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Shelly G. Norman

TRANSAMERICA FINANCIAL ADVISORS
Idaho Falls, ID 83401
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CRD#: 7036869
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Professional summary


Shelly Gold Norman, who also goes by Shelly Gold, is a registered financial advisor currently at TRANSAMERICA FINANCIAL ADVISORS, LLC located in Idaho Falls, Idaho.

Shelly is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 2024. Shelly has worked at 1 firm and has passed the Series 65, Series 63, Series 6TO and SIE exams.

top-8-questions

Question & Answer


Are you a "fiduciary"?
Yes

Aliases


Shelly Gold

Other business activities


Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
Sales of insurance and non-insurance products, part-time or full-time, for companies affiliated with Transamerica Financial Advisors, Inc. IDAHO NATIONAL LABORATORY/Investment Related - No/1955 N. Fremont Ave, Idaho Falls, ID 83405 phone: 866-495-7440/It is a Department of Energy national laboratory./Tour guide/12.2016/160/128/I give tours to people who visit the lab. SELF-PUBLISHED AUTHOR/Investment Related - No/Shelly Norman, 786 Masters Drive, Idaho Falls, ID 03401 509-492-7484/I have a self-published book/Author/10.2020/1/0/I wrote the book. It is available for purchase through on-demand printing. Amazon prints and mails the book. SELF-PUBLISHED MUSICIAN/Investment Related - No/786 Masters Drive, Idaho Falls, ID 83402 509-492-7484/I recorded an album of harp music in 1995. It is one several streaming services. I get a small commission from the music./Harpist/11.1995/0/0/Now that it is published, I do nothing with it. WEALTHWAVE/Investment Related - No/6475 E Johns Xing, Johns Creek, GA 30097 (770) 418-0300/The marketing arm of WFG/Associate/01.2023/3/0/I use WealthWave to market my WFG business NETLAW/Investment Related - No/12910 Shelbyville Road, Suite 124 Louisville, Kentucky 40243/Referral partners for Living Wills and Trusts/Agent/07.2023/1/0/I refer people who want a Living Will and Trust to Netlaw INHERITGUARD, LLC POSITION: Administrative Liaison NATURE: PROVIDING BUNDLED PROFESSIONAL SERVICES WITH EMPHASIS ON ESTATE PLANNING SERVICES INVESTMENT RELATED: No NUMBER OF HOURS: 5 SECURITIES TRADING HOURS: 5 START DATE: 11/01/2024 ADDRESS: ? 30 N Gould Street #41954, Sheridan WY 82801, United States DESCRIPTION: CLIENT COMMUNICATIONS, FOLLOW UP WITH CLIENT ISSUES, PROVIDE EDUCATION ON ESTATEPLANNING ISSUES, SCHEDULE APPOINTMENTS.

Blog Corner


CRS (Client Relationship Summary) - RIA


Click below to view Shelly Gold Norman's CRS (Customer Relationship Summary).
CRS (Customer Relationship Summary)

CRS (Client Relationship Summary) - BD


Click below to view Shelly Gold Norman's CRS (Customer Relationship Summary).
CRS (Customer Relationship Summary)

Certified licenses


Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
None

Experience


Current

September 20, 2025 - Present

TRANSAMERICA FINANCIAL ADVISORS, LLC

Office #1: 980 John Adams Parkway, Idaho Falls, ID 83401
RIA
BD
CRD#: 16164
Idaho Falls, ID
Current

February 24, 2024 - Present

TRANSAMERICA FINANCIAL ADVISORS, LLC

Office #1: 980 John Adams Parkway, Idaho Falls, ID 83401
RIA
BD
CRD#: 16164
Idaho Falls, ID

Primary Firm SEC Registration


This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
TF
TRANSAMERICA FINANCIAL ADVISORS, LLC
IDEX DISTRIBUTORS, INC. | TRANSAMERICA FINANCIAL ADVISORS, LLC | TRANSAMERICA FINANCIAL ADVISORS, INC. | TRANSAMERICA FINANCIAL ADVISORS, INC | PIONEER WESTERN DISTRIBUTORS, INC. | INTERSECURITIES, INC.

CRD#: 16164 / SEC#: 801-38618, 8-33429

RIA
Registered Investment Advisory firm - SEC (5/16/1991 Approved)
BD
Broker-Dealer Firm Regulated by FINRA (Philadelphia district office)

State Registrations and Notice Filings


Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
RR
indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.

Visual representation of state registrations

RR
California
(6/17/2024)
RR
Idaho
(2/28/2024)
IAR
Idaho
(9/20/2025)
RR
New Mexico
(5/13/2025)
RR
Utah
(5/13/2024)
RR
Washington
(3/10/2025)

Exams


State Security Law Exam
IAR
Series 65
Date: 9/19/2025
Uniform Investment Adviser Law Examination
State Security Law Exam
General Industry/Product Exam
RR
Series 6TO
Date: 2/23/2024
Investment Company Products/Variable Contracts Representative Examination
General Industry/Product Exam
SRO Registrations
RR
FINRA

Current Firm


TF
TRANSAMERICA FINANCIAL ADVISORS, LLC
IDEX DISTRIBUTORS, INC. | TRANSAMERICA FINANCIAL ADVISORS, LLC | TRANSAMERICA FINANCIAL ADVISORS, INC. | TRANSAMERICA FINANCIAL ADVISORS, INC | PIONEER WESTERN DISTRIBUTORS, INC. | INTERSECURITIES, INC.

CRD#: 16164 / SEC#: 801-38618, 8-33429

RIA
Registered Investment Advisory firm - SEC (5/16/1991 Approved)
BD
Broker-Dealer Firm Regulated by FINRA (Philadelphia district office)
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Contact information


Main Address
Two Liberty Place 50 South 16th Street, Suite 3700, Philadelphia, PA 19102
Mailing Address
6400 C St Sw, Cedar Rapids, IA 52499-0001
Phone number
(727) 299-1800
Established
Delaware since 12/28/1984
Firm type
Limited Liability Company
Fiscal year end
December
Firm Size
Large
# of Employees
1,054

SEC notice filing (53 States and Territories)


Blank US states mapAlaskaHawaiiAlabamaArkansasArizonaCaliforniaColoradoConnecticutDelawareFloridaGeorgiaIowaIdahoIllinoisIndianaKansasKentuckyLouisianaMassachusettsMarylandMaineMichiganMinnesotaMissouriMississippiMontanaNorth CarolinaNorth DakotaNebraskaNew HampshireNew JerseyNew MexicoNevadaNew YorkOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVirginiaVermontWisconsinWest VirginiaWyoming

FINRA licenses (53 States and Territories)


Blank US states mapAlaskaHawaiiAlabamaArkansasArizonaCaliforniaColoradoConnecticutDelawareFloridaGeorgiaIowaIdahoIllinoisIndianaKansasKentuckyLouisianaMassachusettsMarylandMaineMichiganMinnesotaMissouriMississippiMontanaNorth CarolinaNorth DakotaNebraskaNew HampshireNew JerseyNew MexicoNevadaNew YorkOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVirginiaVermontWisconsinWest VirginiaWyoming

Documents


Customer Relationship Summary (CRS / SEC)Customer Relationship Summary (CRS / FINRA)Latest Form ADV

Part 2 Brochures

TRANSAMERICA FINANCIAL ADVISORS, INC. FORM ADV, PART 2A (10/6/2025)

Direct owners and executive officers


NamePositionCRD#
AUSA HOLDING, LLCOWNER
BARRY, MICHELLE ANNEDIRECTOR, PRESIDENT, CEO2744539
BEITZEL, BRIANDIRECTOR, CHIEF FINANCIAL OFFICER6183770
COSTELLO, ROBERTCHIEF OPERATIONS OFFICER1349716
KRAMER, CHRISTINA DCHIEF COMPLIANCE OFFICER4406871
TJOA, NATHANIELCHIEF SUPERVISORY OFFICER4667709

Regulatory assets under management


Total Number of Accounts42,440
AUM (Assets Under Management)$ 1,730,669,809

Disclosures


Regulatory Event19
Arbitration3
Bond3

Red Flags


Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

Company Information


TRANSAMERICA FINANCIAL ADVISORS, LLC

CRD#: 16164Idaho Falls, ID 83401

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