WG
William D. Gross
PRINCIPAL SECURITIES
Sioux Falls, SD 57108
Some features on this profile are disabled
CRD#: 7040795
WG
Professional summary
William Donald Gross, who also goes by William Gross, is a registered financial advisor currently at PRINCIPAL SECURITIES, INC. located in Sioux Falls, South Dakota.
William is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 2019. William has worked at 2 firms and has passed the Series 66, Series 7TO and SIE exams.
Question & Answer
Are you a "fiduciary"?
Yes
Aliases
William Gross
Other business activities
Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
**INSURANCE POSITION: Outside insurance NATURE: null INVESTMENT RELATED: Yes NUMBER OF HOURS: 5 SECURITIES TRADING HOURS: 1 START DATE: 09/08/2021 ADDRESS: 4910 S Isabel Place, Sioux Falls SD 57108, United States DESCRIPTION: Fixed Insurance: LI, DI, Medical, LTC, Group Insurance: LI, DI, Dental, Vision, Health. **SPRING CREEK NORTH HOME OWNERS ASSOCIATION POSITION: Secretary/Treasurer NATURE: Board Member/Officer/Director of an Organization INVESTMENT RELATED: Yes NUMBER OF HOURS: 1 SECURITIES TRADING HOURS: 0 START DATE: 09/01/2015 ADDRESS: 48007 271st Street, Harrisburg SD 57032, United States DESCRIPTION: I act as an elected officer of the Spring Creek North HOA. It is a registered non-profit for our homeowner's association. I am currently the secretary and treasurer for the HOA. My duties consist of minutes for the annual meetings and providing any representation for homeowners for maintenance of the existing roads and service work for those roads. I collect the annuals dues for the HOA members that currently consist of 8 residential homes. **PALMERUS WEALTH (DBA) POSITION: Palmerus Wealth NATURE: Fee-based Financial Planning* Financial Strategies/Needs Analysis Life Insurance/Annuities Mutual Funds/Securities/ VA / VL DI/A&H Insurance INVESTMENT RELATED: Yes NUMBER OF HOURS: 200 SECURITIES TRADING HOURS: 120 START DATE: 05/01/2025 ADDRESS: 4910 S Isabel Place, Suite 100, Sioux Falls SD 57108, United States DESCRIPTION: Palmerus Wealth provides financial planning services for both businesses and individuals. A range of services and products include fee-based financial planning, asset management, private placement, fixed and variable annuities, estate planning, retirement income planning, business owner succession planning, key employee benefits, group employee benefits, fixed life insurance, variable life insurance, short-term disability, long-term disability, long-term care insurance.
CRS (Client Relationship Summary) - RIA
Click below to view William Donald Gross's CRS (Customer Relationship Summary).
CRS (Client Relationship Summary) - BD
Click below to view William Donald Gross's CRS (Customer Relationship Summary).
Certified licenses
Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
NoneExperience
Current
September 10, 2021 - Present
PRINCIPAL SECURITIES, INC.
Office #1: 4910 S Isabel Pl Ste 100, Sioux Falls, SD 57108RIA
BD
CRD#: 1137
Sioux Falls, SD
Current
September 2, 2021 - Present
PRINCIPAL SECURITIES, INC.
Office #1: 4910 S Isabel Pl Ste 100, Sioux Falls, SD 57108RIA
BD
CRD#: 1137
Sioux Falls, SD
Past
January 28, 2019 - April 14, 2021
MORGAN STANLEY
RIA
CRD#: 149777
SIOUX FALLS, SD
Past
January 5, 2019 - April 14, 2021
MORGAN STANLEY
BD
CRD#: 149777
SIOUX FALLS, SD
Primary Firm SEC Registration
This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
PRINCIPAL SECURITIES, INC.
BLC EQUITY SERVICES CORPORATION | PRINCOR FINANCIAL/ SERVICES CORPORATION | PRINCOR FINANCIAL SERVICES CORPORATION | PRINCIPAL SECURITIES, INC. | PRINCIPAL FINANCIAL SERVICES CORPORATION
CRD#: 1137 / SEC#: 801-54949, 8-13975
RIA
Registered Investment Advisory firm - SEC (10/10/1997 Approved)BD
Broker-Dealer Firm Regulated by FINRA (Kansas City district office)
State Registrations and Notice Filings
Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.RR
indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.Visual representation of state registrations
RR
Colorado(10/25/2023)
RR
Iowa(9/17/2021)
RR
Minnesota(9/17/2021)
RR
Montana(1/3/2025)
RR
Nebraska(9/20/2021)
RR
North Dakota(9/17/2021)
RR
South Dakota(9/2/2021)
IAR
South Dakota(9/10/2021)
Exams
State Security Law Exam
General Industry/Product Exam
RR
Series 7TO
Date: 1/5/2019
General Securities Representative ExaminationGeneral Industry/Product Exam
SRO Registrations
RR
FINRA
Current Firm
PRINCIPAL SECURITIES, INC.
BLC EQUITY SERVICES CORPORATION | PRINCOR FINANCIAL/ SERVICES CORPORATION | PRINCOR FINANCIAL SERVICES CORPORATION | PRINCIPAL SECURITIES, INC. | PRINCIPAL FINANCIAL SERVICES CORPORATION
CRD#: 1137 / SEC#: 801-54949, 8-13975
RIA
Registered Investment Advisory firm - SEC (10/10/1997 Approved)BD
Broker-Dealer Firm Regulated by FINRA (Kansas City district office)
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Contact information
Main Address
711 High Street, Des Moines, IA 50392
Mailing Address
Principal Financial Group 711 High Street, Des Moines, IA 50392-2080
Phone number
(888) 774-6267
Established
Iowa since 05/01/1968
Firm type
Corporation
Fiscal year end
December
Firm Size
Large
# of Employees
1,436
SEC notice filing (51 States and Territories)
FINRA licenses (52 States and Territories)
Documents
Direct owners and executive officers
| Name | Position | CRD# |
|---|---|---|
| PRINCIPAL FINANCIAL SERVICES, INC. | OWNER | |
| AGRAWAL, VIVEK | DIRECTOR | 8050381 |
| CLAIRE, CHAD THOMAS | CHIEF INFORMATION OFFICER | 7219218 |
| DROGAN, THOMAS JOHN | CHIEF COMPLIANCE OFFICER | 2760482 |
| FRIEDRICH, AMY CHRISTINE | DIRECTOR | 7097797 |
| LAWLER, CODY ANTHONY | HEAD OF SUPERVISION, HEAD OF OPERATIONS | 5162072 |
| MCCULLUM, KENNETH ALLEN | DIRECTOR | 4695257 |
| MURRAY, MICHAEL FRANCIS | PRESIDENT/CHIEF EXECUTIVE OFFICER/CHAIR | 2074275 |
| RANTS, DOUGLAS JOHN | CHIEF INFORMATION SECURITY OFFICER | 7148529 |
| ROBERTS, DAWN MARIE | CHIEF FINANCIAL OFFICER | 7929617 |
| SCHELHAAS, NATHAN PAUL | DIRECTOR | 7275495 |
| SPADAFORA, CRAIG ALAN | SENIOR VICE PRESIDENT / HEAD OF ADVISORY AND PLATFORM | 3184320 |
| VANWINKLE, DANIEL SIMON | PSI AML OFFICER | 4715191 |
Regulatory assets under management
| Total Number of Accounts | 63,730 |
| AUM (Assets Under Management) | $ 14,827,718,110 |
Disclosures
| Regulatory Event | 9 |
| Arbitration | 3 |
| Bond | 3 |
Accountant surprise examination report
| Filing Date | Form ADV-E Cover | Form ADV-E Report |
|---|---|---|
| 09/26/2025 | ||
| 10/28/2024 | ||
| 11/28/2023 | ||
| 09/22/2023 | ||
| 12/20/2022 |
Red Flags
Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.
Check for any disclosures as part of your thorough research when choosing an advisor.
