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KW

Keith J. Willey

J. W. COLE ADVISORS
Lake Elmo, MN 55042
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CRD#: 7196175
KW

Professional summary


Keith Joseph Willey, who also goes by Keith Willey, is a registered financial advisor currently at J. W. COLE ADVISORS, INC. located in Lake Elmo, Minnesota and J.W. COLE FINANCIAL, INC. located in Lake Elmo, Minnesota.

Keith is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 2020. Keith has worked at 3 firms and has passed the Series 65, Series 63, Series 7TO and SIE exams.

top-8-questions

Question & Answer


Are you a "fiduciary"?
Yes

Aliases


Keith Willey

Other business activities


Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
(1) New Horizons BFS LLC; DBA; 8647 Eagle Point Blvd., Suite 1, Lake Elmo MN 55042; Investment Related; Financial Advisor/Partner; Providing Financial services advice to current and prospective clients; Start 3/1/25; 160 hours/month during trading. (2) McCoy's Copper Pint; Not investment related; 1710 Crossing Blvd, Shakoppee, MN 55739; Server; Take care of guests and be knowledgeable about the food we have available; Start 1/1/24; 0 hours/month during trading.

Blog Corner


CRS (Client Relationship Summary) - RIA


Click below to view Keith Joseph Willey's CRS (Customer Relationship Summary).
CRS (Customer Relationship Summary)

Certified licenses


Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
None

Experience


Current

August 31, 2021 - Present

J. W. COLE ADVISORS, INC.

Office #1: 8647 Eagle Point Blvd. Ste 1, Lake Elmo, MN 55042
RIA
CRD#: 112294
Lake Elmo, MN
Current

August 31, 2021 - Present

J.W. COLE FINANCIAL, INC.

Office #1: 8647 Eagle Point Blvd Ste 1, Lake Elmo, MN 55042
BD
CRD#: 124583
Lake Elmo, MN
Past

August 19, 2021 - August 30, 2021

EQUITABLE ADVISORS, LLC

RIA
CRD#: 6627
MINNEAPOLIS, MN
Past

July 9, 2020 - August 30, 2021

EQUITABLE ADVISORS, LLC

BD
CRD#: 6627
MINNEAPOLIS, MN

Primary Firm SEC Registration


This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
JW
J. W. COLE ADVISORS, INC.
ESHBACH RETIREMENT PLANNING | TILCHIN ASSET MANAGEMENT | JONATHAN ROBERTS ADVISORY GROUP, INC. | JONATHAN ROBERTS ADVISORY GROUP | JAFFE TILCHIN INVESTMENT PARTNERS | J.W. COLE ADVISORS, INC. | J. W. COLE ADVISORS, INC.

CRD#: 112294 / SEC#: 801-60722

RIA
Registered Investment Advisory firm - (11/23/2001 Approved)
Arizona
Registered Investment Advisory firm - (12/4/2001 Terminated)
Florida
Registered Investment Advisory firm - (12/5/2001 Terminated)

State Registrations and Notice Filings


Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
RR
indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.

Visual representation of state registrations

RR
Minnesota
(8/31/2021)
IAR
Minnesota
(8/31/2021)
RR
Nevada
(6/5/2024)
RR
New York
(8/31/2021)
RR
Ohio
(8/31/2021)
RR
Wisconsin
(10/31/2024)

Exams


State Security Law Exam
IAR
Series 65
Date: 8/13/2021
Uniform Investment Adviser Law Examination
State Security Law Exam
General Industry/Product Exam
RR
Series 7TO
Date: 7/9/2020
General Securities Representative Examination
General Industry/Product Exam
SRO Registrations
RR
FINRA

Current Firm


JW
J. W. COLE ADVISORS, INC.
ESHBACH RETIREMENT PLANNING | TILCHIN ASSET MANAGEMENT | JONATHAN ROBERTS ADVISORY GROUP, INC. | JONATHAN ROBERTS ADVISORY GROUP | JAFFE TILCHIN INVESTMENT PARTNERS | J.W. COLE ADVISORS, INC. | J. W. COLE ADVISORS, INC.

CRD#: 112294 / SEC#: 801-60722

RIA
Registered Investment Advisory firm - (11/23/2001 Approved)
Arizona
Registered Investment Advisory firm - (12/4/2001 Terminated)
Florida
Registered Investment Advisory firm - (12/5/2001 Terminated)
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Contact information


Main Address
4301 Anchor Plaza Parkway Suite 450, Tampa, FL 33634
Mailing Address
Phone number
(813) 935-6776
Established
Firm type
Fiscal year end
# of Employees
512

SEC notice filing (52 States and Territories)


Blank US states mapAlaskaHawaiiAlabamaArkansasArizonaCaliforniaColoradoConnecticutDelawareFloridaGeorgiaIowaIdahoIllinoisIndianaKansasKentuckyLouisianaMassachusettsMarylandMaineMichiganMinnesotaMissouriMississippiMontanaNorth CarolinaNorth DakotaNebraskaNew HampshireNew JerseyNew MexicoNevadaNew YorkOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVirginiaVermontWisconsinWest VirginiaWyoming

Documents


Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

WRAP FEE PROGRAM (3/28/2025)

Regulatory assets under management


Total Number of Accounts29,614
AUM (Assets Under Management)$ 7,195,237,282

Red Flags


Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

Company Information


J. W. COLE ADVISORS, INC.

CRD#: 112294Lake Elmo, MN 55042

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