD#: 104711
Plantation, FL
Past

January 24, 2020 - August 20, 2020

ZEHNDER WEALTH MANAGEMENT, LLC

RIA
CRD#: 142197
ST. CLOUD, FL

Primary Firm SEC Registration


This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
TOBIAS FINANCIAL ADVISORS
TOBIAS FINANCIAL ADVISORS
BENJAMIN A. TOBIAS | TOBIAS FINANCIAL ADVISORS, INC. | TOBIAS FINANCIAL ADVISORS INC | TOBIAS FINANCIAL ADVISORS

CRD#: 104711 / SEC#: 801-33972

RIA
Registered Investment Advisory firm - (2/27/1989 Approved)

State Registrations and Notice Filings


Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.

Highlighted states indicate IAR registrations

IAR
Florida
(8/27/2020)
IAR
Texas
(5/17/2021)

Exams


Current Firm


TOBIAS FINANCIAL ADVISORS
TOBIAS FINANCIAL ADVISORS
BENJAMIN A. TOBIAS | TOBIAS FINANCIAL ADVISORS, INC. | TOBIAS FINANCIAL ADVISORS INC | TOBIAS FINANCIAL ADVISORS

CRD#: 104711 / SEC#: 801-33972

RIA
Registered Investment Advisory firm - (2/27/1989 Approved)
Upgrade to AdvisorCheck Premium
Get A Biweekly Pulse, AutomaticallyReceive biweekly alerts automatically. Stay informed and proactive.
Catch Firm-Level Red Flags SoonerCatch leadership changes and disclosures early, before issues escalate.
See Trends. Not Just SnapshotsMonitor firm stability metrics like AUM and advisor ratios over time.

Contact information


Main Address
1000 S. Pine Island Road Suite 450, Plantation, FL 33324
Mailing Address
Phone number
(954) 424-1660
Established
Firm type
Fiscal year end
# of Employees
25

SEC notice filing (9 States and Territories)


Blank US states mapAlaskaHawaiiAlabamaArkansasArizonaCaliforniaColoradoConnecticutDelawareFloridaGeorgiaIowaIdahoIllinoisIndianaKansasKentuckyLouisianaMassachusettsMarylandMaineMichiganMinnesotaMissouriMississippiMontanaNorth CarolinaNorth DakotaNebraskaNew HampshireNew JerseyNew MexicoNevadaNew YorkOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVirginiaVermontWisconsinWest VirginiaWyoming

Documents


Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

TOBIAS FINANCIAL ADVISORS, INC. ADV BROCHURE (3/24/2025)

Regulatory assets under management


Total Number of Accounts1,967
AUM (Assets Under Management)$ 892,240,795

Accountant surprise examination report


Filing DateForm ADV-E CoverForm ADV-E Report
07/29/2025
Cover Page
10/28/2024
07/28/2023

Red Flags


Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

Company Information


TOBIAS FINANCIAL ADVISORS

TOBIAS FINANCIAL ADVISORS

CRD#: 104711Plantation, FL 33324

TRUST BUT VERIFY

Monitor Franklin Gay

Get automatic monthly alerts on:
Job or Firm Moves
Licensing Changes
Client Complaints
New Red Flags
Contact Information Updates

Contact information


(xxx) xxx-xxxx

Similar Advisors


Marshall Lee Rosen
Marshall RosenAdvisorCheck Check Mark
OSAIC WEALTH, INC.
IAR
RR
Fort Lauderdale, FL
Charles Andrew Fischer
Charles FischerAdvisorCheck Check Mark
RAYMOND JAMES & ASSOCIATES, INC.
IAR
RR
Boca Raton, FL
footer-logo

AdvisorCheck does not offer investment advice and should not replace discussions with professional accounting, tax, legal or financial advisors.
© 2025 AdvisorCheck, an AIMR Analytics company.
All rights reserved.
Powered ByAIRM Analytics