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Max Cooper Novak

Max Cooper Novak

CFP®
CORE PLANNING
Carbondale, IL
·CRD# 7050977·7 years experience

Professional Summary

Max Cooper Novak, CFP®, who also goes by Max Novak, is a registered financial advisor currently at CORE PLANNING located in Carbondale, Illinois. Max is registered as an IAR (Investment Advisor Representative) and started their career in finance in 2018. Max has worked at 3 firms and has passed the Series 65 exam.

At a Glance

Always Fiduciary

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Other Aliases

Max Novak

Blog Corner

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Videos & Posts

This advisor has not added any videos or posts yet.

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Contact Information

This advisor has not claimed their profile yet, so there is no contact information to display at this time.

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Credentials

CFP®
Certified Financial PlannerSince 2021

Years of Experience

7 years in the financial services industry

Current & Past Employments

CORE PLANNING·CRD# 154660
RIA
Carbondale, IL
May 9, 2025 - Present
MONETA GROUP INVESTMENT ADVISORS, LLC·CRD# 104727
RIA
St. Louis, MO
April 20, 2020 - April 7, 2022
PERSONAL CAPITAL ADVISORS CORPORATION·CRD# 155172
RIA
Denver, CO
December 21, 2018 - September 5, 2019

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Current Firm

CORE PLANNING
CORE PLANNING

AD ASTRA | WORTHWHILE RETIREMENT | WELLFUL MONEY | UZUME | SUMMIT RIDGE WEALTH | ST. LOUIS PRIVATE ADVISORS | SEAM FI | SAVOR FINANCIAL | SAGE WEALTH GROUP | REN INVESTMENTS | PINK THREAD | PETERSON WEALTH ADVISORY | PENN GUY M. JR | PATHFINDER PLANNING AND INVESTMENTS | NOVAK FINANCIAL PARTNERS | NEARY FINANCIAL PLANNING | MONEY FOR MAKERS | KITE AND COMPASS FINANCIAL | INFINITY FINANCIAL SERVICES | HOWARD LEGACY WEALTH MANAGEMENT | H3FP | GOLDRISE WEALTH ADVISORS | G. M. PENN WEALTH MANAGEMENT | FLAMES FINANCIAL PLANNING | FEDAK FINANCIAL PLANNING | DESERT CREST FINANCIAL | CPJ FINANCIAL | COREALIGN | CORE PLANNING, LLC | CORE PLANNING | CORE | AWX FINANCIAL | ARDEN FINANCIAL | ANCHORLINE FINANCIAL | AMERICAN WEALTH PLANNER

CRD#: 154660 / SEC#: 801-131950
RIA
Registered Investment Advisory firm - SEC (2/13/2025 Approved)
California
Registered Investment Advisory firm - California (5/9/2025 Terminated)
Illinois
Registered Investment Advisory firm - Illinois (4/9/2025 Terminated)
Missouri
Registered Investment Advisory firm - Missouri (4/9/2025 Terminated)
Oregon
Registered Investment Advisory firm - Oregon (4/9/2025 Terminated)
Texas
Registered Investment Advisory firm - Texas (4/9/2025 Terminated)
Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

Contact Information

Main Address

706 N Main St, Ofallon, MO 63366

Phone Number

(636) 734-7507

# of Employees

65

SEC notice filing (45 States and Territories)

Registered to provide investment advisory services in 45 US states and territories.

Documents

Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

ADV PART 2A - BROCHURE (3/26/2026)

Regulatory Assets Under Management

Total Number of Accounts

1,005

AUM (Assets Under Management)

$525,029,564

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Other business activities

Information obtained from regulatory filings. Advisors can request corrections through their firm or regulator.

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

I started working as an independent contractor at Domain Money on May 2nd, 2025. Domain Money is a flat fee financial planning firm, which is an investment related business. They are located at 594 Broadway, Suite 502 New York, New York 10012. My title is Director of Client Success, and I anticipate working 80 hours/month at Domain Money during securities trading hours. My duties at Domain Money are business development and sales. This is a non-registered role and there will be no conflicts of interest for any clients or privacy policy concerns for Core Planning, LLC or Domain Money.

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Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
CORE PLANNING
CORE PLANNING

AD ASTRA | WORTHWHILE RETIREMENT | WELLFUL MONEY | UZUME | SUMMIT RIDGE WEALTH | ST. LOUIS PRIVATE ADVISORS | SEAM FI | SAVOR FINANCIAL | SAGE WEALTH GROUP | REN INVESTMENTS | PINK THREAD | PETERSON WEALTH ADVISORY | PENN GUY M. JR | PATHFINDER PLANNING AND INVESTMENTS | NOVAK FINANCIAL PARTNERS | NEARY FINANCIAL PLANNING | MONEY FOR MAKERS | KITE AND COMPASS FINANCIAL | INFINITY FINANCIAL SERVICES | HOWARD LEGACY WEALTH MANAGEMENT | H3FP | GOLDRISE WEALTH ADVISORS | G. M. PENN WEALTH MANAGEMENT | FLAMES FINANCIAL PLANNING | FEDAK FINANCIAL PLANNING | DESERT CREST FINANCIAL | CPJ FINANCIAL | COREALIGN | CORE PLANNING, LLC | CORE PLANNING | CORE | AWX FINANCIAL | ARDEN FINANCIAL | ANCHORLINE FINANCIAL | AMERICAN WEALTH PLANNER

CRD#: 154660 / SEC#: 801-131950
RIA
Registered Investment Advisory firm - SEC (2/13/2025 Approved)
California
Registered Investment Advisory firm - California (5/9/2025 Terminated)
Illinois
Registered Investment Advisory firm - Illinois (4/9/2025 Terminated)
Missouri
Registered Investment Advisory firm - Missouri (4/9/2025 Terminated)
Oregon
Registered Investment Advisory firm - Oregon (4/9/2025 Terminated)
Texas
Registered Investment Advisory firm - Texas (4/9/2025 Terminated)
Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
IAR
Alabama
(9/6/2026)
IAR
California
(9/6/2026)
IAR
Colorado
(9/6/2026)
IAR
Illinois
(5/9/2025)
IAR
Indiana
(9/6/2026)
IAR
Iowa
(9/6/2026)
IAR
Maryland
(9/6/2026)
IAR
Michigan
(9/6/2026)
IAR
Missouri
(5/9/2025)
IAR
New York
(9/6/2026)
IAR
Ohio
(9/8/2026)
IAR
Pennsylvania
(9/6/2026)
IAR
South Carolina
(9/6/2026)
IAR
Texas
(9/6/2026)
IAR
Virginia
(9/8/2026)
IAR
Washington
(9/6/2026)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 65 — Uniform Investment Adviser Law Examination

Passed Dec 2018About the Series 65 exam

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CRS (Client Relationship Summary) - RIA

Click below to view Max Cooper Novak's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

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Max Cooper Novak
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