Connor R. Gaffney

ADVISORY ALPHA

Plymouth, MI 48170

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CRD#: 7021850

Professional summary

Connor Ross Gaffney, CFP® is a registered financial advisor currently at ADVISORY ALPHA, LLC located in Plymouth, Michigan.

Connor is registered as an IAR (Investment Advisor Representative) and started their career in finance in 2018. Connor has worked at 5 firms and has passed the Series 63, Series 65, Series 7TO and SIE exams.

Question & Answer

Are you a "fiduciary"?

Yes

Aliases

None

Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

1) Victory Peak Wealth Management; Investment-related; 107 S. Main St. Plymouth, MI 48170; Financial Services, Consulting, and Education; Owner and Financial Adviser; 10/29/2025; Approx. 160 hrs/month; Approx. 160 hrs/month; Serving Clients Through Offerings, Including Financial Services, Consulting, and Education.

Blog Corner

CRS (Client Relationship Summary) - RIA

Click below to view Connor Ross Gaffney's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

Certified licenses

Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®

CFP^®

Certified Financial Planner

Experience

Current

November 3, 2025 - Present

ADVISORY ALPHA, LLC

Office #1: 107 S Main St, Plymouth, MI 48170

RIA

CRD#: 158282

Plymouth, MI

Past

March 31, 2025 - September 10, 2025

LPL FINANCIAL LLC

CRD#: 6413

ANN ARBOR, MI

Past

June 6, 2024 - July 31, 2025

CG ADVISORY SERVICES

RIA

CRD#: 110929

Ann Arbor, MI

Past

March 30, 2020 - February 27, 2024

PLANTE MORAN FINANCIAL ADVISORS

RIA

CRD#: 112158

Detroit, MI

Past

August 9, 2019 - March 30, 2020

SIMPLICITY WEALTH

RIA

CRD#: 300572

HOLLAND, MI

Past

October 13, 2018 - March 30, 2020

ADVISORY ALPHA, LLC

RIA

CRD#: 158282

HOLLAND, MI

Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".

ADVISORY ALPHA, LLC

CRD#: 158282 / SEC#: 801-72499

RIA

Registered Investment Advisory firm - (6/14/2011 Approved)

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR

means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.

Highlighted states indicate IAR registrations

IAR

Michigan
(11/3/2025)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.

Exams

State Security Law Exam

Series 63

Date: 5/12/2025

Uniform Securities Agent State Law Examination

State Security Law Exam

IAR

Series 65

Date: 10/13/2018

Uniform Investment Adviser Law Examination

General Industry/Product Exam

Series 7TO

Date: 3/31/2025

General Securities Representative Examination

General Industry/Product Exam

SIE

Date: 9/23/2024

Securities Industry Essentials Examination

Current Firm

ADVISORY ALPHA, LLC

CRD#: 158282 / SEC#: 801-72499

RIA

Registered Investment Advisory firm - (6/14/2011 Approved)

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Contact information

Main Address

348 S Waverly Rd Suite 100, Holland, MI 49423

Mailing Address

Phone number

(866) 530-1400

Established

Firm type

Fiscal year end

# of Employees

SEC notice filing (48 States and Territories)

Documents

Customer Relationship Summary (CRS / SEC)

Latest Form ADV

Part 2 Brochures

ADVISORY ALPHA, LLC ADV PART 2A (4/24/2025)

Regulatory assets under management

Total Number of Accounts	22,480
AUM (Assets Under Management)	$ 3,468,083,482

Red Flags

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

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Advisor Monitoring

Firm Stability Insights

Connor R. Gaffney

Professional summary

Question & Answer

Aliases

Other business activities

Blog Corner

CRS (Client Relationship Summary) - RIA

Click below to view Connor Ross Gaffney's CRS (Customer Relationship Summary).

Certified licenses

Experience

LPL FINANCIAL LLC

CG ADVISORY SERVICES

PLANTE MORAN FINANCIAL ADVISORS

SIMPLICITY WEALTH

ADVISORY ALPHA, LLC

Primary Firm SEC Registration

ADVISORY ALPHA, LLC

State Registrations and Notice Filings

Exams

Series 63

Date: 5/12/2025

Series 65

Date: 10/13/2018

Series 7TO

Date: 3/31/2025

SIE

Date: 9/23/2024

Current Firm

ADVISORY ALPHA, LLC

Contact information

SEC notice filing (48 States and Territories)

Documents

Part 2 Brochures

Regulatory assets under management

Red Flags

Company Information

ADVISORY ALPHA, LLC

TRUST BUT VERIFY

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