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YS

Yajaira Serrano

ROCKEFELLER FINANCIAL LLC
Los Angeles, CA 90067
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CRD#: 6902600
YS

Professional summary


Yajaira Serrano is a registered financial advisor currently at ROCKEFELLER FINANCIAL LLC located in Los Angeles, California.

Yajaira is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 2018. Yajaira has worked at 3 firms and has passed the Series 66, Series 63, Series 7TO, SIE and Series 6 exams.

top-8-questions

Question & Answer


Are you a "fiduciary"?
Yes

Aliases


None

Other business activities


Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
UBER EATS, NOT INVT RELATED, SAN FRANCISCO, CA, DELIVERY DRIVER, START DATE 6/3/2022, 10 HRS PER MONTH, 0 HRS DURING TRADING, DELIVERING GOODS.

Blog Corner


CRS (Client Relationship Summary) - RIA


Click below to view Yajaira Serrano's CRS (Customer Relationship Summary).
CRS (Customer Relationship Summary)

CRS (Client Relationship Summary) - BD


Click below to view Yajaira Serrano's CRS (Customer Relationship Summary).
CRS (Customer Relationship Summary)

Certified licenses


Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
None

Experience


Current

October 28, 2022 - Present

ROCKEFELLER FINANCIAL LLC

Office #1: 2000 Avenue Of The Stars Suite 530 N, Los Angeles, CA 90067
RIA
BD
CRD#: 291361
Los Angeles, CA
Current

October 27, 2022 - Present

ROCKEFELLER FINANCIAL LLC

Office #1: 2000 Avenue Of The Stars Suite 530 N, Los Angeles, CA 90067
RIA
BD
CRD#: 291361
Los Angeles, CA
Past

April 22, 2024 - November 6, 2025

ROCKEFELLER CAPITAL MANAGEMENT

RIA
CRD#: 294197
Los Angeles, CA
Past

May 10, 2021 - October 20, 2022

WELLS FARGO CLEARING SERVICES, LLC

RIA
CRD#: 19616
BEVERLY HILLS, CA
Past

April 3, 2018 - October 20, 2022

WELLS FARGO CLEARING SERVICES, LLC

BD
CRD#: 19616
BEVERLY HILLS, CA

Primary Firm SEC Registration


This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
RF
ROCKEFELLER FINANCIAL LLC
ROCKEFELLER CAPITAL MANAGEMENT | ROCKEFELLER GLOBAL FAMILY OFFICE | ROCKEFELLER FINANCIAL LLC

CRD#: 291361 / SEC#: 801-114033, 8-70054

RIA
Registered Investment Advisory firm - SEC (9/21/2018 Approved)
BD
Broker-Dealer Firm Regulated by FINRA (New York district office)

State Registrations and Notice Filings


Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
RR
indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.

Visual representation of state registrations

RR
Alaska
(12/13/2022)
RR
Arizona
(12/13/2022)
RR
California
(10/27/2022)
IAR
California
(10/28/2022)
RR
Colorado
(12/13/2022)
RR
Connecticut
(12/13/2022)
RR
Delaware
(12/13/2022)
RR
Florida
(12/13/2022)
RR
Georgia
(12/13/2022)
RR
Indiana
(12/13/2022)
RR
Louisiana
(12/13/2022)
RR
Maryland
(9/25/2023)
RR
Massachusetts
(12/13/2022)
RR
Michigan
(12/13/2022)
RR
Minnesota
(12/13/2022)
RR
Nevada
(12/13/2022)
RR
New Hampshire
(4/29/2024)
RR
New Jersey
(12/13/2022)
RR
New Mexico
(12/13/2022)
RR
New York
(12/13/2022)
RR
North Carolina
(12/13/2022)
RR
Ohio
(12/13/2022)
RR
Oklahoma
(12/13/2022)
RR
Oregon
(12/13/2022)
RR
Pennsylvania
(12/13/2022)
RR
Tennessee
(12/13/2022)
RR
Texas
(12/13/2022)
IAR
Texas
(12/13/2022)
RR
Utah
(12/13/2022)
RR
Vermont
(12/13/2022)
RR
Virginia
(12/13/2022)
RR
Washington
(12/13/2022)
RR
Wisconsin
(12/13/2022)

Exams


State Security Law Exam
RR
IAR
Series 66
Date: 5/8/2021
Uniform Combined State Law Examination
State Security Law Exam
General Industry/Product Exam
RR
Series 7TO
Date: 4/15/2021
General Securities Representative Examination
General Industry/Product Exam
General Industry/Product Exam
SRO Registrations
RR
FINRA

Current Firm


RF
ROCKEFELLER FINANCIAL LLC
ROCKEFELLER CAPITAL MANAGEMENT | ROCKEFELLER GLOBAL FAMILY OFFICE | ROCKEFELLER FINANCIAL LLC

CRD#: 291361 / SEC#: 801-114033, 8-70054

RIA
Registered Investment Advisory firm - SEC (9/21/2018 Approved)
BD
Broker-Dealer Firm Regulated by FINRA (New York district office)
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Contact information


Main Address
45 Rockefeller Plaza Floor 5, New York, NY 10111
Mailing Address
45 Rockefeller Plaza Floor 5, New York, NY 10111
Phone number
(212) 549-5100
Established
Delaware since 10/20/2017
Firm type
Limited Liability Company
Fiscal year end
December
Firm Size
Large
# of Employees
824

SEC notice filing (53 States and Territories)


Blank US states mapAlaskaHawaiiAlabamaArkansasArizonaCaliforniaColoradoConnecticutDelawareFloridaGeorgiaIowaIdahoIllinoisIndianaKansasKentuckyLouisianaMassachusettsMarylandMaineMichiganMinnesotaMissouriMississippiMontanaNorth CarolinaNorth DakotaNebraskaNew HampshireNew JerseyNew MexicoNevadaNew YorkOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVirginiaVermontWisconsinWest VirginiaWyoming

FINRA licenses (53 States and Territories)


Blank US states mapAlaskaHawaiiAlabamaArkansasArizonaCaliforniaColoradoConnecticutDelawareFloridaGeorgiaIowaIdahoIllinoisIndianaKansasKentuckyLouisianaMassachusettsMarylandMaineMichiganMinnesotaMissouriMississippiMontanaNorth CarolinaNorth DakotaNebraskaNew HampshireNew JerseyNew MexicoNevadaNew YorkOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVirginiaVermontWisconsinWest VirginiaWyoming

Documents


Customer Relationship Summary (CRS / SEC)Customer Relationship Summary (CRS / FINRA)Latest Form ADV

Part 2 Brochures

ROCKEFELLER FINANCIAL ADV 2A BROCHURE (8.25.25) (8/25/2025)

Direct owners and executive officers


NamePositionCRD#
RFS OPCO LLC ("OPCO")MEMBER
ALEXANDER, MARK DAVIDPRINCIPAL OPERATIONS OFFICER2202934
DUPUY, CHRISTOPHER TREVORPRESIDENT & CEO1749982
KOWALSKI, DEIRDRE PATTENPRINCIPAL FINANCIAL OFFICER1357509
MIRZA, RIZWAN MOHAMMADCCO5080469
YANNOTTA, WILLIAM MICHAELCHIEF FINANCIAL OFFICER5912733

Regulatory assets under management


Total Number of Accounts76,628
AUM (Assets Under Management)$ 70,030,224,514

Disclosures


Regulatory Event1

Accountant surprise examination report


Filing DateForm ADV-E CoverForm ADV-E Report
07/24/2025
Cover Page
08/26/2024
09/27/2023

Red Flags


Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

Company Information


ROCKEFELLER FINANCIAL LLC

CRD#: 291361Los Angeles, CA 90067

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