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JK

Jaycob John Keuning

CFP®
STRAIGHT PATH WEALTH MANAGEMENT
JENISON, MI
·CRD# 7168941·7 years experience

Professional Summary

Jaycob John Keuning, CFP® is a registered financial advisor currently at STRAIGHT PATH WEALTH MANAGEMENT located in Jenison, Michigan. Jaycob is registered as an IAR (Investment Advisor Representative) and started their career in finance in 2019. Jaycob has worked at 1 firm and has passed the Series 65 exam.

At a Glance

Always Fiduciary

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Other Aliases

There are no additional aliases reported.

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Videos & Posts

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Contact Information

This advisor has not claimed their profile yet, so there is no contact information to display at this time.

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Credentials

CFP®
Certified Financial PlannerSince 2021

Years of Experience

7 years in the financial services industry

Current & Past Employments

STRAIGHT PATH WEALTH MANAGEMENT·CRD# 148897
RIA
7699 Georgetown Center Drive, Jenison, MI 49428
August 19, 2019 - Present

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Current Firm

SP
STRAIGHT PATH WEALTH MANAGEMENT

FINANCIAL ARCHITECTS, INC | STRAIGHT PATH WEALTH MANAGEMENT | FINANCIAL ARCITECTS, INC

CRD#: 148897 / SEC#: 801-120307
RIA
Registered Investment Advisory firm - SEC (2/11/2021 Approved)
Michigan
Registered Investment Advisory firm - Michigan (3/10/2021 Terminated)
Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

Contact Information

Main Address

7699 Georgetown Center Drive, Jenison, MI 49428

Phone Number

(616) 288-3670

# of Employees

12

SEC notice filing (8 States and Territories)

Registered to provide investment advisory services in 8 US states and territories.

Documents

Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

ADV FORM PART 2A STRAIGHT PATH WEALTH MANAGEMENT (2/9/2026)

Regulatory Assets Under Management

Total Number of Accounts

2,069

AUM (Assets Under Management)

$472,452,040

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Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

1) Jet's pizza, located in Allendale, MI which is non-investment related business. Jaycob spends 25 hours a week. 2) MI Life Insurance Producer; Investment related: No; Location: 83 W 27th St Holland Michigan 49423 United States; Descriptions: MI Life Insurance Producer; Position Title: Owner; Start date: 2022-12-12; Hours per month during trading hours: 2; Hours per month outside trading hours: 4.

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Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
SP
STRAIGHT PATH WEALTH MANAGEMENT

FINANCIAL ARCHITECTS, INC | STRAIGHT PATH WEALTH MANAGEMENT | FINANCIAL ARCITECTS, INC

CRD#: 148897 / SEC#: 801-120307
RIA
Registered Investment Advisory firm - SEC (2/11/2021 Approved)
Michigan
Registered Investment Advisory firm - Michigan (3/10/2021 Terminated)
Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
IAR
Michigan
(8/19/2019)
IAR
Texas
(12/8/2022)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 65 — Uniform Investment Adviser Law Examination

Passed Aug 2019About the Series 65 exam

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CRS (Client Relationship Summary) - RIA

Click below to view Jaycob John Keuning's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

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